POST CATEGORY : Marketing

7 Awesome SEO Benefits for Your Small Business

Think your business is too small to benefit from SEO? Think again.

If you think SEO is only for large companies, we’re happy to finally put that myth to rest. Absolutely every business, no matter how small, can and should reap the benefits of SEO.

SEO benefits

You don’t believe us? Of course you don’t! And we didn’t expect you too—not yet, anyway.

That’s why we wrote you this list of all the wonderful ways SEO can help your small business. Read on and check out these SEO benefits for yourself.

1. Happier Customers

One of the most important requirements for SEO is providing a superior user experience (UX).…

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4 Steps to Reinvigorating Your Content Marketing in 2020

“Starting is easy; persistence is an art.” It’s an old German proverb, but one that fully encapsulates what often occurs with content marketing today. You start out publishing one piece after another — maybe daily, weekly, whatever. Then, the tides slowly turn, and the frequency lessens so much that you’re lucky if you put out content once a month. Come the second year of the endeavor, you find yourself unfortunately having abandoned it altogether.

Get started with content marketing

Content marketing works best when there’s a consistent cadence. If you can produce content on a regular basis, the effort will likely be three times more effective than some random ad.…

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How To Create An Effective Postcard Marketing Campaign

Postcard marketing is one of the most effective forms of direct mail marketing. Brands use postcards to achieve a variety of advertising goals. Marketing professionals like yourself can generate sales leads, promote special offers and introduce new products with a single piece of card stock. Many companies even use postcards to drive foot traffic to their brick-and-mortar locations.

Holding vintage postcards

In order to reach these common marketing goals, you need to implement the most promising postcard strategies. Read this post to learn how to create an effective postcard marketing campaign.

Acquire Target Audience Data

In order to build a successful postcard marketing campaign, you need to acquire target audience data.…

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7 Marketing Ideas That a Small Business Can Use

If you are like many other small businesses, then chances are that you don’t have a lot of cash to invest in marketing. However, that is okay because there are many ideas that you can easily implement without having to spend your entire budget. By using the ideas below, you’ll be able to make those marketing dollars stretch further than you ever thought you could.

Influencer marketing results

Social Influencer Marketing

When it comes to social influencer marketing, we are normally referring to the type related to social media marketing which utilizes different mentions and endorsements from specific influencers who have achieved a following and that view them as subject-matter experts.…

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Modern Restaurant and Bar Trends That Are Attracting Patrons

With the emergence of food delivery apps, restaurants and bars everywhere have been experiencing a significant decrease in physical patronage. This is not a major concern for your locality’s more established businesses, but for many smaller businesses who are still looking to carve a niche for themselves, it can be tricky knowing how to attract a crowd.

Restaurant setting

Here are a few ways small business owners can reclaim control and effortlessly up their venue’s foot traffic.

1. Your POS system and you

When given a choice between ‘Cash Only’ and ‘Cashless’, the correct answer should always be neither. You want to make sure that your point of sale system (or POS) is able to take payments from absolutely all potential customers.…

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Neil Patel Reviews the Best Ways to Grow on Social Media – Learn Which Strategies You Should Avoid

Neil Patel is probably one of the best known names in entrepreneurship and digital marketing. He has 62,000 followers on Instagram, over 81,000 followers on Twitter, nearly half a million YouTube subscribers, approximately a million podcast listens per month, and millions of monthly readers on his personal marketing blog.

Neil Patel

So when one of the best marketers of all time says that he’s going to reveal his secrets to becoming big on social media, you want to sit, review and listen.

Recently, Patel wrote a blog post called “The Real Secret to My Social Media Success,” in which he did just that.…

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How to Grow Your Brand with Pay Per Click Ads

Today’s market is an extremely competitive place that requires constant change and evolution to keep up the pace. The advent of Digital Marketing turned the tables of advertisement and became the de facto media to make your brand reach new potential customers.

pay-per-click advertising

There are several digital advertising options you can study and implement on your brand, but one of the most sought and successful types of ads are the Pay Per Click (PPC) ads.

In this article, you’ll find a quick rundown of what PPC ads are and what are the advantages of using them.

What is a Pay Per Click Ad?

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Top 10 Ways To Expand Your Customer Base

Customers are the lifeblood of any business and without customers, a business won’t survive very long. Unfortunately, you can’t rely on existing customers to remain loyal. Because of this, it’s important to have strategies in place to find new customers, so you can replace the ones who don’t place repeat orders and continue to expand your customer case.

Small shop customer base

There are lots of tools you can use. For example, Nuwber.com lets you search by name and address, so see who’s living in the same street as existing customers and find their contact details. Or perform a more general search and harvest names and telephone numbers.…

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9 Ways to Increase Instagram Followers, Likes and Fans

Standing out on Instagram can be pretty difficult. With over a billion users each month, it takes real strategy to get noticed. It can feel overwhelming if you’re not sure how to navigate the platform to find and engage followers. Keeping those users around also takes know-how.

Instagram strategy for increasing followers and interactions

Fortunately, there are some hands-on ways to increase Instagram followers, likes and fans. These tips have real impact on engagement. Keep reading to learn more.

1. Create a Professional Looking Profile

Instagram users decide fairly quickly whether they want to follow a profile simply by taking a quick scroll through the feed and browsing at the photos.…

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Why is Retargeting Worth a Try (Infographic)

Retargeting requires some practice and knowledge to get positive results. It is well worth the effort, though. The fact that only 2% of website visitors purchase on their first visit to a website should be reason enough to consider the many options of a retargeting campaign. Through cookies, you can bring your ads to visitors anywhere online, encouraging them to return to your website.

Retargeting tips

The following are crucial facts on the effectiveness of retargeting:

  • Increases engagement by 400%
  • Boosts sales by 50% by combining retargeting with another marketing channel
  • Retargeted ads’ click-through-rate is 0.7%, while display ads’ click-through-rate is 0.07%.
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