5 Tips for Designing a Killer Logo

It’s funny how important a seemingly simple little thing like a logo is. Your logo is the first thing people see. They form an instant impression when they see that graphic. Unless you’re in the business of laughter, you don’t want people to take one look at your logo and burst out laughing. You also don’t want them to raise their eyebrows and smirk.

Unfortunately, logo fails happen all too often. In fact, even large corporations that pay graphic artists big bucks find themselves in logo limbo sometimes. Remember the furor over the Gap logo change in 2010?…

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How Content Marketing Can Reach Targeted Customers

Despite continued reports of its death, content marketing is alive and well and remains one of the most effective ways to reach your target audience. Types and modes of delivery continue to evolve, spurred on by changes in the way consumers engage with brands, but the concept remains the same. Researching your audience, identifying an ideal market and delivering the content they want when they need it influences purchase decisions and builds brand loyalty.

Content strategy

To target your content to the consumers with the most interest in your products and services, consider these best practices as you plan your online marketing strategy.…

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SEO For Your Startup: Tips and Tricks

Search engine rankings, and the methods by which one achieves quality rankings, has always been an organic, ever-changing process rather than a simple and straightforward to-do list. From obvious, announced algorithm adjustments and overhauls to more subtle shifts, it can be pretty difficult as an entrepreneur to understand how to attain good rankings. Between keeping track of update names like Penguin and Panda alongside a laundry list of acronyms, it can sometimes give even seasoned SEOs a headache.

Startup SEO tips and tricks

This isn’t meant to scare you away: SEO can be hard, but like any other element of building a startup, is also very rewarding.…

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How to Get Influential Bloggers Blogging About Your Brand

According to a Nielson survey from just over a year ago, 83% of all online consumers polled from 60 countries say they trust recommendations from their peers over those made by brands themselves. This presents a challenge for brands who have or plan to rely mostly on costly paid advertising methods to spread the word about their brands.

Content media

This reality is doubly true for established offline brands seeking to improve their web presence. However, it’s really only a problem for those who aren’t willing to pivot and find other, more niched-down branding sources. Namely, the most influential of online peers: ie., Bloggers.…

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How To Get A Celebrity At Your Corporate Hospitality Event

Corporate events are great opportunities to impress clients, co-workers, and employees. And what is more impressive than introducing them to a celebrity?

Martin Johnson

photo credit: Wikipedia

Yes, celebrities may seem out of reach. Why would they need to slum it with Janet from Accounting at your work party? But the truth is, it might be easier than you think to get a celebrity at your corporate event. Here’s how to do it.

Find a celebrity corporate event or hospitality package

The most straightforward way to get a celebrity at your corporate event is to book a hospitality package that already guarantees a celebrity appearance.…

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10 Simple Tips to Improve Telemarketing Results

Telemarketing companies can make themselves more competitive to retain and recruit new business through a wide variety of strategies. After all, the best way to convince someone to use your services is to show them the result of past success with other clients. You’ll prove that you know how to help them generate more sales.

Telemarketing agent

However, cold calling is emotionally difficult for agents. Merely handing an agent a list of telephone numbers to call and some instructions on what type of results you expect is a recipe for failure. Chances are good that the agent will be nervous, and this uncertainty will be reflected in their voice.…

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9 Personalized Gift Ideas to Give Clients in 2017

Most of us have received a gift from our professional connections at some point in our careers.

When I look back, the very best gifts I’ve been given over the years have been those that come from the heart – when a customer or other contact has given me something that makes it obvious they took just a little extra time to make it special.

Wolf coffee mug

Heartfelt gifts such as a card with a special message, or a coffee mug or pen with my name, or favorite saying of written on them are always a treat when compared to generic gifts that just anyone can buy without putting much thought into them.…

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5 Online Tactics Small Businesses Must Use To Catch Up With The Big Players

If you run a small business it might feel like a struggle keeping up with the big players in your industry, but these days you have an advantage. It could take a large company months to implement something, whereas you could do it within hours. You have so much opportunities when you don’t have to ask anyone for permission. You’ll want to maximize your chances of success, so let’s look at some of the specific things you should be trying out.

Working on online marketing tactics

Write New Autoresponder Emails

A lot of big companies don’t want to take risks when they’re writing emails, which means they are potentially losing out on millions of dollars.…

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Targeted Facebook Ads: How They Work and How to Make Them Work for You

For small- to medium-size businesses (SMBs), targeted marketing is a powerful tool for better customer connections.

Targeted marketing

“Sending relevant marketing messages on topics that matter to your audience is a proven formula for success—and a fast track to a return on your marketing investment. We see that every day with our SMB clients,” says Bob Fabbio, CEO and co-founder of eRelevance Corp., a marketing automation service for SMBs.

You may be familiar with targeting and segmentation for email marketing, but it should be part of every campaign, across all channels, including social media advertising.

Targeted Facebook ads can help nurture contacts by displaying your marketing message directly on their Facebook Newsfeeds or other position on their Facebook pages using the custom audience feature.  …

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How Do You Stay Ahead Of The Game In The SEO World?

The world of is quite complex, and you must ensure you are ahead of the game in the new year. There are several different SEO techniques that you may appreciate, and you will find your business performing well when new customers find your site. Have a look at each tip on the list, and ensure you have attempted as many techniques as possible. This article explains how you may become a master of your own SEO using simple methods.

SEO

#1: Social Media

There is quite a lot of social media content online that you may enjoy, and creating social media content produces a new layer of media your customers will enjoy.…

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