Key Elements of a Successful Modern Marketing Strategy

Whether you’re a member of the marketing team in a big corporate company or a small business owner who has just started out, you need a solid marketing plan and apt strategies to promote your content. Even if your product or services are top-notch, you won’t be able to gather customers if they are completely unaware of it. You need to put your brand out there, where potential customers notice your product and are intrigued to buy it, leading to more sales and revenue generation.

Modern marketing strategy

In today’s digitally-driven world, every other entrepreneur is aware of the term ‘marketing strategy’ but fails to recognize one that has the key elements to make the campaign successful.…

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5 Ways Businesses Can Go Greener in 2020

According to recent research into the consumer habits of 5,000 respondents across Europe, sustainability is a top priority for the vast majority of shoppers. When asked about the importance of different sustainability attributes, such as organic production and recyclable packaging, only nine per cent said none of the issues was important to them.

Green business

“Greening” a business is not only beneficial to the environment, but it can also help companies to attract and retain customers, meaning a healthier bottom line. Furthermore, increasing energy efficiency can reduce costs and ensure compliance with regulations and legislation relating to environmental business practice. Establishing a sustainability policy and implementing ethical practices will also boost employee morale and enhance the company brand.…

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Why Manchester Is a Great City for Buy to Let Investments

With the ongoing uncertainly around Brexit that has engulfed the United Kingdom over the past several years, it would be no surprise for investors to be put off investing in property. However, despite the uncertainly, international investors are still showing keen interest in investing in UK property.

Manchester City Centre skyline

Moving forward, investment opportunities in the country could potentially soar depending on the impact of Brexit. The growth of cities outside London, such as Manchester, is providing investors with more options than ever before.

TK Property Group have provided us with a summary of some of the best benefits for why investing in buy to let property in Manchester is quickly becoming one of the best destinations for worthwhile investments.…

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How to Address Cybersecurity Challenges Using the NIST Framework

People are doing a lot of prognosticating about what will happen in 2020, but one thing is certain: Cyberattacks will get worse.

Cybersecurity using NIST framework

For small businesses, this is cause for alarm. Lacking the time, IT expertise, and deep pockets of major companies, the small businesses that make up the foundation of the economy are sitting ducks — especially considering that 43% of all cyberattacks target small businesses specifically.

In order to help small and midsize businesses get ahead of this issue, Congress passed the Small Business Cybersecurity Act in 2018. In essence, the act required the National Institute of Standards and Technology (NIST) to make small business cybersecurity a bigger priority, offering free and accessible resources appropriate for companies of all sizes.…

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Why (And How) Team Communication Leads to Improved Customer Experience

There’s more to attracting and retaining customers than just having great products and a stand-out brand. Customer experience plays an important role in whether consumers decide to make a purchase or come back to your business again. In fact, American Express reports that 17 percent of Americans will spend more money because of a positive customer experience, but more than half of shoppers have scrapped a planned purchase as a result of subpar service.

Team communication

The easiest way to improve your customer experience is to focus on your team communication—both in how employees interact with your customers, but also in how they communicate with themselves and between departments.…

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3 Tips For Making Short-Term Financial Investments

When it comes to having your money earn you even more money, long-term investments will usually allow you to earn the most money. However, not everyone has the time or patience to put their money in long-term investments. For situations like this, there are shorter-term investment options that could make a lot of sense for you financially.

Making short-term investment

To help you know what your options are and give you the best chance of making a decent amount of money in this area, here are three tips for making short-term financial investments.

Know How Long You Have To Invest

The first thing you need to know when you’re wanting to invest in a short-term manner is how much time you actually have to let your money rest in an investment vehicle.…

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Clever Space Saving Solutions for Small Offices

Having a clean and comfortable office space with an efficient workplace design is very important for any business. It can provide a positive first impression for potential clients and encourage productivity and professionalism to anyone who occupies the space. But most of the time, maintaining an ample office space can be very expensive.

Compact office space

According to reports, the average office rental space in New York begins at $85.20 per square foot. At the same time, those in San Francisco need to pay an average of $92.70 per square foot monthly. To save up some space, your company needs to use compact commercial office furniture.…

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Achieving Greater Business Visibility Online And Offline

The small business entrepreneur is typically cash-strapped and has to make do with a shoe-string budget. For those who have established their small or large businesses though, the use of trade show displays is a marketing strategy that can reap excellent returns.

Trade show booth

ExpoMarketing has been around long enough to know all the tricks of the trade to support the entrepreneurial spirit. Leveraging its own creative skills in combination with entrepreneurs, we are able to generate trade show displays that enhance existing marketing efforts.

Several benefits can be derived from using this method to augment existing marketing strategies, which include the following.…

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What is an Sba Loan and are There Any Pitfalls? Weighing the Pros and Cons

30.2 million small businesses exist in the American marketplace. While each of those companies possess unique qualities, what unites them all is the fact they needed money to get started. Therein lies the value of taking out a loan.

Applying for SBA loan

Getting a business loan is a rite of passage for most entrepreneurs. Can you guess what one of the first questions money-seekers ask when they’re hunting down funding?…

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Top 10 Font Sites for Designers

Typography plays a critical role in getting the pulse of the message right. The right font at the right place can often prove to be the differentiator between hitting the bull’s eye and missing the mark altogether. The difference between ‘We’re here for you’ and ‘We’re here for you’ says it all.

Font design

For graphic designers, capturing the viewers’ attention is a core focus of the job profile, and any designer worth their salt knows the importance of a perfectly suited font in getting the job done. That said the process of finding that perfect font can be a time-intensive, and often expensive, process.…

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