POST CATEGORY : Marketing

Amazing Places to Promote Your Blog or Website

About two billion users are currently on the Internet. The number of users turning to the Internet for buying goods or ordering services has increased significantly and the trends are accelerating. Some of those visitors may be your ideal customers. If you achieve even a tiny fraction of them, your business will be capable of working successfully.

Social media marketing channels

Marketing on the Internet is more affordable and effective with greater reach than traditional one as people spend more time in the virtual world. Expanding your business to the web exposes your products or services to a larger customer base. On the other hand, without proper advertising and marketing tools, few will ever find your site.…

Continue reading →

Building a Business Blog That Works for You

Creating a well-written business blog is one of the most inexpensive ways to promote and market your business establishment. A blog with great content can be a strong driving force behind a boosted web traffic on your business website.

Business blogging

Too often, small business owners remain in the dark when it comes to the power of a blog. Don’t sell your creation short, and boost your business website with a creative blog design. Here are a few helpful tips towards building a business blog that works for you.

Work SEO into your blog content

Search engine optimization will push your content to the top of the SERPs (Search Engine Results Pages) when you incorporate the key concepts.…

Continue reading →

How to Market Your New Business Like a Pro

In initially forming your business, you might have decided to hold off pouring a lot of your time and attention into marketing for the time being. However, this could be a surprisingly costly mistake; in fact, much research you have already carried out could feed directly into your marketing efforts.

Business marketing campaign

You might fear that learning how to market like a master could require extensive time and resources you simply don’t have – but that doesn’t strictly have to be the case if you follow these tips.

Weigh up your competition

Your company’s brand can be instrumental to its marketing success. The brand should effectively summarize what your business is about – but, before you can craft a brand capable of doing this, you should be thoroughly aware of rival companies’ brands, advises Startups.co.uk.…

Continue reading →

Is PPC Marketing Dead?

If you ask a hundred people when they think the world is going to end, you’ll get a hundred different answers. Nobody could possibly know, right? And, as the old saying goes “Opinions are like (insert expletive).”

Is pay-per-click (PPC) advertising dead? For some people, it definitely is. That’s because it’s no longer the set-and-forget marketing method that it was in the mid-to-late 2000s.

PPC marketing

In order to get online campaigns converting in 2018 and beyond, marketers need to be smart about how and what they choose to market on pay-per-click advertising platforms like AdWords, Yahoo, Bing, Facebook, Instagram, and the other numerous lesser-known ad networks out there like One by AOL.…

Continue reading →

5 Best Video Sharing Sites

As content consumption changes, you need to come up with new and entertaining methods to keep your audience connected to your brand. People are using their smartphones and tablets to interact with content, so you need to come up with something that adds value while being easy to follow at any moment.

Smartphone video sharing and recording

Videos are flexible and allow you to deliver high-quality content using an entertaining format. Video content is the king of digital marketing – it will account for as much as 80 percent of the internet traffic, by 2019.

The Power of Video Content

What’s so special about videos?…

Continue reading →

How to Double Your Subscription List in 2 Months

When you send an email to people, there are several things that matter to make them subscribe to your emails. Several things like:

  • Eye catching visuals and design of the email,

  • Content of the email and compelling messages,

  • Mass audience appeal and shareability,

  • Email signature, pop-ups and banners,

  • Frequency of sending,

  • Incentives that are given to the recipient.

What’s more, people sure do love free things. And if you can offer free courses or at least some small discounts or offers then it will increase your email subscription list within no time.

Subscribing to email subscription list

As a matter of fact, these are some basic tips to grow your email subscribers but there are many more to go.…

Continue reading →

How to Automate Email Campaigns Using Automation360

Digital marketing today is simply irreplaceable in communicating with your customers. Saying ‘hello’ on social media or sending random emails is not enough anymore, because everybody does that. For successful business, you need an email marketing strategy that will make your email campaign stand out.

Email marketing strategy and tool

If you’re looking for a new way of automating your email campaigns, please welcome Automation360. It’s a must-have tool in your email marketing routine, because it:

  • boosts the conversion allowing to set different email workflows depending on recipients’ behavior;
  • provides with endless variety of triggers, filters, conditions, actions, goals and ways of reaching your customers (email, web push and SMS);
  • upgrades the personalization of your email campaigns;
  • saves your time and simplifies your email practice.
…Continue reading →

Understand How Customers and Other Businesses Research Goods

Businesses and individuals alike often research the goods and services they are interested in before they make a purchase. It is important that, as a business, you understand the ways in which buyers perform this research and why. That way, you can make better choices for your marketing and your website, ensuring that you get the right information in front of customers where they are searching.

Customer researching products

The Internet has changed the way people research, as it has done for just about everything else. Here are a few things you need to know about how customers and other businesses research goods:

Getting Company Information

Company information isn’t as readily available as it used to be.…

Continue reading →

5 Actionable Techniques to Improve your Outcomes with Content Marketing

Content marketing has captured a lot of attention these days. It has become one of the most notable digital marketing strategies used nowadays and for good reason.

Content marketing techniques

There are different forms of content that can be published and it costs only a fraction of other marketing methods. In addition, the conversion rates that marketers see through content marketing are six times higher than that of traditional marketing. Therefore, using content marketing has become crucial nowadays. However, the benefits can only be reaped if it is used in the right way. The content you create should be interesting and engaging to give you the results you want.…

Continue reading →

5 Things to Check to Avoid a Reprint

When you work in a printing company as long as I have, you start to see patterns develop. I have seen the same mistakes occur ad nauseam, and I have seen my fair share of reprints.

I am here to tell you that most printing mistakes can be easily avoided.

Printing business

photo credit: Ms. Tharpe / Flickr

Don’t make the fundamental mistakes detailed below, and save yourself from the wasted time, money, and endless headaches caused by reprints.

1. Use the Correct Color Mode

In the printing process four ink colors are mixed; cyan, magenta, yellow, and black; to create your desired colors.…

Continue reading →