5 Marketing Campaigns That Helped These Small Businesses Grow

The goal of a marketing campaign is to help your audience understand the brand, increase awareness and engagement, and of course, generate sales. The best marketing campaigns go above and beyond to resonate with consumers by playing into emotions and generating excitement for a product or service.

Marketing strategy

Regardless of the industry you’re in, there are always unique ways to create effective and relevant marketing strategies. One of the best ways to help business owners think outside of the box is by working with marketing firms like Polar Mass. Often, it’s difficult for entrepreneurs to step outside their comfort zone and devise research-backed solutions to their problems.…

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How to Rank Your Business Website on Google

It’s true, being visible online is the bread n’ butter for any small business owner in the digital age. Although most of us know this, we often find it difficult to allocate time to it.

At No Yelling, we have made point of incorporating SEO strategies into our daily operations, making it easier for us to tackle new locations and grow the business. We rely heavily on SEO to generate leads and have developed some neat little tricks over the years.

Google on smartphone

For any small business serving customers at a physical address or at the customer’s location, Local search optimisation is essential.…

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How To Make Sure Your Business Is Creating Happy Customers

Customers are the bread-and-butter to all businesses. Even if you are a business-to-business corporation, your other businesses that you work with are still your customers and you still want to make them happy. If you don’t have happy customers, it’s very likely that you will lose those customers and that they will tell other people that you aren’t a very good business to work with.

Happy customers

It’s really not that hard to create happy customers. Like they say, the customer is always right. While the customer may be wrong sometimes, you need to make sure that you are doing things to make them happy and let them feel like they were right all along.…

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5 Tips for Designing a Killer Logo

It’s funny how important a seemingly simple little thing like a logo is. Your logo is the first thing people see. They form an instant impression when they see that graphic. Unless you’re in the business of laughter, you don’t want people to take one look at your logo and burst out laughing. You also don’t want them to raise their eyebrows and smirk.

Unfortunately, logo fails happen all too often. In fact, even large corporations that pay graphic artists big bucks find themselves in logo limbo sometimes. Remember the furor over the Gap logo change in 2010?…

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How Content Marketing Can Reach Targeted Customers

Despite continued reports of its death, content marketing is alive and well and remains one of the most effective ways to reach your target audience. Types and modes of delivery continue to evolve, spurred on by changes in the way consumers engage with brands, but the concept remains the same. Researching your audience, identifying an ideal market and delivering the content they want when they need it influences purchase decisions and builds brand loyalty.

Content strategy

To target your content to the consumers with the most interest in your products and services, consider these best practices as you plan your online marketing strategy.…

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SEO For Your Startup: Tips and Tricks

Search engine rankings, and the methods by which one achieves quality rankings, has always been an organic, ever-changing process rather than a simple and straightforward to-do list. From obvious, announced algorithm adjustments and overhauls to more subtle shifts, it can be pretty difficult as an entrepreneur to understand how to attain good rankings. Between keeping track of update names like Penguin and Panda alongside a laundry list of acronyms, it can sometimes give even seasoned SEOs a headache.

Startup SEO tips and tricks

This isn’t meant to scare you away: SEO can be hard, but like any other element of building a startup, is also very rewarding.…

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How to Get Influential Bloggers Blogging About Your Brand

According to a Nielson survey from just over a year ago, 83% of all online consumers polled from 60 countries say they trust recommendations from their peers over those made by brands themselves. This presents a challenge for brands who have or plan to rely mostly on costly paid advertising methods to spread the word about their brands.

Content media

This reality is doubly true for established offline brands seeking to improve their web presence. However, it’s really only a problem for those who aren’t willing to pivot and find other, more niched-down branding sources. Namely, the most influential of online peers: ie., Bloggers.…

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How To Get A Celebrity At Your Corporate Hospitality Event

Corporate events are great opportunities to impress clients, co-workers, and employees. And what is more impressive than introducing them to a celebrity?

Martin Johnson

photo credit: Wikipedia

Yes, celebrities may seem out of reach. Why would they need to slum it with Janet from Accounting at your work party? But the truth is, it might be easier than you think to get a celebrity at your corporate event. Here’s how to do it.

Find a celebrity corporate event or hospitality package

The most straightforward way to get a celebrity at your corporate event is to book a hospitality package that already guarantees a celebrity appearance.…

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10 Simple Tips to Improve Telemarketing Results

Telemarketing companies can make themselves more competitive to retain and recruit new business through a wide variety of strategies. After all, the best way to convince someone to use your services is to show them the result of past success with other clients. You’ll prove that you know how to help them generate more sales.

Telemarketing agent

However, cold calling is emotionally difficult for agents. Merely handing an agent a list of telephone numbers to call and some instructions on what type of results you expect is a recipe for failure. Chances are good that the agent will be nervous, and this uncertainty will be reflected in their voice.…

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9 Personalized Gift Ideas to Give Clients in 2017

Most of us have received a gift from our professional connections at some point in our careers.

When I look back, the very best gifts I’ve been given over the years have been those that come from the heart – when a customer or other contact has given me something that makes it obvious they took just a little extra time to make it special.

Wolf coffee mug

Heartfelt gifts such as a card with a special message, or a coffee mug or pen with my name, or favorite saying of written on them are always a treat when compared to generic gifts that just anyone can buy without putting much thought into them.…

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