Difficult Sells: Hot Spruce Up Your ‘Uninteresting’ Product

As Morrissey didn’t say, some products are easier to sell than others. The latest Game of Thrones Big Book of Sex Scenes, that’s an easy sell. It’s a great title and, frankly, an SEO goldmine. The perv in all of us would love to read it – and we all know why you’re really tuning into the swords and sexing HBO show every week.

Game of Thrones

But then there are the difficult sells, the niche products that have to jostle their way through the competition and push into the limelight without customers falling asleep during their pitch. Without the proper nourishment, these speciality products will flounder like a fish in outer space.…

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Lessons in Marketing: How to Use Promotional Items to your Advantage

Every business should incorporate promotional products as a part of their marketing campaign. When implemented well, promotional items can generate a stream of leads and referrals; as well as increasing the brand awareness for the business.

Promotional items

Many promotional items are typically used by business owners at trade shows and are given to family, friends and neighbouring businesses to create awareness. Although this is a great start, there are many other ways promotional items can be used to boost brand awareness and value to your business. Use the following tips from Melbourne’s Promotional Product Experts.

They can be used to create more compelling direct mailing campaigns

Direct mail marketing can be an effective marketing channel to drive qualified leads and sales to your business.…

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Back to Basics – How Talking to Customers is Making a Comeback

It may sound obvious, but talking directly to a potential customer is one of the most effective ways to promote what you do. By talking directly, I don’t mean crafting a personalised email to a carefully curated mailing list. I’m talking about having a conversation face to face.

Pop up shop

photo credit: Jon Crel / Flickr

That’s where pop-up marketing comes in. You may have seen the pop up in its various, often trendy, guises – an unused shop front temporarily taken over by a restaurant, a corner of a public space dedicated to an art installation. It’s a promotional format that’s easily translatable to any and every type of business.…

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5 Local SEO Tips for Cash-strapped SMB CEOs

Are you a small business CEO working on a shoestring budget? Are you looking to make your mark on the local SEO scene? Then here are some tips to help you cruise along the online route smoothly without stretching your budget.

Local SEO

Related: Local Onpage SEO: My 11 Point Checklist

1. Create Local Places Pages

If you want to build a local SEO presence, then ensuring that you have a local business page for all three major search engines i.e. Bing, Yahoo and Google, is imperative. True, you will have more to take care of in terms of three different listings and dashboards but it is well worth the effort in the long run.…

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Online Marketing Versus Traditional Marketing – What Should You Choose?

Marketing a product or a service is a necessity for every single business out there. If nobody knows about a product, sales will not be generated and profit does not exist. Marketing is vital but few business owners actually have the necessary knowledge to make correct choices.

Online marketing for local business

The biggest debate that normally appears is using online marketing or traditional marketing. We can say that online marketing is rather new, although it has been used for some years now. It practically refers to using the tools that are offered by the internet in order to promote the services or products of a company.…

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Four Marketing Tactics that Should be Employed on Your Website

When it comes to having a business website, it is important to understand what the purpose of your site is for. Basically, a website is an advertising and marketing tool that is a hub for a business’ online presence. That sounds important, right?

Business owner accessing business website

Well, it is. Take a look at this example of a well put together static website page. You don’t need to click anywhere but that page to see many examples of what your website should have if you want it to be an exceptional marketing tool.

1. About Your Business

Even though you don’t need to provide all of your information on one static webpage, you do want to make sure that your lead in page has links to the other places you really want people to see on your website, and that you make sure those links are visible so that they are easy to find.…

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Finding New Ways to Bring Business Through your Doors

Sometimes getting new business doesn’t just revolve around the things that you are doing online to attract customers. If you run a brick and mortar business in a local area it can help to do things to cater to the local folks as well, as they may be the majority of your sales.

Price tag

That doesn’t mean that you should close down your website or ignore your social media accounts though. In fact, they can be just as much help on a local level as they are on a global level, you just need to be using them right.

1. In Store Coupons And Discounts

One of the ways that you can use your social media accounts for your actual local business is to post coupons and discounts that people can only get when they come into your store.…

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Marketing your Small Business – from Online to In-House

The internet has become such an extremely viable way to market any type of business or venture, and because of that many businesses forget about the traditional ways of marketing and attracting sales. While being online and mobile is important for all businesses, big and small, it’s still just as important to market locally if you do any sort of business on a local base.

Vinyl records shopping

That local base doesn’t necessarily need to be an actual storefront. Maybe you sell items at flea markets or art shows. That still counts as being local. So why would you miss out on great opportunities to increase client counts and sales?…

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How Offline Marketing Can (Still) Help Small Businesses

Despite the rise of the digital world and the tech sphere, businesses should not discount offline marketing as a great way to get themselves noticed. According to ecoconsultancy.com, 40% of consumers make buying decisions after being influenced offline.

Jan Horst direct mail campaign

photo credit: Jan Horst / Behance

If you’re a growing business, you can’t afford to miss out. However, offline marketing can be more expensive than online methods like social media – so how can a small business make maximum gains without a costly budget?

Be careful with ads

One of the first things people think of when it comes to offline marketing are advertisements.…

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The 3 KPIs Every Successful Digital Marketer is Tracking in 2016

If we were to take a poll in small business marketing departments throughout the country, we’d likely discover that very few are effectively and accurately tracking success. Would you count yourself among this cohort? If you aren’t using the right KPIs, then the answer is yes.

Key Performance Indicator (KPI)

Why KPIs Matter

How do you really know if your business is performing well in terms of marketing success? If you’re like many business owners, you probably don’t. Most have very little insight into how different marketing strategies and efforts are doing and whether or not they’re producing positive results.

This is where KPIs – or key performance indicators – come into play.…

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