CRM: Why You Need To Learn The Basics Of This Software

CRM software is the primary automation tool that’s used for customer relationship management in a business organization. In a more profound sense, it also refers to the strategies and technologies that companies use to reach out to customers. Not only does CRM software apply to their existing customers, but also to those they’re still trying to target.

CRM (Customer Relationship Management)

The general point is that with CRM, it’s easier for companies to build strong relationships with their customers, as well as to foster loyalty and customer retention.

That said, here are compelling reasons why it’s imperative to learn the basics of CRM for small business.…

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10 Ways to Spend Less When Dining Out

According to the latest Retail and Food Services report of the Department of Commerce in August, American have spent more than $2 billion at restaurants compared to the total money spent at grocery stores. This statistic only shows how everyone loves dining out. Rather than cooking their meals, people would prefer to spend on ordering meals at different local restaurants.

Young restaurant customers

While cooking at home can be cheaper and can help you save some pennies out of your budget, the convenience of dining out might be a stronger reason why many people choose to do the latter. You don’t have to spend an hour or more to prepare your family’s meal, and you got to enjoy delicious foods while chatting with your company.…

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Financial Advice When Looking For a Job as Unemployed

Becoming unemployed can be devastating for anyone, particularly those with a family to support. The stress of maintaining a home and ‘putting food on the table’ can cause great unhappiness and this can be compounded if finances are not taken care of during this difficult period.

Unemployed looking for a job

Clearly, it will be necessary to review all expenditure and to prioritize spending as much as possible. Credit cards should not be seen as a source of ‘free’ money; indeed, it would be wise not to use these particular financial instruments during unemployment, as failure to keep-up with payments will result in substantial interest being accrued and possible damage to credit ratings in case you “default” on a loan, just like what most people would normally do in such situation.…

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The Steps to Take if Your Business Can’t Pay Its Taxes

When it comes to business taxes, it doesn’t pay to mess around with what’s due to the IRS. They don’t have a sense of humor about getting payments in on time and can take steps against the business, including charging interest, adding penalties or even freezing accounts if it comes to it.

Tax season stress

In this article, we cover the steps to take when a business is struggling to pay its taxes.

1. Confirm the Due Dates for Federal Income Taxes

There’s a tax return date based on the type of business structure.

For federal taxes (state ones may be different), the tax return data for filing is also the payment date for the taxes too.…

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Missing the Money: How to Stop These 3 Bad Financial Habits

There are two types of people when it comes to starting and maintaining healthy financial habits: people who think they’ve got it all under control, and others who have no clue what they’re doing. The one thing that both have in common is that they are both guilty of having bad habits that they may not recognize.

Get out of bad financial situation

According to Ubiquity, a retirement and 401k savings plan provider, here are a few of the most common bad habits in managing your personal finances and how to overcome them.

1. Neglecting to Check Your Account Balances

Regardless of whether you live paycheck-to-paycheck or make six figures a year, it is essential that you keep a close eye on your account balances as often as possible.…

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7 Must-Have Skills to Get Into the Human Resources Industry (and Tips to Acquire Them)

So, you’ve decided to get into the human resources industry, what should be your first step? First and foremost, you need to answer a single, most important question – do you have all the skills needed to prosper in this position? If yes, that’s great and you can probably start reacting to relevant job openings!

Human Resource Manager and the team members

However, what if you don’t have those skills yet? Becoming an HR professional is not a piece of cake. This role requires being a good listener and communicator, excellent in time-management, proactive, and well-organized. And these are just a few of many skills you will need to have to become an HR!…

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What are the Top 3 Biggest Risks to Starting a Jewelry Business?

Jewelry store owners conduct a risk analysis to find all risks that could affect the business. The findings show the business owner the best ways to protect the company and its inventory.

Jewelry shop display

Entrepreneurs who want to start a jewelry business should review these top three biggest risks of starting a jewelry business.

1. Theft and Burglary

Theft and burglary are the greatest risks for jewelry store owners. The risks include break-ins where the inventory is stolen while the store is closed. Theft of items from the display cases are another concern and require the workers to pay close attention to customers.…

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3 Ways to Smooth the Friction Between Sales and Marketing

Of all the departments within a small business, perhaps no two have a more dysfunctional relationship than sales and marketing. Different surveys reveal different reasons for this, but the most common culprit is poor communication. The sales team might believe marketing should provide better leads, while marketing might think sales should do a better job closing the leads it does generate.

Fostering sales and marketing department relationship

To the customer, however, sales and marketing are one and the same. Breaking down the departmental silos that often separate these teams is the first step to improving communication and aligning goals. As a result, sales will better understand how to appeal to leads, and marketing will understand what’s needed to convert those leads into customers further down the sales funnel.…

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3 Tips for Creating More Engaging Content

With the sheer volume of content that’s being added to the Internet on a daily basis, you’ve really got to impress if you want people to pick your content assets out of the crowd. But for many businesses, creating engaging content isn’t something that comes easy. Luckily, with a few tweaks and changes, you can adjust the content you’re already creating to make it appeal to more people on a deeper level.

Creating engaging content

To show you how this can be done, here are three tips for creating more engaging content.

Include More Visuals

When most people think about content creation, their mind first jumps to written content.…

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4 Tips for Hiring a Video Production Team for Your Next Corporate Video

Corporate videos are a great way to onboard new employees, introduce your brand at events, or attract new clients. Some can be informational in nature, or for training purposes. In all cases, corporate videos have to be compelling enough for your audience to actually follow them, but they have to be well made as well if you want them to accomplish their purpose. And this all starts with the right video production team.

Corporate video production

Here are a few tips for finding the perfect team for your project.

Don’t Fall for the Demo Reel

While demo reels can give you a general idea of what a video production team can do, they don’t show the full picture, no pun intended.…

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