Reach the Right Customers with These Search Marketing Tips

Through strategic outreach programmes and carefully tailored content, small businesses can begin to make their online presence felt and climb up the search engine rankings in a process known as Search Engine Optimisation (SEO).

Search engine marketing (SEM)

Search marketing enables you to optimise your website to attract the your target audience. As many as 59% of small businesses predict that over a quarter of their revenue will be generated online in the next five years, making search marketing is increasingly important.

But diving in at the deep end and expecting to float is never a good way to begin any venture. Digital marketing experts take years to master and perfect their craft, learning exactly which keywords to target and focus on at any given time.…

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Marketing Tips to Create Demand for Your Product

In the world of marketing, demand creation is the process of creating demand for specific products where none might currently exist. Sometimes called push marketing, creating demand is far more involved– and perforce, often more expensive– than traditional marketing and branding, which typically seeks to meet or satisfy existing needs.

Create demand and sell!

Often, business or startup owners realize they need to generate demand when their innovative and new service or product sits on the market with only a few, intermittent buyers. Even if it could be an industry game changer, it’s not uncommon that only early adopters will take a chance with an unfamiliar brand.…

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Print Marketing: Why it Matters and How to Use it

Large format printing

While champions of the digital era will have us believe print is dying out, you only need to look around you to see that print marketing is still very much alive and well. On any given day, we’re bombarded with billboards, magazines and posters – all pointing us towards a product, service or brand – and whether we realise it or not, these marketing materials influence our buying behaviour.

Today, we’re throwing the spotlight on the print industry. We’ll be looking at everything from high street flyers and business cards to retail window clings and magazines – exploring how and why print still works as an effective marketing strategy.…

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3 Tips for Including Links in Your Small Business Blogs

Blogging for business is a great way to bring more visitors to your website, build fodder for your social media posts, create a network with your customers, and ultimately get yourself a larger revenue stream. However, blogging is a lot more than typing words out on your keyboard. In order to create a blog that is actually beneficial to your business, you have to understand how business blogging works.

Blogging for business

One big area of business blogging revolves around links. The links you choose to include in your content can have a big impact on your overall blogging success, as well as how well your individual blogs perform.…

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Big Traffic Methods for a Small Business Website

As long as you have a fantastic product (or service), capable customer service, great positioning within your marketplace, and a price people are willing to pay for your offer, you shouldn’t have trouble becoming a profitable small business…

But even then it’s not always the case.

Stand out

Imagine you offer all these great features but no one knows where you’re located or how to differentiate you from the sea of competition? Imagine all the work you can place into every aspect of your business yet still fall flat because you’re not driving individuals to the offer.

Hundreds of websites are created every minute and although the chances of someone creating a competing business site would be somewhat low in the percentages – it’s still being done – and every day that passes is another chance for them to be the major brand in the marketplace.…

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Three Things to Do in Your Small Retail Business Before the Christmas Rush

It is already autumn, and this time of year can be one that can seem to fly by before you know it when you run a retail business. Almost all retail businesses see an increase in sales either before Christmas, if they sell things that people tend to buy as gifts or which people use in their homes over the festive season, or after Christmas, when traditionally there are the best offers and bargains to be had, and so this is really the time of year to make any changes to how you do things that can help you get more from this period.…

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How to Increase Exposure for Your Small Business

Are you looking to take your small business or start-up to the world? Here are a few expert tips on how to increase exposure for your business:

Gary Vaynerchuk WineLibrary

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Optimise Your Website for Local Searches

Many small businesses rely on local customers for their initial success. There are a few exceptions when it comes to ecommerce, but the best clients and customers often end up being those that are based in the area. With that in mind, it’s important to optimise your business website so that it appears in local searches.

Here’s a quick guide to get you started with local SEO.…

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Targeting Your Ideal Pet Business Customer

Understanding your pet owners is crucial for your business to grow. By determining your ideal customers you’ll be choosing the best focus for all of your marketing efforts, making sure your communications are effective, timely and geographically appropriate.

Pet grooming business

Who do you want to talk to?

Start by researching your market and creating a profile of your ideal customer. This should include basic demographic information, such as:

  • Age
  • Gender
  • Location
  • Income
  • Psychographic information such as interests, hobbies, lifestyle and behaviours

Building a basic picture of your target audience’s life will give you insight into the type of person who will potentially buy your services and the reasons why.…

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How To Use Technology When Marketing Your Business

Using technology when marketing your business offers huge benefits. It’s easy to stick within your comfort zone, but learning new ways to use technology in marketing your business will definitely prove to be beneficial. Follow these tips when using technology in marketing your business.

Using social media for marketing campaigns

Start using social media

Not only are the different social media platforms extremely popular in today’s culture, but they’re also free and offer a ton of great tools to help you connect with your customers. Use different platforms such as Facebook, Twitter, Instagram, and Pinterest to reach your customers as well as learn more about them.

Research all the ways to utilize each social media platform, such as Twitter chats and Google Hangouts that you can join to conversate about your business, customers, and feedback.…

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