POST CATEGORY : Marketing

How Much Do Real Estate Companies Spend on SEO?

While the idea of improving your SEO is a great one, it’s something that most business owners haven’t done. Why? They are scared of the potential costs. That doesn’t have to be the case though. SEO is fairly easy to do, and the potential benefits are huge. If you are a real estate business owner, you want to increase your exposure, which means increased traffic to your website. There are many ways to do this, and SEO is one of the most efficient.

SEO analytics

If you know that doing SEO would increase your exposure and the benefits are good for your business, what would stop you from making the changes?…

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7 Ways To Boost Your Brand on TIKTOK For Free

Over the past few years, TikTok has become one of the most popular apps worldwide. It has given us a whole new perspective on social media platforms. It has become so popular that it is easily recognized by advertising agencies all around the world. The goal of any brand or business is to gain more likes and increase their engagement. TikTok is the ideal place for all of these goals.

Using TikTok for brand marketing

photo credit: Ivan Samkov / Pexels

TikTok’s algorithm prioritizes quality content production over everything else. This means that anything can easily go viral and be seen by millions of people.…

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Two-Way SMS Messaging: A Beginner’s Guide

Have you ever sent a text to a business and received a response within minutes or are you planning to set one up for your business?

Two-way SMS

Try two-way SMS messaging. With Two-way SMS, your customers can send and receive SMS from you through a dedicated number via a web-based messaging platform.

What is Two-way SMS messaging?

Two-way SMS is done using shortcodes or virtual mobile numbers to reach a large number of customers effectively. It turns the most convenient medium for messaging into a channel for conversations and expands the functionality of text messaging by giving your business a platform for two-way communication with your customers.…

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Finding a Lean Marketing Strategy That Works in Tough Times

Everywhere you look these days, it seems marketing budgets are being slashed and teams are finding themselves having to do more with less.

Lean marketing strategy

Meta losing two thirds of its value is a microcosm of a larger problem: paid advertising is facing issues on many fronts, with Twitter and Meta in a mess, and Apple’s change to their privacy policy leaving vendors disappointed with results from paid online ads. With the ever-present “recession” looming (even if it is the by-product of someone sneezing and everyone panicking) companies are becoming twitchy. Marketing strategies, more than ever, need to be delivering for a lower cost.…

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How Online Marketing Can Impact Your Organization

Sometimes there needs to be more clarity between search engine optimization and marketing. Although these online marketing techniques are quite different, they share many similarities.

Online marketing briefing

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Search engine optimization and online marketing are compared in numerous ways. Each online marketing requires severe strength areas for direction and usefulness. Web optimization practice requires essential information on web crawlers and how they work at their center. Similarly, search engine marketing requires a comprehension of internet marketing.

Both online marketing methods may appear as difficult subject matter, but they are relatively easy to understand. The complexity comes in the actual implementation of SEO and SEM programs.…

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Growing your Ecommerce Business With The Help of an Ecommerce Marketing Agency

The eCommerce industry is more competitive than ever due to the prevalence of technology. With the rise of smartphones, tablets, and other mobile devices, customers are now able to shop around for the best deals on products at any time of the day. As a result, eCommerce businesses must constantly stay a step or two ahead to remain in the competition.  Here is where eCommerce Marketing Agencies can greatly help.

Ecommerce marketing agency

photo credit: Alena Darmel / Pexels

What is an eCommerce Marketing agency?

An eCommerce marketing agency specializes in providing strategic and tactical digital marketing services to eCommerce businesses of all sizes.…

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5 Social Media Marketing Strategies For Businesses that Work Like a Charm

Social media marketing is becoming one of the most important tools for businesses to reach their audiences. Not only can social media increase brand awareness, but it also has the potential to help businesses grow, increase sales, and create a loyal customer base.

Social media marketing

photo credit: Eva Bronzini / Pexels

However, many businesses struggle to make the most of their social media presence. The reasons could be not implementing the strategies properly, not doing market research, and more.

This is where we can help. This article will discuss five effective social media marketing strategies to help businesses reach their goals and stand above the competition.…

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How Much Does Your Website Design Impact Search Engine Optimisation?

When it comes to improving website performance, there are several factors to keep in mind. Unfortunately, people tend to focus most of their attention on one or two factors they deem most important. In reality, there are several aspects of web design that impact search engine optimisation. In this article, we explore five elements of web design that directly impact SEO.

business web desgin

Mobile-Friendly

If you want your target audience to be able to find your website through search engines, it’s essential to make sure your site is designed in a way that will allow them to do so. One of the factors that can impact your site’s ranking in search engine results pages is whether or not it is mobile-friendly.…

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Maximizing Your Online Presence with High-Quality Video Production

In today’s digital world, having a strong online presence is crucial for individuals and businesses alike. One effective way to enhance your online presence is by incorporating video content. It allows you to communicate complex information in an easily digestible and visually appealing format, and it can help drive more traffic to your website and increase your visibility on search engines.

Video production

However, to truly maximize the impact of video on your online presence, it’s important to focus on producing high-quality content. This can be achieved by working with a professional video production company, which can help you develop a clear and compelling concept for your video and use the right equipment and techniques to bring it to life.…

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Growing a Personal Brand: Tips You Wouldn’t Want to Miss

In this age of widespread use of social media, influencing has become imperative to get attention from your customers. Even if you have a business, having a personal brand draws in more followers and creates a sense of trust among your followers. If you’re a social media influencer, you must pay special attention to building a personal brand. If you have a skill that you’d like to teach or sell, building a personal brand is imperative for you.

Personal branding

While building a personal brand is not easy, it’s not rocket science either. If you’re looking to build your brand and grow your business, you can check out the following tips.…

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