POST CATEGORY : Marketing

How to Make a Flawless Testimonial Video That Helps You Sell

The times where companies monopolized the discourse around their products and services already gave way to a new era.

Thanks to social media and user-generated content, we’re living in a time where what customers say about your company or products is more important than what you say about yourself. Which is precisely what makes testimonial videos so great.

Recording video testimonial

Don’t get me wrong, there will always be a place in marketing for pieces like animated explainer videos and traditional ads. That said, testimonials leverage people’s love for video content by putting your happy customers in the spotlight. Since most potential consumers are more inclined to trust a peer, few things work better as a piece of advertisement for your business than a satisfied client singing your praises!…

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3 Mistakes to Avoid When Getting Corporate Headshots

Getting corporate headshots are important for marketing yourself or a small business. For an individual, your LinkedIn or other online profile gets many more views with a headshot. For management teams on the company website, headshots are an essential first impression with potential customers.

Headshot photography

So, if you’re in the market for getting headshots there are at least three considerations to avoid getting a bad one.

Don’t Use a Selfie

First, never use a selfie. At least one recent survey demonstrates why using a selfie for a corporate headshot should be avoided. The results found that 88 percent of hiring managers find a selfie for online business profiles like LinkedIn to be “unprofessional.”…

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How To Become A Successful Instagram Influencer

If you want to become a successful Instagram influencer, you should know that it takes a lot of hard work. You need to know a little marketing knowledge and finesse if you want to create a huge Instagram following. There are many reasons why people visit Instagram.

Angelina Danilova Instagram influencer

photo credit: @angelinadanilova

The most important reason is because they want to connect with their favorite brands and discover new trends. Although it’s a challenging fete, becoming an Instagram influencer is rewarding and very profitable. Here are top tips from autolikesig.com on how to become a successful Instagram influencer and creating a powerful personal brand.…

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What Your Digital Marketing Strategy Is Missing

The best digital marketing strategies take companies to new heights. Since consumers spend a lot of their time online, successful companies reach them through various online platforms. From social media updates to website optimization, digital marketing is essential to business success.

Business owner devising digital marketing strategy

As a business owner trying to grow your brand, you need to upgrade your digital marketing strategy if you want to achieve your goals. Continue reading to learn what your digital marketing strategy is missing.

The Right Metrics

Firstly, you need to use the right metrics for your digital marketing strategy. Some businesses assume that they are acquiring accurate marketing data.…

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Why Neil Patel Thinks Your Business Needs More Customer Reviews

Do your customers post reviews of your company’s product line and overall service experience? How often? Where are they publishing these reviews? Are they generally positive? What are you doing to proactively maximize the exposure that these reviews get? Do you have processes in place for asking more customers to review you and for following up on the feedback you receive?

Neil Patel on customer reviews

Marketing thought leader Neil Patel has a lot of valuable advice to share about a slew of tactics that can increase your business’s ability to get found, to close dales and to retain customers. But one of the topics that Patel is most passionate about is customer reviews.…

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How to Improve Your Blog Conversion Rate

There’s nothing more frustrating than seeing how good your blog posts are, how social media shares are on the rise, how traffic is growing steadily, but despite that, just a handful of people are taking action, subscribe to your email list or engage with your content.

How to improve blog conversion rate

Even though you’ve done a good amount of your job correctly, maybe you did not apply a few ways successfully to improve a blog’s conversion rate, and today we’ll show you how can you do that.

1. Include CTAs

If you want your audience to take the required action, you can’t expect it to happen without actually asking it.…

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Customer 360: No-Nonsense Shortcut to a Successful Account Based Marketing

The newest feats of Salesforce comes in the form of Customer 360.

Structuring and streamlining data files, emails, logs, transactions and whatnot, Salesforce Customer 360 presents the ultimate shortcut to nurture every lead in the best way possible.

Salesforce Customer 360 overview

And if you have not been paying attention, here is how this brand new cross-cloud technology can help you in closing deals left and right.

What is Salesforce Customer 360?

Customer 360 takes the unmatched customer relationship management platform Salesforce to another level with its ability to seamlessly connect with Salesforce applications and achieve a cross-platform unified experience for customers.

This technology holds the ability for enterprises to operate beyond the currently prevailing departmental approach of CRM.…

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Your Site’s Domain Authority Has Dropped – Here’s Why You Shouldn’t Freak Out

Moz has changed its algorithm for calculating DA, causing many site scores to decrease. Here are three ways to maintain your site’s rank now that the dust has settled.

Declining Domain Authority (DA)

The Moz-developed domain authority, or DA, is a metric that many companies use to verify their SEO effectiveness. A recent algorithm update, however, left those who view it as gospel reassessing their strategies.

The update saw many sites’ scores take an appreciable dip, prompting domain owners to worry about both their page ranks and DA’s ongoing reliability. When Moz studied 1,000 randomly selected domains, it found that those sites’ scores went down by an average of about 6%.…

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Top 4 Reasons to Attend Social Media Marketing Conferences

Social media marketing and management are constantly changing. Social media managers need to embrace new trends to stay successful and promote their brands. You can keep track of a lot of new information by keeping track of the latest news, but you can learn more by attending a social media marketing conference.

Social media conference

Digital marketing is more important than ever, and a conference can help you keep up with the latest advances and increase sales for your company. Here are some excellent reasons to attend social media marketing conferences.

1. Getting Great Inspiration

A social media marketing conference like Social Media Strategies Summit is an ideal place to get inspiration for your next campaign.…

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Print Marketing is Still Highly Valuable for Your Small Business

Some small business owners believe that digital marketing beats print marketing in the modern era. However, 56 percent of customers believe that print marketing is more trustworthy than other avenues of marketing according to Alliance Business Services. The irony here is that in many instances your small business, product or service will only stand out if you use traditional print marketing tactics.

Print marketing is still valuable

Why print marketing is still valuable

Print marketing is still relevant in 2019 because of its tangibility. You don’t have to use a gadget to access print media, and it has a sense of permanence to it. That sense of permanence that a postage stamp collector would feel with his or her collection.…

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