Let’s Talk Multidisciplinary Marketing

Gone are the days when marketing was quick and simple, or in other words: one-dimensional. Back then, you could successfully market your goods or brands with a simple formula, which usually targeted teenagers. Thanks to the high demand of online shopping, and the sudden rise of AdSense or Affiliate marketing by websites, being able to create a successful marketing plan and making it a successful marketing tool is now long gone.

Multidisciplinary marketing strategy

Don’t get me wrong, you can still make use of the old ADDA system, but the likelihood of you being able to make your company or product stand out as much as possible is very slim.…

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Marketing Coaching for Your Business: A 4 Phase Process

Coaching is smart because a professional that has marketing experience can help you grow your business.

Marketing coaching

Marketing is the backbone of a business. If you don’t properly market your business, you won’t make sales and your business will become another failed business statistic (96% of businesses fail within 10 years). Marketing coaching is a fun and exciting way to learn how to promote your business and drive profit.

Coaching is smart because a professional that has marketing experience can help you grow your business.

And there is a four-phase process that most coaches follow to help tailor their service to your business and help you grow:

1.

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Lessons Learned from Brand Marketing in Canada

Whether you are an entrepreneur or the CEO of a Fortune 500 company, every person interested in running a successful business knows that brand marketing is one of the most important aspects of getting your product into a successful market.

Brand marketing

When shopping at your local grocery store and are faced with a choice between either a well-recognized brand of spaghetti sauce or an obscure name that no one’s ever heard of, the vast majority of customers will go for the recognizable brand name product, even if it´s a little bit more expensive.

Not just in Canada but globally, Google has been the most recognizable brand in the country since 2013, and for good reason.…

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5 Questions You Need to Ask Before Ghostwriting for a Client

Ghostwriting is a reliable, steady way to increase your income, while improving your skills as a writer and a journalist. By creating content for a client who lacks the time or the skill to do so themselves, you’re responsible for an in-depth understanding of their speaking tone, thorough interviews, and of course the production of the final piece of work.

Ghostwriting

To add to the intensity and seriousness of ghostwriting, the root word “ghost” directly implies that you must complete the job while remaining out of sight and that whoever you are creating content for gets to use their own byline.

To do the job properly, you have to ask questions—many questions.…

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Traditional Marketing Techniques are Still Effective Today

Figuring out where to spend the money to boost sales is never easy. With millennials using their electronic devices to find anything from tonight’s dinner to a brand new car, many business owners are now wondering what the best approach to advertising is.

While social media does reach more people at once, the tried and trusted traditional methods still work. Here are some of them.

Cardboard displays in stores

Eye-catching displays have always caught the eye of a shopper in retail stores and supermarkets. Mainly because they pay careful attention to create a display that catches the eye from the moment you enter the aisle.…

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8 Digital Marketing Assets Every Successful CEO Utilizes

The most important parts of running a successful company is lead generation. The days of cold-calling and door-knocking for leads are over.

As a CEO, you value time, productivity, and making an impact. It’s crucial that you are using modern digital tools to give you the time you need and to make marketing an afterthought so you can focus on changing the world.

Digital marketing

Here are the 4 areas where people spend their time online and 8 tools to take advantage of their online attention.

Your Website is Your Business’s Home

Implement Inspectlet and Webflow for the Ultimate User Experience

When anyone wants to know anything about a particular business, the first place they go is their website.…

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Online Promotional Tactics Small Businesses Don’t Take Advantage Of

When it comes to online marketing, there are so many techniques small businesses can use to drive traffic and raise brand awareness. Some methods are more popular than others. Most small businesses tend to stick to certain well-known methods like buying Google ads, or using Instagram.

Online promotional strategy

Small businesses often launch digital marketing campaigns on a limited budget. Therefore, there’s little room to try new things and experiment. However, this line of thinking might be costing small businesses in certain ways.

There are plenty of online promotional methods that don’t cost a lot that small businesses don’t actually take advantage of. Here is a list to reconsider your current strategy:

Promoting Content on Aggregator Sites

John R.

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Why Your Business Must Go For Direct Outreach

There are a couple of reasons why businesses are moving away from direct outreach towards more passive, yet highly effective, inbound marketing strategies. Firstly, direct outreach is invasive – you could be reaching out to a prospect while they are busy. You are not only likely to get an unfavorable response in this scenario, but are also likely to come across as a spammer. Secondly, direct outreach is bound by a number of FTC regulations and laws like CAN-SPAM and a tiny slip up could mean fines worth thousands of dollars.

Direct mails

But direct outreach works. There are a number of statistics online that claim that cold calling is dead.…

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5 Ways to Automate Your Business Marketing

You probably already about the oncoming robot revolution. Within a few decades, the global economy could be transformed by a swathe of new robots that take away millions of jobs and infuse the world with unimaginable efficiency.

Marketing automation

What you don’t know about this robot revolution is that in a subtle way robots are already here and they’re changing business right now. The most obvious use of automation and artificial intelligence is in business marketing. If you’ve ever read about online marketing or watched SEO: The Movie, you already know that this is a numbers game where efficiency and consistency are highly valued.…

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Summer is Prime Time to Make a Splash with Marketing

All signs point to it.

Within the last few weeks, you may have uncovered your grill for the first time in eight or nine months and fired up some New York strips. A little corn on the cob, freshly-sliced watermelon and homemade cherry cobbler rounded out your family’s all-American picnic.

Summer marketing

School’s out, so your house is bustling with kids (your own, plus their friends). They’re eager to spend the next few months riding bikes around the neighborhood and chasing lightening bugs in the backyard at night. Day after day, they’ve begged and pleaded to head to the pool – after all, it’s hot outside.…

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