POST CATEGORY : Marketing

Why Content Marketing Can Level Up Your Beauty Business

The beauty industry is rooted in appearances, dedicated to helping customers develop skincare rituals and stunning makeup looks, and this is what helps it to sell products. You might not buy a lipstick or eyeshadow palette if you haven’t seen what it looks like when applied, and demonstrating products in this way is most easily achieved by employing a content marketing strategy.

Content marketing in beauty business

This generally comprises blogs, videos and social media updates, but for beauty businesses, makeup tutorials, photographs and how-to guides are all essential ways to get your brand’s benefits across.…

Continue reading →

Customer Incentives That Quickly Build Revenue

Quickly building revenue is integral to many businesses, but often it can be a minefield navigating the different options available to you. Should I be focusing on my existing customers or reaching out to new customers, potentially in new markets, to build this additional revenue?

Talking with a customer via life streaming

Well the research suggests that focusing on existing customers can often be the quickest way to add revenue because you save on all those extra marketing costs and are less likely to alienate existing customers as you will be able to expend more time on them.

Here we will take a look at how you can focus on your existing customers to provide them incentives which will lead to increased revenue.…

Continue reading →

Business Marketing Strategies That are Still Relevant in 2020

The business world of today is completely different comparatively speaking than it was twenty years ago. In our digitalized age everything can be managed with a few clicks on a mouse and with a few buttons pressed. And, while it may seem that business has advanced to a degree not recognizable by our fathers, there are still some residual similarities which will likely always remain as they always have.

Developing business marketing strategy

Our business ventures often can be managed on the internet, and when they are not in spite of that, the internet is still present in some form in their inception. Whether you are a plumber or an electrician, your business may be manual, but the internet will have played a part.…

Continue reading →

7 Powerful Strategies for Standing out In a Competitive Market

Did you know that 90% of businesses fail within the first five years?

With a lack of differentiation among entrepreneurs, the figure isn’t surprising. Most new companies can’t navigate through the competition that’s common in every marketplace.

Marketing strategic meeting

For a business to boast of sustainable success, standing out from the competition ought to be a priority. Considering there are many large businesses with the same products as yours, competing favorably is quite tricky for startups. Nonetheless, it is possible.…

Continue reading →

Proven Ways to Improve Your Business’ Customer Service

The success and sustainability of any business largely rely on customer satisfaction. If they’re happy and satisfied, consumers easily become long-term loyal customers who also regularly refer the business to other potential customers. This means that especially in this age and day where the competition is really stiff, providing incredible customer service is one of the key secrets to staying strong in business.

It’s all about showing customers that your business prioritizes their needs and you are there to provide solutions to their problems.

Improving customer service

Needless to mention, a bird in hand is worth more than two in the bush, meaning that it’s more profitable to retain the already existing customers than having to seek new ones as you lose the old ones.…

Continue reading →

7 Tips for Working With Instagram Influencers

Influencers have become a buzz word in the marketing world. Influencers are individuals who have influence in certain niches and industries, and exert that influence to their sphere. Today, influencers are one of the most important tactics of digital PR (there are some key differences to note between traditional PR vs digital PR).

Zach King influencer

photo credit: @zachking

However, the influencer marketing world is growing and the rules are changing. Instagram is one of the most popular platforms for influencers, and many marketers choose to go that route. For a strategy to be successful, you’ll need to know how to work with influencers the right way.…

Continue reading →

4 Local SEO Tips For Small-Medium Businesses

Did you know that 97% of consumers search online for a local business?

Or did you know that every month, web users visit over 1.5 billion stores related to their Google search?

Or did you ever come across the fact that almost 46% of Google searches are local? [Source]

Well, if you didn’t, this can be your moment of enlightenment.

Local SEO works!

But a question may still arise:

“How can I make local SEO work for me?”

In this post, you will find answers to that. Here are four local SEO tips that any small-medium business can easily implement.…

Continue reading →

Tips to Increase Online Engagement

Selling isn’t about getting in the face of the consumer and reeling off a long list of product benefits and features.

Door to door sales techniques are fast and dirty and most people don’t respond well to the cold-call nature of any salesperson with wide eyes and a big smile who looks like they want you to join a cult. That’s like fishing with a very small net. Sure, you might catch a few fish that way, but casting out a hundred worms on the end of a hundred hooks is far easier – let them come to you.

Increasing online engagement

With so many online opportunities available to help business owners to communicate with potential customers, we can (if we’re smart) help to drive future sales by planting the seed today.…

Continue reading →

6 Key Benefits of Creating an Informational Brochure for Your Company

There are many reasons why you should have an informational brochure for your business. You can learn more about these benefits here.

Informational brochures

If your business is looking for an offline marketing technique that works, you should never overlook the idea of making company brochures.

Printed brochures can be distributed quickly to the homes of your potential customers, leading to increased sales.

Marketing mail that is dropped through the letterbox is likely to stay in the home for an average of 17 days.

But just getting the brochures into your customer’s homes is only one benefit.

Here are the seven key benefits of creating an informational brochure for your company.…

Continue reading →

Conquering the Online World: Why your Business Demands a Trendy Website

With the onset of handheld devices, scrolling through content is the easiest task, and often during this mindless activity, most businesses, their services, and products are neglected, just because they cannot entice the interest of the consumer.

Increasing fitness website traffic

Research shows that to garner the interest of a person viewing your content, it is necessary that it is appealing. Marketing is not as simple as just getting a website up-and-running, it’s much more than that. The Website Design that a company has set out, including the tone for its online presence, determines whether it is going to succeed in the ruthless world of gaining consumers, or just wither away.…

Continue reading →