POST CATEGORY : Marketing

How to Grow Your Brand with Pay Per Click Ads

Today’s market is an extremely competitive place that requires constant change and evolution to keep up the pace. The advent of Digital Marketing turned the tables of advertisement and became the de facto media to make your brand reach new potential customers.

pay-per-click advertising

There are several digital advertising options you can study and implement on your brand, but one of the most sought and successful types of ads are the Pay Per Click (PPC) ads.

In this article, you’ll find a quick rundown of what PPC ads are and what are the advantages of using them.

What is a Pay Per Click Ad?

…Continue reading →

Top 10 Ways To Expand Your Customer Base

Customers are the lifeblood of any business and without customers, a business won’t survive very long. Unfortunately, you can’t rely on existing customers to remain loyal. Because of this, it’s important to have strategies in place to find new customers, so you can replace the ones who don’t place repeat orders and continue to expand your customer case.

Small shop customer base

There are lots of tools you can use. For example, Nuwber.com lets you search by name and address, so see who’s living in the same street as existing customers and find their contact details. Or perform a more general search and harvest names and telephone numbers.…

Continue reading →

9 Ways to Increase Instagram Followers, Likes and Fans

Standing out on Instagram can be pretty difficult. With over a billion users each month, it takes real strategy to get noticed. It can feel overwhelming if you’re not sure how to navigate the platform to find and engage followers. Keeping those users around also takes know-how.

Instagram strategy for increasing followers and interactions

Fortunately, there are some hands-on ways to increase Instagram followers, likes and fans. These tips have real impact on engagement. Keep reading to learn more.

1. Create a Professional Looking Profile

Instagram users decide fairly quickly whether they want to follow a profile simply by taking a quick scroll through the feed and browsing at the photos.…

Continue reading →

Why is Retargeting Worth a Try (Infographic)

Retargeting requires some practice and knowledge to get positive results. It is well worth the effort, though. The fact that only 2% of website visitors purchase on their first visit to a website should be reason enough to consider the many options of a retargeting campaign. Through cookies, you can bring your ads to visitors anywhere online, encouraging them to return to your website.

Retargeting tips

The following are crucial facts on the effectiveness of retargeting:

  • Increases engagement by 400%
  • Boosts sales by 50% by combining retargeting with another marketing channel
  • Retargeted ads’ click-through-rate is 0.7%, while display ads’ click-through-rate is 0.07%.
…Continue reading →

5 Common Email Marketing Mistakes And How To Prevent Them

Despite the unprecedented influence of social media, the classic email remains a top marketing choice for business owners.

However, many mistakes are made regularly that hurt prospects to increase sales and gain conversions. Even the most seasoned experts can slip up.

Email marketing campaign

Here are 5 of the top mistakes made in email marketing and tips on how to avoid them:

1. Not Welcoming Subscribers

You know that feeling when you receive the email update in your inbox, “New Subscriber.” You did it! Another follower is eager to learn more about your business or product.

But wait, you didn’t welcome them to your growing community or give them more information about your company…

If you are not sending a welcome email to new subscribers, you have already lost them.…

Continue reading →

How to Scale and Predict Results in Influencer Marketing

With 11x ROI than other marketing methods, influencer marketing is delivering exceptional results due to highly engaged audiences. Because of this, many brands and marketing agencies are looking forward to ramping up their influencer marketing efforts exponentially.

Influencer marketing results

But scaling influencer marketing efforts can be a real pain, especially when you are dealing with an army of micro-influencers.

Business Insider Intelligence estimates that by 2022, influencer marketing ad spend will reach $15 billion. This projection will push marketing agencies to closely monitor the performance of their influencer marketing campaigns in a bid to ascertain if the money spent was worth the effort.…

Continue reading →

3 Major Benefits of SEO for Your eCommerce Business

The number of businesses implementing eCommerce sites and selling their products in the digital space is rapidly growing. If you’re thinking about joining the bandwagon, start off the right foot by implementing SEO best practices.

SEO for eCommerce

The purpose of Search Engine Optimization is to improve your rankings in search engines and drive more organic traffic. In other words, when you appear on Google’s page one, people will come to your website and, very likely, make a purchase.

SEO stats show that search is the primary traffic source for shopping websites:

  • Search engines drive ten times more traffic to shopping sites than social media.
…Continue reading →

5 Reasons Your Business Needs Marketing

You just spent years developing the perfect product. You just opened your business online and as a brick and mortar establishment, but you can’t get any customers to come your way. You need marketing.

Attractive marketing

Don’t get caught up in the misconception that marketing and advertising are one and the same. Marketing has a much broader spectrum. Proper marketing can drive your business forward over a much longer period of time.

If you’re still not sure why marketing is so pertinent to your business, take a moment to stop. Read through this brief overview, featuring a few reasons why your business needs good marketing.…

Continue reading →

3 Marketing Ideas To Use During The Holidays

With the holidays coming up quickly, it’s time to start thinking about how you can cater some of your marketing strategies to take advantage of this shopping season. As people are getting ready to spend their money on their loved ones, it’s wise to do everything in your power to ensure you can get a slice of that pie, too.

Holiday marketing

To help make doing this a little easier on your business, here are three marketing ideas to use during the holidays to help bring in more money to your business.

Promote A Holiday Giveaway On Social Media

The holidays are a great time to embrace the gift of giving and offer your customers and followers the chance to win some kind of giveaway.…

Continue reading →

5 Visual Strategies To Boost Your Sales This Season

The quickly changing seasonal landscape between October 31st and January 1st may leave you feeling like you’re on a roller coaster ride. You’ve barely got into Halloween mode before it’s time to switch it out for Thanksgiving, and then there’s Black Friday ads, Cyber Monday marketing ideas, Christmas posters and Boxing Day ads. Can you keep up with the ever changing lineup of celebrations, and does it matter?

Seasonal marketing planning

The easy way out is to give up on seasonal marketing and keep up your plain vanilla marketing. The benefit of that is much less work—you don’t have to revamp your website content and marketing plan every week, and you can continue using the same advertising that worked all summer.…

Continue reading →