POST CATEGORY : Marketing

Why Upselling Clients Works for Web Design Agencies

Do you concentrate the majority of your efforts on attracting new clients to your agency? If so, we need to ask why? It’s often not the most cost effective way of securing new business. You should think about paying more attention to upselling clients you already have.

Upselling

They already know that you provide an excellent service, so you do not have to spend time convincing them. The problem is that your agency has already put its ecommerce web design skills to use creating a website that works, for the client. They are not going to want to keep upgrading on a regular basis.…

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Four Ways To Help Your Designer Perfect Your Product Label (Infographic)

If you’re an entrepreneur with a product launch coming up, it makes great sense to bring in a professional to design your first product label. A professional will be able to create a design of an extremely high standard, and they may have experience of product labels already, making the process far simpler.

Wine labels

It’s important to bear in mind that designers can’t create product labels unless they have access to certain information about the brand, the product, its target audience and other features it has. You can’t just throw a brand name and a vague demographic at a designer and hope they’ll come up with a label design that will win over potential customers!…

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How to Improve Customer Outreach and Your Business Reputation

Communicating with customers is an important part of running a business. If you want a healthy cash flow, you need to understand and effectively conduct customer outreach.

Customer outreach

Customer outreach is meant to benefit your business and encourage more people to buy from you. But, it can end up hurting your business reputation if it isn’t carried out right.

After 30 years as an entrepreneur, I know a few things about establishing a customer outreach plan, keeping a business reputation intact, and improving outreach processes.

What is customer outreach?

Customer outreach is the process of connecting and communicating with customers and enhancing relationships.…

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How to Increase Engagement on Your Business Blog to Epic Levels

You spend a lot of time writing your business blog to attract new visitors every day – I know I do. There’s nothing sadder than realizing that no one is spending more than a few seconds on that page you spent so much writing and perfecting. If your content is not engaging enough, you’re doomed to failure.

Business blogging

People will often need nothing more than a glancing look to decide whether your business blog is worth their time, regardless of whether the things you wrote in it are actually interesting or not. Nobody is going to dive deeper unless you provide them with some compelling reason to do so.…

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How to Ensure Your Shop Makes a Great First Impression

As a retailer, one of the most important things you have to do is make your customers feel welcomed.

That’s why you have all your staff in pristine matching uniforms and train them to greet every customer with a smile.

Store employee

But it’s not enough.

First impressions matter. Before your customers even enter your premises and come face-to-face with your friendly employees, they’ve already been given all the information about your business they need to know.

From the shop exterior to the window display and interior decorating style, there are plenty of little things that can instantly put them off.

To ensure that’s not the case with your business, here are a few budget-friendly styling tips and finishing touches that are guaranteed to help your shop make a great impression on every customer.…

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5 Ways Every SMB Could Use Digital Marketing to Increase Profits

If someone offered you a machine that could give you one hundred new leads every week would you be interested? Forget a Ferrari, that machine would be your dream come true.

Digital marketing

The machine is called Digital Marketing. It does require some input in the form of your time and effort, but most of that can be delegated to an employee once you have systems set up.

Overview – What is Digital Marketing

Tired of the wooly definitions you find on most marketing sites? Neil Patel takes a different approach – He defines digital marketing as:

Digital marketing is any form of marketing products or services that involves electronic devices.…

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Micro-Influencers: What They Are and Why You Need Them on Your Side

When it comes to promoting a business online, marketers and business owners need to get creative and use all the best tools and tactics available to stand out among their competition. In this blog post, I want to show you why micro-influencers can be one of the strongest and most effective tools in your arsenal and how they can help with the growth of your SME.

Micro-influencer pop-art

What are micro-influencers?

Historically, those who were considered influencers, were either the top known authorities in their field of work, or celebrities. Now though, with social media, it’s easier than ever for even regular people to become online influencers, which led to a massive increase in social influencers, of all shapes and sizes.…

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6 Reasons You Should Be Using the Latest Marketing Tools

Do you use the latest marketing tools in your business? Investing in the proper tools can dramatically change the results you get from your marketing activities. However, some marketing systems are better than others, so it’s vital to choose the tools that are the most suitable for your requirements. Below are some of the main reasons why you should be using the latest marketing tools.

Marketing office

Your Marketing Campaigns Are More Organized

From the beginning, you need to ensure that you have full control of each of your marketing campaigns. A reliable marketing project management software system allows you to become much more organized so that you can effectively control every aspect of these campaigns.…

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How Product Reviews Can Benefit Your Business

Many people visit the web every day to research product reviews. Retailers large and small, as well as independent websites, serve as a resource to help consumers make informed decisions about electronics and cellular service, such as our friends at Mobile Specification Pakistan. Read on how product reviews matter.

Product review

Product and service reviews are important to marketing and legitimacy of a brand. They allow consumers to trust your company, product or service, and also allow you to establish how your product is better than others. Reviews can also help businesses get more sales so it is important to encourage customers to leave reviews.…

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Consistent Small Business Branding: How?

When a company is first starting out, they often go through various name changes and iterations before they settle on a consistent branding strategy. If the business is web-based, those various names and websites are still out there, floating around the internet, sometimes with followers left wondering what happened to the new company they were watching so closely or even ordering products from.

Coca-Cola brands

How does a business bring all those followers to one place, and make their branding consistent? Here are a few simple steps:

Choose a Single Website Name

Even if you have tried several different brand names and have websites for each, consolidating them into a single website with consistent brand message not only saves you time, but it produces a much larger pull from Google and other search engines.…

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