Local businesses tend to understand the inherent importance of metrics, but when it comes to social media platforms, it can be confusing to figure out what’s most important. Perhaps part of the difficulty with social media platforms is they provide so much information to businesses it can be hard to determine what to focus on.
Unfortunately, a common response when overwhelmed is to become indecisive and not take action. Therefore, in this post, I’m going to share specifically what metrics you should pay the most attention to and why.
Your Facebook reach. You can see the impact each of your Facebook posts has had with this metric.…Continue reading