How to Get Paid What You’re Worth

getting paid what your services are worthFew moments are as energizing in your business as sitting across from a potential client in a meeting that is going well. Your presentation came across smoothly, the client is engaged, they’re ready to buy”¦the only thing left is the price.

You quickly calculate a reasonable price in your head. You know that your competition couldn’t come close to your level of quality – and still you keep your prices in par with theirs.

You tell your prospect your price”¦and the conversation chills. They tell you that they were expecting to pay half of that. What should you do?

Discuss your competition

If what you are offering is genuinely better than the competition, don’t be afraid to highlight your competitors’ weaknesses.…

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11 Steps To Give New Angle To Your Old Content

tips for engaging online readers

When you’re an online marketer, it becomes a necessity to keep adding new angles when it comes to engaging your readers with content. This keeps your readers happy and looking forward to more. You don’t have to reinvent the wheel – just a few imaginative twists and angles now and then are enough to keep the blood flowing.

1. Highlight Words And Phrases

When you want your readers to pay special attention to funny bits, informative bits and quotes, make sure you highlight them. If possible, use a different font for quotes – perhaps even a slightly larger font size. Try to present your top keywords in italics or in bold, to let your reader know that the content is relevant to their search.…

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Monetize And Measure Your Video Marketing With These Two Online Tools

Two Tools to Monetize And Measure Your Video Marketing

SMBs spend either time or money on their website videos. Both are valuable for the owner of an SMB which is why you need to get the most out of your videos. Saying a URL or telling someone to visit your site isn’t enough, you cannot accurately measure this and see what your ROI is. You also don’t get to see your reach or where the traffic comes from.

Here are two tools (with free versions) that will help you see the real return from your video and video marketing efforts:

Viewbix lets you add clickable buttons and calls to action to your website videos.…

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Text Marketing – How To Make It Work For You

Social media marketing is one of the most important and current marketing techniques small businesses and entrepreneurs can employ. Just when small-business owners become accustomed to one type of social media marketing it seems another one crops up.

Although text marketing isn’t brand new, it is an area of social media marketing many have not ventured into. This convenient form of reaching potential customers can help even the busiest entrepreneurs expand and grow their businesses.

Similar to other forms of social media marketing, you must know how to effectively use text marketing and which rules of etiquette to abide by.

  • The History.
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How To Use Google Adwords Remarketing To Improve Your PPC Campaigns

Google AdWords is a great way to rank high on Google search result pages, and now it is supercharged with the power to remarket. The AdWords system works by recognizing keywords typed by users and matching those words to serve up relevant pay-per-click (PPC) advertising.

Google remarketing places a bit of code on your site that follows all sorts of user behaviors on your site and elsewhere. The code allows Google to serve up laser-targeted, super-relevant PPC ads aimed at re-engaging users and pushing conversion rates higher than ever.

Use Google Adwords Remarketing To Improve PPC Campaigns

In a nutshell, remarketing is based on tracking the content that users have visited before and delivering PPC advertising that makes reference to the users’ previous actions.…

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How to Maintain a Professional and Effective Business Blog

An online marketing tip that professionals will receive time and time again is that it is important to have a company blog. But aren’t blogs just something that teens use to muse about their gossip and favorite TV shows? Not anymore.

Blogs can be a great way for companies to share information, connect with customers, and increase traffic to their website. However, this can only happen if the blog is created and maintained correctly.

tips for maintaining a professional business blog

To get readers to take your company blog seriously, it is important that the blog does not look like a boring default WordPress blog. You can instantly add flare and originality to the appearance and functionality of the blog simply by browsing through different themes and choose one that best suits your company’s overall tone and purpose.…

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Feed Your Fans By Hiring The Right Photographer For Your Next Corporate Event

When you’re planning a big corporate event, you might skip over a step that can make the difference between a good event and a great one – a professional photographer. Sure, employees can and will bring their own point-and-shoot cameras or rely on their trusty smartphones, but it’s nice to have professional photographs to remember special events and to make sure that employees don’t have to miss the fun to stop and take some photos.

Hiring The Right Photographer For Corporate Events

Whether you just want to have some photos for your employers, or if you want to capture images to use in professional marketing materials, a professional photographer can go a long way.…

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The Entrepreneur’s Guide To Writing Faster Articles For SEO

We all know the importance of writing quality articles for your website. Without great content, search engines can’t find you and visitors won’t stay on your website. If you write a bad article, people will leave. If you don’t write an article at all, you’ll never have the chance of being found.

There is a success formula I use every time that helps me generate traffic to my website through the art of writing articles. It’s not the conventional ways of generating traffic such as video marketing, search engine optimization and pay per click advertising. It’s the simple act of writing articles faster.…

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Marketing Like A Kung Fu Master

When 18 year old Bruce Lee arrived in America in 1959 he had several things working against him. He only had $100 in his pocket, barely spoke the language, and had no employment prospects. However, he did have an insatiable desire to bring his love of the martial arts to all Americans.

Determined to introduce Americans to his style of martial arts, Lee didn’t allow the lack of a marketing budget deter him getting his message out. In fact you may consider Bruce Lee a marketing pioneer in that he mastered the art of free demonstrations long before infomercials gained popularity!…

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3 Must-Watch TED Talks For Small Business Success

TED Talks are taking the business world by storm. Short for Technology, Entertainment, and Design, TED itself is an annual conference that brings together leaders from these three industries to share their expertise with the crowd.

Past events have featured speaking appearances by top executives from companies such as Amazon, Google, and Microsoft. Al Gore, Bill Clinton, and J.J. Abrams have also spoke at these conferences.

3 Must-Watch TED Talks For Small Business Success

So what can you take from a TED Talk? Plenty. Here are three success lessons small businesses can learn:

1. A Social Media Presence is More Than a Profile

Several of the more recent TED Talks have been focused on social media – surprise surprise.…

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