POST CATEGORY : Marketing

Backlink Building Strategies for eCommerce Brands

The internet is an unparalleled source of information. Anybody can make content about any type of niche. But if you want to rank high in search engines quality content isn’t enough.

Backlink building strategy

photo credit: Pixabay

You need to be an authority on a topic if you want to improve your overall online presence. Backlink building is one of the best ways to do this. But what exactly is backlink building and why do brands need it?

Why Is Backlink Building Important?

Backlinks are social proof for search engines. It signals that a certain piece of content is good enough to link to.…

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Essential Methods to Market Yourself and Your Business Online

Today, so much of success is dependent upon the internet. Technology has changed how we promote ourselves, our businesses, and work in unquantifiable ways. How we present ourselves online can make or break us.

Promoting business using megaphone.

Whether you are an independent artist or are trying to promote a large business, using the tools of technology and the internet is central to any form of legitimate success these days. Below are some essential methods to market yourself and your business online.

Digital Public Relations

You might understand enough about the internet, social media, and contemporary culture, but there is always someone who understands it better than you.…

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Is Having a Social Media Following Enough to Promote Your Business?

It’s no secret that having a strong social media presence is important for businesses these days. In order to connect with potential customers and promote your products or services, you need to have an active and engaged social media following.

Social media promotion

But does having a large social media following mean that you’re successful in promoting your business? The answer isn’t always clear-cut. In this article, we’ll explore the pros and cons of using social media to promote your business, and we’ll give you some tips on how to get the most out of your social media campaigns.

One of the main advantages of having a large social media following is that it gives you instant access to potential customers.…

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8 Tips For Designing The Best Virtual Business Card

Back when social media accounts and other digital platforms weren’t as rampant as they are now, business cards remained the go-to for exchanging contact information. Nowadays, though, more and more people are ditching physical cards in favor of digital ones—and for a good reason.

Business card

Not only is a virtual business card more environment-friendly, but they’re also more convenient and easier to keep track of. Plus, you can include more information on them such as links to your website and even a video introduction.

If you’re thinking of switching to digital business cards or if you’re just starting and want to make sure you get it right from the get-go, here are some tips to keep in mind:

1.

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Five Essentials for Pay-Per-Click Success in the Beauty Industry

PPC advertising may be a great marketing investment for beauty firms of any size, whether they have a large or small budget. Pay-per-click (PPC) advertising is a highly efficient method of boosting brand awareness and sales, regardless of your marketing budget.

Beauty business online marketing

However, PPC is only effective when utilized properly, and firms run the danger of losing money if they don’t take the time to plan ahead before launching campaigns. An effective PPC campaign requires careful planning and preparation before it can begin yielding results.

In this article, we’ll go through the top five considerations for beauty firms’ PPC strategies.

Step One – Niche Markets

Your PPC campaign needs a target demographic before you can write catchy headlines and copy that converts.…

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What are Amazon Gift Cards?

Amazon gift cards are a great way to reward your employees or customers. They can be used to buy products on the Amazon website, at Amazon retail stores, or at third-party retailers. They can also be redeemed for cash at any of the millions of US locations that accept US dollar cash.

Amazon gift card

photo credit: Jencu / Flickr

Amazon gift cards are a great way to reward your employees or customers. They can be used to buy products on the Amazon website, at Amazon retail stores, or at third-party retailers. They can also be redeemed for cash at any of the millions of US locations that accept US dollar cash.…

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11 Unpopular yet Effective Marketing Techniques to Scale up Your Business

Marketing is oftentimes considered a difficult endeavor, and that difficulty can sometimes lead to companies employing marketing techniques that are less than ethical. However, there are numerous effective yet unpopular marketing techniques that you can apply without worrying about becoming unethical.

Marketing strategy

image source: Geralt / Pixabay

Here are 11 unpopular marketing techniques that will help you increase your sales and keep your customers happy.

1. Cold Calling

As much as this concept has been criticized by many, cold calling is still effective. Perhaps it goes as far back as when the telephone was first invented when salesmen from places such as restaurants started calling businesses to get food orders delivered.…

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Grow Your Social Presence With These YouTube Video Ideas

YouTube videos have exploded the digital arena with creative touches in business marketing strategies. Social media viewers take note of interactive YouTube videos and the way your brand strategizes its YouTube video content.

YouTube video ideas

Here we will discuss the different kinds of compelling YouTube videos trending on multiple social media platforms. These videos increase brand exposure, grow your audience, and convert maximum leads into sales.

Reasons For Creating YouTube Videos

More than 70% of YouTube watch time is accessed from mobile devices. The platform is growing exponentially, with more than 400 hours of video posted every minute on it.

YouTube is accessed by more than 2.5 billion users a month where users worldwide spent 23.2 hours per month on YouTube between Jan – March 2022

These stats are good enough reason for you to indulge in creating original, educational, and promotional videos for your business on YouTube and then sharing them on multiple digital channels to get maximum brand exposure which will eventually lead to higher conversions, sales, and ROI.…

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Using SEO for Plastic Surgeons – You Can Establish Yourself as an Authority in the Plastic Surgery Industry

Do you own a clinic that specializes in plastic surgery? Are you working to broaden the scope of your company’s online presence in order to attract a greater number of customers? You couldn’t have found a better destination! Even while we won’t physically alter your website in any way here at Brandllift Med, we will give it a new lease on life by applying the most cutting-edge SEO tactics.

SEO for plastic surgeon

You have the most highly regarded plastic surgery practice in the neighborhood. Now, let Brandllift Med a highly revered plastic surgery SEO company assist you in communicating this information to potential customers of your business.…

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Role of Grocery Store Advertisement in Promoting Your Brand

Getting consumers’ attention is becoming more complex and expensive nowadays! As they get tired of seeing advertisements all over the internet. Have you tried offline methods? You can explore a new opportunity through grocery store advertising if you still need to.

Grocery shopping

Grocery Store Advertising is a reliable, adaptable, and economical option with a much better return on investment. For new brands and businesses, entering the market is a huge accomplishment. Supermarket advertising is effective in bringing in new customers.

In-store marketing has a wide range of effectiveness and potential. Studies have shown that many purchases are made in stores, in addition to the fact that people find them refreshing.…

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