YouTube is one of the oldest platforms out there that took off in 2005 and has since continuously risen in popularity. Current estimates for active users on Youtube are around 2.6 billion, making it a great platform for creators and brands alike to portray themselves to viewers.
The way YouTube works is that it provides a platform for individuals with accounts to upload, subscribe, comment, like, share, and generally interact with videos uploaded by creators or anyone with an account. The website can also be used without an account, but it restricts you to only being able to watch videos.
The main element of YouTube that makes it run the way it does is its algorithm, which tends to start showing favoritism toward certain topics that gain traction, meaning competition is high within the platform.…
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