Marketing can be a difficult monster to tame no matter what industry you are in. But in the fast paced lifestyle of food trucks, strong marketing is more important than ever. Owning a mobile eatery removes the ability for customers to associate your brand with a location. That’s the mobile part.
Because of this, many people are only able to get information about the business through previous customers word of mouth or seeing the truck on the street. Not only is it hard to inform customers in such a short time, it is also hard to set yourself apart from the crowd.…Continue reading