Local SEO: Does Where You Host Your Website Really Matter?

While it’s still open to debate on any given day, up to a third of Google searches are for local businesses. The search engine provider has also stated that local searches on mobile devices are growing fifty-percent faster than other types of queries.

Local SEO

If you own a local small or medium size business, you could be losing hundreds, even thousands of potential customers if your web hosting isn’t up-to-par. Considering we’re in the middle of yet another online boom period (ie., local search), you need to make sure your SEO plan is leaving nothing to chance.

What’s up-to-par mean when considering hosting providers?

Continue reading

4 Small Business Marketing Techniques Every Entrepreneur Should Know

Small business marketing is a fundamental element to the success of the venture. It is critical that entrepreneurs understand the impact of several different marketing techniques and how to employ these skills into their own marketing campaign.

It is marketing

A successful marketing effort will drive the expansion and development of any small business. As an entrepreneur, it is evident that a person understands the importance of independent research moving forward. Take a closer look at a few of the more conventional and common marketing efforts that every new business owner should know.

A well-built website

One of the most powerful marketing tools for a small business is a well-built internet site.…

Continue reading

Your Next Business Card: What You Need to Do Differently (Infographic)

Do you know where your business card is right now? Here’s a hint: it probably isn’t with the person you gave it to. Nearly 90% of business cards don’t survive more than a week before the recipient tosses them into the trash. But what about that other 10% of business cards—and more important, how do you make sure your card is in that category?

Business card garbage

The other 10% of business cards are the successful designs. These are the cards that are so beautiful, clever, or creative that the recipient can’t possibly fathom throwing them away. And with help from Company Folders’ design services, you can make sure your business card is one of them.…

Continue reading

7 Traits Every Successful Brand Logo Has In Common (Infographic)

Is your brand logo working the way it should? No, it’s not a trick question. This is a serious topic that every business needs to consider. If you haven’t started your business yet, this question should still be on your radar—after all, it’s better to know your logo will work than to just create one and hope it works.

Logo recipe

According to Company Folders, every successful brand icon works for its parent company because it has 7 necessary components for a good logo. But what are these components, and how you can you implement them in your next design?…

Continue reading

I love Those George Foreman Commercials And InventHelp

Many companies and entrepreneurs need a regular stream of new ideas in order to expand or even stay in business. Individuals who have a talent for invention often need someone with business sense who can not only promote an idea but also ensure it is properly patented. Thankfully, there is platform where inventors and those in need of inventions can meet each other. It’s called InventHelp.

InventHelp logo

Have you seen those commercials with George Foreman? It’s Time to call the friendly staff over at InventHelp to fuel your next invention!…

Continue reading

How to Choose the Best Trade Show Booth for Your Business

Would you ever consider opening a dollar store on Rodeo Drive? Of course not. No self-respecting ‘Rodeo-ite’ would be caught dead walking into a dollar store after stepping out of their Aston Martin that only gets driven on Tuesday!

They’d instantly become the laughing stock of all their friends, and celebrity gossip columnists would have a field day, right? Location is important. Location, location, location.

Trade show booth

photo credit: IAVM WHQ / Flickr

Here’s how to choose the perfect trade show booth, to maximize exposure and brand impact on all who’ll attend your next event:

Study the floor plan prior

If you have no clue how trade shows work, find someone who does who can go over the floor plan in advance with you and your team.…

Continue reading

5 Marketing Campaigns That Helped These Small Businesses Grow

The goal of a marketing campaign is to help your audience understand the brand, increase awareness and engagement, and of course, generate sales. The best marketing campaigns go above and beyond to resonate with consumers by playing into emotions and generating excitement for a product or service.

Marketing strategy

Regardless of the industry you’re in, there are always unique ways to create effective and relevant marketing strategies. One of the best ways to help business owners think outside of the box is by working with marketing firms like Polar Mass. Often, it’s difficult for entrepreneurs to step outside their comfort zone and devise research-backed solutions to their problems.…

Continue reading

How to Rank Your Business Website on Google

It’s true, being visible online is the bread n’ butter for any small business owner in the digital age. Although most of us know this, we often find it difficult to allocate time to it.

At No Yelling, we have made point of incorporating SEO strategies into our daily operations, making it easier for us to tackle new locations and grow the business. We rely heavily on SEO to generate leads and have developed some neat little tricks over the years.

Google on smartphone

For any small business serving customers at a physical address or at the customer’s location, Local search optimisation is essential.…

Continue reading

How To Make Sure Your Business Is Creating Happy Customers

Customers are the bread-and-butter to all businesses. Even if you are a business-to-business corporation, your other businesses that you work with are still your customers and you still want to make them happy. If you don’t have happy customers, it’s very likely that you will lose those customers and that they will tell other people that you aren’t a very good business to work with.

Happy customers

It’s really not that hard to create happy customers. Like they say, the customer is always right. While the customer may be wrong sometimes, you need to make sure that you are doing things to make them happy and let them feel like they were right all along.…

Continue reading

5 Tips for Designing a Killer Logo

It’s funny how important a seemingly simple little thing like a logo is. Your logo is the first thing people see. They form an instant impression when they see that graphic. Unless you’re in the business of laughter, you don’t want people to take one look at your logo and burst out laughing. You also don’t want them to raise their eyebrows and smirk.

Unfortunately, logo fails happen all too often. In fact, even large corporations that pay graphic artists big bucks find themselves in logo limbo sometimes. Remember the furor over the Gap logo change in 2010?…

Continue reading