POST CATEGORY : Marketing

9 SEO Strategies for Ecommerce Marketers

The relevance of SEO to businesses is a topic of constant debate but statistics show that 30 percent of traffic comes from organic searches. 30% is a significant amount and should not be taken for granted by business owners, no matter how big or small.

SEO strategy

Understanding SEO better will show how important it is. It should be part of any ecommerce business’ marketing strategy. SEO should be given importance because:

  1. It is an investment with high ROI
  2. It impacts how buyers research products, and how they mature through the sales cycle
  3. It multiplies the impact of other marketing efforts
  4. It builds trust and credibility among customers
  5. It allows a brand to stay ubiquitous
  6. It provides opportunities to compound traffic while improving overall SEO profile

It is sad that some people cannot see it but SEO is really important.…

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Feature: NJ SEO’s Matt Anton on Keeping Up with SEO Trends

SEO or “Search Engine Optimization” has never been so difficult a puzzle to figure out as it is today. There are so many ranking factors to take into consideration (it’s said to be 200, but Moz debunked it.) If the figure itself isn’t overwhelming, try this: None of those factors are publicly announced, for some obvious reasons.

SEO trends

The ranking based on the importance of those factors are largely unknown – only a few experts attempt to decipher the ranking factors by observing the available analytics data and the impact on SEO tweaks made. Those are some of the things that make SEO challenging today more than ever before.…

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SEO School: Things About Quality Backlinks Every Business Owner Needs to Know

If you want to make sure your target audience finds your website online, it’s important that they can find you in the search engines.

Many people will immediately go to Google or another search engine these days to begin their research and find what they are looking for—and you want them to find your website.

SEO

The way to do this is through good search engine optimization (SEO). This is one of the most important online marketing strategies, and it focuses on making your website more visible in the search engines.…

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5 Advantages of Traditional Marketing Over Digital Marketing

One of the major goals of every business is, of course, to grow and maintain a strong and loyal client base. A key factor in achieving this is to promote the products and services of the business through advertising. This can be done through newer digital marketing strategies that utilize social media, among others, as well as through established and more traditional marketing methods.

Print magazine ads

But while digital marketing can possibly reach more people quicker, there are still some advantages of employing more traditional marketing methods.

1. Easy to reach local audience

When your target group of customers are the local consumers, then a radio ad is definitely one of the most useful marketing method to employ.…

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Why You Should Consider Using AI in Your Marketing Strategy

Are you struggling to communicate with your customers at all times? Fortunately, artificial intelligence (AI) can help you to improve your marketing strategy. In fact, it is estimated that the AI market will have a $5.05 billion revenue by 2020, and is a factor that will dominate the marketing industry in 2017. So now is the perfect time to incorporate AI into your own strategy.

So what is AI?

The first thing to do is understand what exactly AI is. It sounds like some form of futuristic technology, but it is in fact not a new concept. In fact, the term was coined by Stanford researcher John McCarthy in 1956.…

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The Dos and Don’ts of Business Directories & SEO

You’ve heard it before – listing your small business or professional profile in online business directories is great for SEO. And, it’s true. It doesn’t matter if you’re an entrepreneur like Alex Perdikis or a small-business owner looking for investors or building a web presence, online directories offer some the best SEO bang for the buck.

Online directory

The kicker is that botching the job can do more harm than good. Here are the Dos and Don’ts of business directories and how you can effectively use them to boost your SEO.

Do: Make Sure It’s Right

Business directories are different – some provide ready-made listings and others count on submissions.…

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PPC Growth Hacks That Will Improve The ROI For Small Businesses

Your business would love to generate a positive ROI, as it is the goal of any business whether build online or offline. Perhaps, PPC is a great platform to showcase your business and products/services to your interested customers in the digital market.

PPC ROI

Many times business owners struggle to find the right and effective advertising strategies that work to deliver profitable online marketing ROI.

Small businesses who are trying to establish an effective online presence should better have a look at PPC. As PPC is one of the quickest and fastest ways to target potential customers and improve the return on online marketing investments.…

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Chat Bots 101: Background and Key Issues to Consider Before Incorporating Them Into Your SMB eCommerce Strategy

Thanks to artificial intelligence, chat bots essentially have all the answers. Just ask one for a recommendation on a customer service tool that would allow your business to easily and cost-effectively improve the customer experience by providing instant, automated and personalized interaction at every touchpoint, and it would probably tell you to invest in a chat bot.

Chat bot

Not only would that chat bot be perfectly accurate and helpful in doing so, but it would also make the recommendation without a hint of the annoying false modesty to which humans are so prone. Just one of the ways these tools are, perhaps, our better.…

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4 Simple SEO Tips for Physical Businesses

There are thousands of online businesses that require certain marketing tactics to bring them customers and attention. However, if you’re a business that deals only with physical customers – such as a law firm, dental office, real estate agency, or medical clinic – it’s important to use tactics that work on a local level.

Physical store SEO

You should be employing certain local SEO tactics that appeal to those in your area. Marketing to the online masses will be a waste of time and money since only a fraction of those who see your ads will be near your business. If you’re looking to target the right customers and increase business, here are some local SEO strategies you have to try.…

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Evergreen Content Marketing Strategies That Still Work in 2017

A lot of posts online define evergreen content marketing, but they don’t really offer any real strategies to use. Evergreen marketing at its core simply means using strategies that won’t go stale quickly.

Evergreen content marketing strategies 2017

This excludes pretty much all forms of popular marketing methods such as email blasts, social media posts, trending topics, news, PPC, and promotions/sales gimmicks where prices/products can change or an influencer may lose their relevance with the market (ie., “You Can Get This Right Now For Just $19.97!” or “Kanye West Says Our Vodka is the Best!”).

Evergreen, just like the type of tree, lasts through the ages.…

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