Proper Domain Name Considerations For New Business Owners Going Online

Just imagine how much business you’re losing every time a user mistyped your domain name or worse – forget it. Sometimes the word is hard to spell, maybe it doesn’t make sense, or perhaps it’s unremarkable.

Online consumers are prickly people. They won’t spend precious time looking for your location and most of them would just consider other similar product or service on offer.

Domain name choices

Understanding how to name your website can help you distinguish your brand from competitors, attract new customers to your website, and even prevent spammers from stealing traffic. Confusing or generic domains cause customers to end up at a competitor’s site.…

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7 Main Points a Young Marketer Should Pay Attention To

Students learn about the basics of marketing at colleges and universities. They’re also taught how to apply this knowledge in real life. Today, institutions of higher learning strive to keep up with the times by offering trendy majors, such as social networks or CRM. In this industry, things change even more quickly than Lady Gaga changes her weird dresses during one show.

Marketing education

photo credit: Augstudy.com

Of course, students can find out how to write an academic essay on conversion optimization, marketing automation, tag management, and much more. Nevertheless, training courses in these areas are practically non-existent. As a result, young people getting diplomas of marketing professionals do not have any real-world knowledge.…

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8 Reasons Why Strong Branding Is Important for New Businesses

Many small business owners overlook branding efforts because they see themselves as a business and not a brand. Global giants like Amazon, Disney, Facebook, and Samsung started as small businesses. The reason why those companies are successful is that they branded themselves. But what’s a brand? A brand usually represents the perception of people on the reputation, customer service and advertising from a company.

Ferrari Prancing Horse logo brand

Every business needs branding regardless of its size. Let’s jump to the eight reasons why building a brand is essential for a new business.

1. Branding Supports Advertising

Advertising is a crucial component of branding. The chosen medium and the targeted demographic constitute to the brand.…

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4 Things Business Owners Need to Know Before Hiring a UI Designer

Did you know, as many as 79% of people who visit a site and don’t like what they see, go back and search for another website (most likely one of your competitors).

In light of this, UI design has never been so important. If you don’t boast the necessary skills to do this yourself, you’ll need to hire a professional to handle this for you.

UI designing

So, if you want to find top-quality talent, heed the advice below.

1. Don’t Limit Yourself

When we say, ‘don’t limit yourself,’ what we really mean is, don’t restrict your search to just word-of-mouth recommendations, employee referral schemes, and sifting through your LinkedIn connections.…

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Looking the Part – A Guide To Effective Visual Merchandising

Retailers are always faced with the challenge of trying to figure out new ways to pull customers into their establishment. Your store’s appeal is very important as it is the first impression you make on the public. Establishments that are clean and that speak to the brand’s identity are always a draw for consumers in a marketplace that can be very competitive.

Visual merchandising guide

For retailers who are looking to get ahead of the competition, visual merchandising helps to create a picture of the brand’s values in the minds of consumers. Expert visual merchandising from Sparfacts and other marketing businesses can flesh out an entire image for a retail establishment by focusing on the store’s arrangement, individual displays, and campaigns to drive sales.…

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A Guide to Marketing a New Hospitality Business

From starting your own catering business to running a fully-fledged chain, the hospitality sector is notoriously tough. Whether you’re hiring staff, changing suppliers or kitting out your kitchen, the on-going success of your business hinges on good marketing.

Restaurant manager promoting dishes

No matter what type of business you run, from a catering company or food truck to restaurant or bar, you need to promote yourself.

Advertising agencies, television and radio are all effective methods, but can be costly. And adding more expensive outgoings to an already long list is something every hospitality business can do without. There are many ways of gaining maximum exposure at a fraction of the cost.…

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Windows Screenshot Session Recording: How to Get the Footage You Need

There are a lot of reasons to screenshot your PC screen. You might be making a presentation for work, creating a software tutorial, or making a short “Let’s Play” video for YouTube. All that considered, it’s likely you’re reading this and looking for a free screen recorder. If you’re a Window’s user, it might come as a surprise that Windows has its own window session recorder, hidden away in its pre-installed Xbox app.

Windows 10 Screenshot App

Also, you can record your screen from a browser window, without installing or downloading a large program. It depends on the hardware you’re using, what you’re recording, and how much time you have at your disposal.…

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6 Tips for Using Video as Part of Your Content Marketing

Video should be an essential part of content marketing for any business that wants to enhance its reputation, and grow its customer base, online. It’s the best way of communicating with potential customers directly and showing them how the business relates to their lives.

Creating video marketing content

You can choose to create your own marketing videos, or hire a professional to do the work for you. Whichever option you choose, you need to think carefully about how you can best get results from the content you produce. For instance, you may want to use video conversion so that you can include historical content and, tell a story up to the present day.…

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The History of Signage Design

According to a well known online encyclo…pedia (wink wink), signage can be defined as any type of visual graphic that has been created to display information or convey a message to a particular audience. While that’s all very well and good for giving a broad description of signage today, we want to know where signage actually came from?

Old shop signage

How it was first used in comparison to today and what were the signs originally made of? Today we’re going to look at the first emergence of signage when man supposedly first learnt to express himself artistically, to the expertly designed shop signage by 4site Implementation and others.…

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What Free Shipping Means to Your Customers

Customers want free shipping. Amazon has forced the issue, pushing retailers to offer free shipping on products. The customers of today expect shipping to be fast, and if you’re in a niche where other retailers are offering free shipping or better prices, you’ll need to offer the same perk to compete.

Free shipping

One study suggests that 90% of consumers say that free shipping is the incentive to shop online.

People want to shop online because it allows for shopping day and night, but if shipping is too costly, these shoppers will go to ground stores.

If you’re a small business owner, free shipping may mean the difference between your customers going to Amazon or shopping on your site.…

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