The 2009 business world is competitive, and consumer expectations are high. As costs rise and marketing budgets shrink, small businesses are looking for ways to improve their ROI with every dollar spent.
While many businesses have realized search engine marketing is a smart way to grow a business, some launch a website, start-up a PPC campaign, or invest in professional SEO, and neglect to spend time optimizing their efforts, leading to low conversion rates to less than stellar search engine rankings.
The good news? A variety of tools are available to help you boost your online marketing results. Here is a breakdown of five of the best to help you get started.…Continue reading