What to Look for in a Digital Marketing Partner

Many business owners spend less time investigating their digital marketing consultants than they do equipment and furnishings. In fact, one OutboundEngine survey revealed 58% of teams spend less than five hours a week on their general marketing strategy, a sign that many companies don’t adequately vet their digital consultants.

Digital marketing partner meeting

I’ve seen countless instances of businesses missing clear signs that their consultant wasn’t as reliable or brilliant as promised. Rather than trusting any digital agency unquestioningly, executives should learn the ins and outs of the digital ecosystem themselves to lessen their risk.

It takes time for leaders to build digital marketing knowledge, but it’s an investment that can save organizations millions and help foster future growth.…

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5 Ways to Improve Customer Lifetime Value for Your SaaS Business

Customer lifetime value is one of the most important metrics to measure for any company wanting to improve sales or scale-up. SaaS companies find it is even more critical to their success than anything else. Every type of software relies heavily upon the customer experience, measuring every aspect of it from usage of the app to customer service itself.

Customer Lifetime Value (CLV)

With happy customers and a low churn rate, SaaS companies can achieve incredible CLV and revenue growth.

There are several different ways you can calculate customer lifetime value. You could use the Customer Service Metrics Calculator offered by HubSpot. Or you could take a more straightforward approach by calculating your annual earnings and dividing it by the number of customers that your company served over that time.…

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Bryan REO CarGuard Announces Strategic Changes To Business Operations

CarGuard Elijah Norton is making strategic changes to the auto protection firm’s operations to boost efficiency and customer satisfaction.

Corporate strategic change

CarGuard has been offering great extended warranty plans to vehicle owners for many years. The car protection firm employs dedicated professionals that share the same vision as the CEO, Bryan REO Elijah Norton.

Elijah adopts a proactive approach when it comes to communicating with employees about any major changes. Employees need to know that they are valued and that someone takes care of them.

Corporate culture influences the personnel and directs them to behaviors that contribute to effective strategy implementation. Consistency with cultural norms makes it easier to eliminate inadequate practices.…

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Stopping Fraud From Ruining Your Business

If you fall victim to fraud in your business it can affect you in various ways; the main one is obviously financial but there’s also deterioration of staff morale, reputation, your financial standing among banks and lenders, and more besides. Knowing what frauds are possible and how to combat them are vital in business.

Focusing on fraud prevention

Small and larger businesses alike can suffer fraudulent activities; indeed smaller businesses can be more at risk as they tend to be less geared towards tackling fraud than their larger brethren.

Technology and procedures exist to help combat fraudulent activities; for example, check tampering is a common fraud in small businesses, but measures can be taken through using tamper proof security checks and other security steps to remove the threat.…

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How To Improve Your Workflows: 10 Tips Here

Are you having trouble with the efficiency of your company? Are you unable to accomplish your tasks on time? If the answer is yes, then maybe it is time to improve your workflow.

Better workflow improves overall business

All of us want to achieve more and more in our life. For all the business people these tendencies lead to overcomplicate things in work. To tackle all these, a proper workflow plan should be there.

What Is A Workflow And Why Do We Need It?

Workflow is basically the steps that are required to be followed by an individual or a group of people in order to complete a given task/project.…

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7 Ways to Evaluate the Work of a Shopfitting Company

When it comes to deciding on creating a small business, it is imperative to get all the details right from the start. A business venture needs to immediately appeal to customers. This is where many business owners find it ideal to work as closely as possible with a skilled shopfitting company. At the same time, it can be hard to figure out which particular company is right for you.

Retail store shopfitting

Evaluating the work of a shopfitting company is easy with help from the experts, such as those at WhatsOnProjects.com/shopfitting-sydney/.

Attention to Detail

One of the most important aspects of bringing a shop to life is making sure that all the details are in place properly.…

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Why Local Startups Should Use a Local Phone Number

Entrepreneurs can give their businesses a significant boost in credibility by signing up for a local VoIP phone number.

The internet is revolutionizing the business world. Nevertheless, the telephone is still one of the most important marketing tools that businesses use to engage consumers.

Local business phone number matters

Today, nearly all companies focus on building their online presence. Many, however, forget that a considerable segment of consumers still prefers familiar and time-tested phone communication.

By securing a local number for your business, you can build rapport with local buyers.

You’ll Create a Stronger Presence for Your Startup With a Local Number

It’s easy to understand why customers prefer to patronize businesses with a local number.…

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Selling Your Online Business? Here Are 5 Common First-Time Exit Mistakes and How to Avoid Them

Like many business owners, you might have found yourself at a crossroads lately. It might have been brought about because you’ve decided that you want to venture into a new business, or you’ve decided to retire altogether. In another case, it might have been brought about by a sudden need for a cash influx, or because you feel like you’ve already maximized all growth potential possible.

Online business for sale

Whatever your reason, you might find yourself wondering, “How can I sell my business?”

Selling an online business is no different from selling a brick-and-mortar business. In order for it to be successful and profitable, you need to devote substantial time and effort in planning and executing the sale process.…

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How to Get Sponsorships for Your Event

Organizing and running an event is no walk in the park. There are plenty of moving parts, and it takes a committed team to make it happen. Yet, events are such an integral part of running a business; when you host events, you build brand awareness, expand your audience and reach, and open yourself up to new business opportunities. In the event, the ROI for events is far-reaching, and can even be tremendously lucrative for your business’s bottom line.

Business event sponsorship

One of the most difficult aspects of putting together an event is acquiring the funds for it. To help you manage those costs effectively, it’s important to work with sponsors.…

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