The SEO Minefield

I met and sat with an account manager from an online digital marketing company about 3 years ago, discussing how we could drive our business forward through SEO and PPC marketing.

Search engine optimization

After a back and forth discussion of our marketing needs and the services the company could provide, we were presented with a package that looked very similar to the one below:

  • 10 Keywords
  • 20 Backlinks A Month
  • 10 Press Releases
  • 30 Retweets
  • 50 Facebook Shares
  • On Page Optimisation
  • 1 x 500 Word Article
  • Above Article Submitted To 20 Article Directories
  • 20 Directory Listings

£xx.xx

The account manager’s presentation (at the time) was very convincing: he thoroughly explained the benefits of the package, namely higher web rankings in Google and an increase in website traffic and customers.…

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Three Non-Traditional Ways to Launch Your Brand

Trusted aphorism not withstanding, they will not come merely because you built it. If you are going to start a new business, you have to get the word out. You have to find a way to reach the person on the street, let them know that you have a new product or service, and give them a reason to want to try it.

A woman shouting with a megaphone, promoting her brand

Traditional methods of doing this include print advertising such as:

  • Brochures and Guides
  • Newspaper Adverts
  • Business Cards
  • Banners

That may work out just fine for you depending on your target market. If you are trying to exclusively reach the generation of people who still let their fingers do the walking through a printed phone book, the old ways may still be the best ways.…

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4 Different Types of Printed Advertising and What they can do for your Business

Printed-media really is a fantastic way to showcase your business. Since the early beginnings of what is considered modern marketing, printed adverts have existed. While some may make the point that today’s markets are driven purely by the internet, there is still a big part of it that can be tapped into via print.

Ralph Lauren print ad

Yes, it’s a valid point to make that the internet is a great way to create sales, but it doesn’t cover all your bases. For example if you are meeting clients and need to leave contact details, or if you want something to adorn your shop front or have in your company’s foyer – you’ll need something paper-based.…

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The Brands that Conquered America

Globalisation is a divisive subject – some see it as a blessing, others as a curse. Regarded as a standardisation of business and cultural features around the world through the diffusion of commodities and ideas, the phenomenon has grown through various means including – but not limited to – E-commerce, international travel, currency banking, popular culture and wireless communications.

Toyota Hybrid car

For many – both critics and champions of globalisation – the concept is widely laid at America’s door. Certain US-based sportswear, burger chain, coffee shop and soft drink brands in particular seem to be constantly highlighted as the most prominent symbols of globalisation.…

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Tips for Selling Retail Items Online

The world of retail is so different from what is used to be. Today, many shoppers are online – if you don’t tap into the online market, you could be missing out on a huge number of customers.

online shopping

If you are in the middle of a search for tips for selling online, here are four of many that will help you in getting started:

1. If you are selling handmade items, consider setting up an Etsy shop, even if you also have your own website

When you’re first starting out, sales are hard to come by. Buyers tend to trust Etsy sellers more than brands they randomly come across online.…

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Showing Your Human Side: Why Blogging Makes Busy Lawyers

It’s unfortunate, but the majority of the people you interact with on a daily basis don’t think you’re human. They think you’re a creature from some far away, incomprehensible, planet filled with lawyers that speak their own language and don’t understand the problems of real people. Deep down inside, you probably already know this to some degree. But, it doesn’t have to be this way. You are human, and you can show potential clients that you really do care. How? Through a blog.

Blog post publishing

Beware SEO Services

One thing you’ll figure out very quickly is that, when you start a blog, everyone suddenly becomes an SEO expert.…

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The Psychology of Shopping: Shop Floor Marketing

Search the web and there’s endless information about internet marketing and digital media. It seems that business advice for online operations is readily available anywhere you turn. But when it comes to designing a shop floor or a product showroom, there’s not much information to look at it. Many businesses today operate both online and offline so a good understanding of shop floor marketing is just as important as ever.

Sales girl

Whether you trade from a bricks and mortar premises or have a customer showroom for your retail web business, it’s important to think about shopper psychology. Here are some great psychological takeaways to bear in mind.…

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Thinking of Filing Business Cards Away Forever? Think Twice Before Making This Decision.

Business cards. These two words are constantly debated on social media, news sites and in everyday conversation. Perhaps the biggest question professionals are asking is do business cards still matter? The answer to that question is a resounding YES!

Exchanging business cards

In a world where we are becoming more and more connected with our electronic devices, the personal touch of a business card is tremendously important and can make the difference between a strong first impression and a weak first impression. Here is why a business card is more important then ever in our digital world.

Identity

With the rumor of print’s demise spreading, individuals often question the longevity of business cards as a form of identity.…

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Ways to Improve Your Brand Image with (Relatively) Minimal Effort

Do you really understand the power of a great brand?

  • It allows you to dominate the market
  • It increases the rate of referrals
  • It becomes a major point in the decision making process
  • It creates a strong, opinionated, passionate community
  • It keeps people coming back for more

Brand sign

With all these great benefits you would have to be mad not to pour your resources into branding.

The issue with building a strong brand isn’t about covering the fundamentals but kicking it up a notch and doing that little bit extra to help you differentiate from competitors who may have equally powerful branding in the marketplace.…

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