POST CATEGORY : Marketing

The Advantages of Outsourcing Your Content Writing

Whether or not to outsource certain business functions has always been a topic of discussion amongst business owners. The pros and cons are weighed back and forth, often with no concrete decision for or against it. The key advantage of outsourcing is the ability to remain professional even in areas not directly related to your industry. Content creation, for example, is key to every business, but it is not necessarily relevant to the business’s core functions.

Outsourcing your content creation

The choice to outsource services such as content creation lie in the need to always remain a step ahead and a level above your competitors.…

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Why Every Business Needs to Hire Content Writers

It is not always rosy for businesses that want to edge competition. Well, one of the reasons why this is the case is that while there are many marketing strategies that can be executed, customers nowadays deploy changing attitudes with respect to from places where they get access to quality information about products and services. Business owners must take note that such information is properly packaged to address needs and concerns of buyers.

Content writer

The question is, how do businesses that serve clients well do it differently?

Agreeably, it is fact that today most online businesses own a website. But what makes customers coming for more is the sort of content you publish, be it images or text.…

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4 Powerful Ways to Market Your Business

The main objective for any small business owner is to sell as many products and services as they can. Though there are a lot of layers to successfully making sales, the largest component of that is marketing. By effectively positioning your business in front of your target audience as a solution to a common problem, you increase the likelihood of turning them into sales.

Marketing strategy

As marketing is constantly changing, it is necessary for a business owner to first establish and then continually update or improve their marketing plan. This plan should essentially outline that various methods you’ll use to reach your target audience.…

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How to Identify Detractors using an NPS Tool

Detractors have a negative impact on your reputation by leaving negative reviews on the web. They tend to spread negative word-of-mouth making sure their bad experience is heard by as many people as they know.

Detractor writing bad review

At some point everyone of us have been a Detractor. Have you ever been loyal to a brand and then suddenly stopped purchasing from them because your experiences had become disappointing?

Detractor is defined as a person unhappy with a company, a product or service. He finds fault with everything your business does. In other words, he is a critic.

In NPS framework, Detractor is a respondent who answers from 0 to 6 on the NPS scale.These…

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DIY Projects for Your Business

Whatever your business is, the more you individualize, customize, and personalize your output, the more competitive you’ll be in an industry that is otherwise mostly homogenous. Though some aspects of a business are better taken care of by consultants, contractors, and outside professionals, there are many DIY projects that you can accomplish just fine.

DIY business projects

You can potentially create your own physical signage, make your own website, do your own social media advertising, and even decorate with your own artwork. The more DIY projects you do, assuming you do them well, the more identifiable your brand will be, and that should translate to a better bottom line financially.…

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How to Throw a Perfect Open House

If you’re new in real estate investing, you might just find out that posting the listing is only half the battle—now you need to actually rent it out.

Open house

Open houses are a great way to showcase the property and get exposure, but all too frequently they’re poorly executed. Your guests will leave with a bad impression, leaving your property sitting on the market.

Use this guide to throw the perfect open house and make your rental the one they’ll remember.

Advertise Thoroughly

It doesn’t matter how prepared and beautiful your home is if no one comes to see it. Putting up signs around the neighborhood can direct people to the property who heard about the open house event.…

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4 Tips for Boosting Your Beauty Blog

Creating a beauty blog can be something fun as a form of self-expression. Not only can you use it as a creative outlet offering beauty advice, but you can even make money off of it if you go about it the right way.

Beauty blogger

In order to make it a profitable creation, you will need an audience. An audience can be achieved by properly boosting your blog and attracting the masses. When it comes to being able to do this it can seem daunting since there is so much competition out there.

However, if you play your cards right, you can bring in an audience by boosting your blog in the following ways.…

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5 Signs That It’s Time to Hire a Marketing Professional

As a business becomes more established, it’s not unusual for it to acquire new staff as time goes on. The positions offered normally revolve around sales and customer service, and these employees will be carrying out an important role within the business. However, there are some instances where we may need to look at the bigger picture when it comes to the business, especially in relation to marketing.

Hiring marketing professionals

In the early days, it’s not unusual for the business owner to carry out their own marketing, but as the business grows this can be difficult. If you’re currently on the fence as to whether you should enlist the services of a marketing company, then it may be worthwhile considering the following.…

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Want to Flourish Your Business? Try the 4 Splendid Couponing Strategies!

Whether your business revolves around fashion industry, craft, and arts or any other sector, coupons should be one of the major ways to build a loyal customer base. Well, if you haven’t tried yet then just make a move soon!

Couponing strategies

Moreover, if you keep a keen eye on Marks And Spencer or any such top-notch brands then you can notice there is a continuous flow of deals, coupons, and offers from the same to which people get attracted usually. Yes! This is one of the eminent reasons behind the grand-success of such businesses.

Want to sky-rocket your sales like them? Then, here is a list of some of the most potent ways through which you can offer coupons frequently to your customers and entice them to buy whatever you are offering again and again.…

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6 Branding Tips for 2018

The only way to truly be competitive in the modern marketplace is to continually adapt to the new demands and challenges consumers are placing on you and your competition. While it’s easy to be complacent, allowing your business to be contented with what it has currently is a recipe for complete doom and upheaval in the future – the not so distant future!

Branding 2018

Here’s 6 branding tips you should adapt and use leading into 2018 and beyond:

1. High end “real” video – likeable, shareable, emotive – must be at the forefront of branding

I’m not talking about product placement videos either.…

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