Why CTAs are the Most Important Thing on Your Website

When building a website, businesses are typically focused on design and ease of use. While these are both very important aspects, they pale in comparison to the importance of calls to action, or CTAs.

If you don’t have at least once CTA on each page of your website, you’re missing out on sales.

Call to action (CTA)

CTAs Boost Conversions and Tell Visitors What to Do Next

Calls to action help boost conversions by telling visitors what to do next. It doesn’t matter how professional your website looks or how easy it is to navigate, visitors will never take the next step if they don’t know how.…

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3 Effective SEO Strategies for Professional Industries

Professional industries have to approach search engine optimization differently than other businesses. Creative industries and ecommerce businesses have the benefit of versatile freedom when it comes to marketing their products and services, while professional industries are expected to stay within the lines of, well, professionalism.

SEO for professional industries

Of course, the basics of SEO are the same regardless of your industry. However, the marketing that accompanies those SEO strategies varies. Whether you’re a lawyer, cosmetic surgeon, or management consultant, you’re tasked with finding the best ways make your business searchable and generate revenue. Here are three effective SEO strategies for professional industries like your:

Create Linkable Content

Inbound traffic is powerful in the world of search engine optimization.…

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3 Blogging Tips for Small Businesses to Try

If you’re running a small business, you’re likely trying to figure out how to accomplish all your goals and get everything done for your business without losing your sanity. So when you hear that you should also be blogging on top of everything else, you might be wondering how you’re supposed to find the time and what the real benefit of these efforts will be. And while blogging is generally a very long-term marketing effort, it’s something that’s very important for the longevity of your business.’

Small business blogging

So to help make this task a little easier on you and your business efforts, here are three blogging tips for your small business to try.…

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SMB Marketing: The Trends to Follow for Big Success

Ask pretty much any SMB owner/operator what their greatest desire is, and most would say, “More business.” Now, maybe you’re not one of them. Maybe you’re thinking you have all the business you can handle. But chances are, you could always use more business or at the very least, you want to keep business steady. And since there’s no crystal ball telling you exactly how and where to find new customers, your best bet it to know, understand and implement the latest trends in SMB marketing.

Adopting digital marketing trends

Here are 3 of the top digital marketing trends of 2018 and how they can drive big success for your business.…

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Improving Behind-the-Scenes Communication in Retail

There are lots of reasons people still love and will always love going to stores: The ability to interact with products hands on. The opportunity to have unique and exciting experiences. The social elements of shopping with friends, family or even strangers.

Shopping scene at a pop-up shop

But there is one element that most distinguishes physical retail from online retail and still defines why people shop in stores – human staff. Working with friendly and knowledgeable employees is the easiest way to get the products, services, and overall sales experience you most want. Having stellar staff is one of the biggest assets today’s stores have to offer consumers.…

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Adopt These 4 Tactics to Diversify Your Content Marketing Strategy

Content marketing has never been as simple as writing a blog post and walking away.

This rings true whether you’re content marketing for leads, SEO or a combination of both.

A strong content strategy is a diverse one, plain and simple. Given how much content is changing in terms of how much is being shared, how we’re consuming information and the competitive nature of marketing in general, change is simply part of the game.

Content marketing strategy

From your blog content to social media posts and everything in-between, consider the following four ways to diversify your content strategy to keep up with the times.…

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Video Trends of 2018 Your Business Needs to Employ

Video marketing has gained massive steam over the last couple of years and 2018 is the year you should be using it to drive your leads and sales. It is the best way to announce business changes, business events, contests, and product releases. It can be overwhelming when you don’t know where to start or how to begin.

Today we look at some trends and how they can best help your business in the coming year.

Videographer

Make It Easy – Hire A Videographer

If you have never done a video before, it can do you a lot of good to hire someone who knows how to produce a video.…

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Essential Ways to Generate More Sales in a Business

To ensure that the company is successful in terms of generated revenue, it is important to have a proper coordination among the multiple facets of the organisation. There needs to be a transparent communication between the marketing department, the sales department, the R & D department, the HR department and with the management as well.

Analyzing business performance

Here are some of the essential ways discussed, which help to maximize profits and improve sales almost to an exponential extent.

1. Proper Analysis of the Target Audience

It is highly important to have a thorough knowledge about the niche as well as the target audience of the industry.…

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Outsourcing Marketing Functions: 7 Things Chief Marketing Officers Should Consider

While outsourcing exists in every nook and cranny of various industries, it is the B2B marketing sector, which is rapidly expanding with its aid. However, for the chief marketing officers (CMOs), outsourcing functions need more thought that you could imagine.

Outsourcing

We’ve seen copious examples of this with the outsourcing commercials. And at present, it has expanded to digital content creation, analytics and so on and so forth.

Here are some of the factors we’ve pinpointed for CMOs to take into consideration while outsourcing marketing functions.

1. Remembering The Purpose Of Outsourcing

Why do companies outsource?

According to a Deloitte’s Global Outsourcing Survey 2016, companies outsource owing to the following reasons:

  • Use it as a cost-cutting tool – 59%
  • To enable focus on their core business – 57%
  • To solve capacity issues – 47%
  • To enhance the service quality – 31%
  • Critical to business needs – 28%

Sometimes, CMOs tend to forget why they are outsourcing in the first place, which should not be the case.…

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4 Ways to Optimize Your Business Landing Pages

Business landing pages need to pop. Consumers and clients are very picky, and who can blame them when there are so many options at their disposal? Statistics show that 81% of shoppers do research online before making a purchase, 22% of businesses are happy with their conversion rates, and 72% of consumers who did a local search visited a store that was within 5 miles of their location.

These are impressive statistics, and one that really sticks out is that 78% of businesses aren’t happy with conversion rates.

Landing page optimization

It’s time to break away from this trend and make small changes to your landing page that can have a major impact on your sales.…

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