7 Essential Factors to Consider when Editing Non-Fiction Content

Editing is an integral part of the writing process. It helps writers ensure their content is clear and accurate while also improving the readability of their work. Non-fiction editing, in particular, requires writers to pay extra attention to detail. After all, non-fiction content needs to be factually correct, so editors must take extra care to ensure accuracy and clarity.

Writer editing content

But what exactly should editors look for when editing non-fiction content? Here are seven essential factors to consider.

Logic and Flow

Non-fiction content should be logically organized to allow readers to understand the author’s point of view easily. Editors need to make sure that the argument presented is clear and logical, with each point building on the previous one in a cohesive manner.…

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eCommerce SEO Considerations for Business Owners

The world is moving towards eCommerce as more and more people are turning to online shopping for convenience and a wider range of options. This trend has accelerated in the recent years, as physical stores were closed and people turned to online platforms for their shopping needs.

Ecommerce store

Online sales have been growing rapidly and are expected to continue to grow in the future. Additionally, advancements in technology, such as mobile commerce and social media shopping, are making it even easier for consumers to shop online.

The Need for Quality Content

A lot of eCommerce websites mean a lot of quality content.…

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7 YouTube Stats That Matter to Marketers in 2023

YouTube is a dominant leader in the world of streaming services. While YouTube Red, the platform’s exclusive and paid streaming service may not be as popular as say Netflix or Prime Video, the original website is still one of the most visited websites ever. This is partly because of the seemingly unlimited content that’s so easily available on YouTube.

Watching YouTube videos

photo credit: Pixabay

Every growing second, YouTube gets hundreds of uploads and these uploaded videos are watched by millions and millions of people just on average. This makes YouTube the best platform for video content creators to upload their well-tailored videos and get the attention they deserve.…

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How to Make Money from Free Online Popups: 2023 Guide

Creating a website design, purchasing a domain and hosting, as well as content making are usually costly processes. You may waste your time if you develop a website using a free website builder, but you just need to choose the proper one to avoid it.

Website pop-up

Fortunately, there are a lot of excellent solutions available now, many of which are free or provide a free trial. Thus, if you have time, you can test out some of the top website builders. Earnings from the website allow you not only to cover the expenses but also earn extra money, which over time may become your primary source of income.…

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How To Increase Brand Awareness With Custom Notebooks

If you’re searching for an exciting and distinctive promotional item for your company, you’re not alone. Businesses around the world turn to promotional items (usually containing custom logos and designs) every year for their marketing needs. And it’s a big business, worth over $17 billion. So, jumping on the promotional item train makes sense.

Custom notebooks

To give it your own personal touch, why not offer notebooks and journals instead of the usual stuff (like drinkware and pens)? An inexpensive, pragmatic gift, notebooks make a superb vessel for promoting your brand.

Here’s a short guide on how to increase your brand awareness using custom notebooks today.…

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Read This Blog To Know Why Digital Marketing Is So Important

Digital marketing is the use of digital media to reach the target audience. It involves creating and delivering relevant content that will convince the audience to take action, such as making a purchase or signing up for an email list.

Digital marketers planning for a campaign

photo credit: Helena Lopes / Pexels

This has become one of the most effective ways to reach customers and influence their behavior without spending too much money on traditional advertising. This blog explains everything you need to know about Digital marketing services.

What Is Digital Marketing Important?

Digital marketing is a form of marketing that uses digital channels such as websites, social media, and mobile devices to promote products or services.…

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How Much Do Real Estate Companies Spend on SEO?

While the idea of improving your SEO is a great one, it’s something that most business owners haven’t done. Why? They are scared of the potential costs. That doesn’t have to be the case though. SEO is fairly easy to do, and the potential benefits are huge. If you are a real estate business owner, you want to increase your exposure, which means increased traffic to your website. There are many ways to do this, and SEO is one of the most efficient.

SEO analytics

If you know that doing SEO would increase your exposure and the benefits are good for your business, what would stop you from making the changes?…

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7 Ways To Boost Your Brand on TIKTOK For Free

Over the past few years, TikTok has become one of the most popular apps worldwide. It has given us a whole new perspective on social media platforms. It has become so popular that it is easily recognized by advertising agencies all around the world. The goal of any brand or business is to gain more likes and increase their engagement. TikTok is the ideal place for all of these goals.

Using TikTok for brand marketing

photo credit: Ivan Samkov / Pexels

TikTok’s algorithm prioritizes quality content production over everything else. This means that anything can easily go viral and be seen by millions of people.…

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Two-Way SMS Messaging: A Beginner’s Guide

Have you ever sent a text to a business and received a response within minutes or are you planning to set one up for your business?

Two-way SMS

Try two-way SMS messaging. With Two-way SMS, your customers can send and receive SMS from you through a dedicated number via a web-based messaging platform.

What is Two-way SMS messaging?

Two-way SMS is done using shortcodes or virtual mobile numbers to reach a large number of customers effectively. It turns the most convenient medium for messaging into a channel for conversations and expands the functionality of text messaging by giving your business a platform for two-way communication with your customers.…

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Finding a Lean Marketing Strategy That Works in Tough Times

Everywhere you look these days, it seems marketing budgets are being slashed and teams are finding themselves having to do more with less.

Lean marketing strategy

Meta losing two thirds of its value is a microcosm of a larger problem: paid advertising is facing issues on many fronts, with Twitter and Meta in a mess, and Apple’s change to their privacy policy leaving vendors disappointed with results from paid online ads. With the ever-present “recession” looming (even if it is the by-product of someone sneezing and everyone panicking) companies are becoming twitchy. Marketing strategies, more than ever, need to be delivering for a lower cost.…

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