6 Reasons You Should Be Using the Latest Marketing Tools

Do you use the latest marketing tools in your business? Investing in the proper tools can dramatically change the results you get from your marketing activities. However, some marketing systems are better than others, so it’s vital to choose the tools that are the most suitable for your requirements. Below are some of the main reasons why you should be using the latest marketing tools.

Marketing office

Your Marketing Campaigns Are More Organized

From the beginning, you need to ensure that you have full control of each of your marketing campaigns. A reliable marketing project management software system allows you to become much more organized so that you can effectively control every aspect of these campaigns.…

Continue reading

How Product Reviews Can Benefit Your Business

Many people visit the web every day to research product reviews. Retailers large and small, as well as independent websites, serve as a resource to help consumers make informed decisions about electronics and cellular service, such as our friends at Mobile Specification Pakistan. Read on how product reviews matter.

Product review

Product and service reviews are important to marketing and legitimacy of a brand. They allow consumers to trust your company, product or service, and also allow you to establish how your product is better than others. Reviews can also help businesses get more sales so it is important to encourage customers to leave reviews.…

Continue reading

Consistent Small Business Branding: How?

When a company is first starting out, they often go through various name changes and iterations before they settle on a consistent branding strategy. If the business is web-based, those various names and websites are still out there, floating around the internet, sometimes with followers left wondering what happened to the new company they were watching so closely or even ordering products from.

Coca-Cola brands

How does a business bring all those followers to one place, and make their branding consistent? Here are a few simple steps:

Choose a Single Website Name

Even if you have tried several different brand names and have websites for each, consolidating them into a single website with consistent brand message not only saves you time, but it produces a much larger pull from Google and other search engines.…

Continue reading

5 Important Marketing Trends for Legal Professionals

There are few industries that move faster than marketing. Especially now that marketing is essentially combined with the even faster-moving technology industry, it can be very difficult to keep up. Legal professionals that stay on top of marketing trends and effectively use the latest strategies can get a leg up on all of the competition. Those who do not keep up and adapt can quickly find themselves left behind.

Legal marketing trends

Judging by the current climate and trends through the first half of 2017, there are some pretty clear themes to the changes in legal marketing. Many of these trends have looked promising to small firms and solo attorneys, and the biggest theme in recent legal marketing is the increased visibility of these little guys and an effective leveling of the playing field in the digital world.…

Continue reading

Discover Three Acronyms that Will Help Your Company’s Website Stay Ahead of the Game

Running a small business is no small feat. A lot of tasks that are allocated to a number of different resources in other types of companies tend to be undertaken by a handful of individuals in the case of small businesses.

CEO

So as a small business CEO or manager, it is extremely important to always keep in mind the big picture of each and every thing that your company must be paying attention to – especially in terms of your website which plays a crucial role in reaching out to your preferred client base. And we know that you do not have a lot of time on your hands, so today, we present three essential concepts that you need to remember in the form of acronyms.…

Continue reading

The Different Parts of Branding – Explained

We live in an age where customers are not always going to be happy just going to the cheapest option, especially in certain areas. Instead, branding is becoming more and more important.

Apple Macbook Air brand

It doesn’t matter if you are a small business, large business, online company, B2B, or anything else. If your brand isn’t on point, customers will be more leery of turning to you in the long-term. Sometimes, this is money you can’t afford to leave on the table.

Of course, this doesn’t answer the question—what is branding exactly? Learn not just what branding is, but all the different ways it seeps into your business’s operations, and how to make sure you’re doing it right.…

Continue reading

3 Professional Services Marketing Questions Answered

Professional services marketing is ever-changing. There’s a lot that goes into marketing, and when a business is small, it’s not uncommon for mistakes to be made and questions to go unanswered.

Service marketing

Whether you’re a business owner or a marketer, you can use these tips to help properly market a service:

1. Social Media: How Does It Help?

Social media connects businesses to billions of people. A lot of traffic is driven to websites and turned into leads thanks to social media, and everyone is doing it. Businesses have social media presences just to avoid missing the trend, but a lot of professionals don’t know how social media is helping them attract new clients.…

Continue reading

4 SEO Tips Small Businesses Can Implement Today to Increase Visibility

Small businesses just starting out online are at a disadvantage compared to businesses that have been online for years. The idea of overtaking Amazon, a Fortune 500 company or a large law firm that has a long presence on the Internet, can seem daunting and impossible.

SEO analytics

And while these entities do have the advantage of age and years of search engine optimization on their side, small businesses can still compete.

You can get your business to the top of Google and increase your visibility, but it will take time. A lot of hard work and effort needs to go into your online advertising much in the same way it has to go into your offline advertising.…

Continue reading

9 SEO Strategies for Ecommerce Marketers

The relevance of SEO to businesses is a topic of constant debate but statistics show that 30 percent of traffic comes from organic searches. 30% is a significant amount and should not be taken for granted by business owners, no matter how big or small.

SEO strategy

Understanding SEO better will show how important it is. It should be part of any ecommerce business’ marketing strategy. SEO should be given importance because:

  1. It is an investment with high ROI
  2. It impacts how buyers research products, and how they mature through the sales cycle
  3. It multiplies the impact of other marketing efforts
  4. It builds trust and credibility among customers
  5. It allows a brand to stay ubiquitous
  6. It provides opportunities to compound traffic while improving overall SEO profile

It is sad that some people cannot see it but SEO is really important.…

Continue reading

Feature: NJ SEO’s Matt Anton on Keeping Up with SEO Trends

SEO or “Search Engine Optimization” has never been so difficult a puzzle to figure out as it is today. There are so many ranking factors to take into consideration (it’s said to be 200, but Moz debunked it.) If the figure itself isn’t overwhelming, try this: None of those factors are publicly announced, for some obvious reasons.

SEO trends

The ranking based on the importance of those factors are largely unknown – only a few experts attempt to decipher the ranking factors by observing the available analytics data and the impact on SEO tweaks made. Those are some of the things that make SEO challenging today more than ever before.…

Continue reading