Do you really understand the power of a great brand?
- It allows you to dominate the market
- It increases the rate of referrals
- It becomes a major point in the decision making process
- It creates a strong, opinionated, passionate community
- It keeps people coming back for more
With all these great benefits you would have to be mad not to pour your resources into branding.
The issue with building a strong brand isn’t about covering the fundamentals but kicking it up a notch and doing that little bit extra to help you differentiate from competitors who may have equally powerful branding in the marketplace.…Continue reading