Picking The Best Form Builder For Your Website: 8 Top Tools

In the age-old understanding of the “marketing funnel”, the more leads that are poured into the top, the more quality results will eventually fall out from the bottom! When it comes to gathering valuable leads for your company or organization, online forms have become the most common and effective method.

Filling in an online form via a laptop

Noticing this trend, online web developers have begun to create innovative and effective online form building suites that can help your company gain a competitive edge in a crowded online market. In this blog, we will take a look at some of the most popular online form builders available, and how they can help you meet the specific needs of your organization.…

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Why is Retargeting Worth a Try (Infographic)

Retargeting requires some practice and knowledge to get positive results. It is well worth the effort, though. The fact that only 2% of website visitors purchase on their first visit to a website should be reason enough to consider the many options of a retargeting campaign. Through cookies, you can bring your ads to visitors anywhere online, encouraging them to return to your website.

Retargeting tips

The following are crucial facts on the effectiveness of retargeting:

  • Increases engagement by 400%
  • Boosts sales by 50% by combining retargeting with another marketing channel
  • Retargeted ads’ click-through-rate is 0.7%, while display ads’ click-through-rate is 0.07%.
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5 Common Email Marketing Mistakes And How To Prevent Them

Despite the unprecedented influence of social media, the classic email remains a top marketing choice for business owners.

However, many mistakes are made regularly that hurt prospects to increase sales and gain conversions. Even the most seasoned experts can slip up.

Email marketing campaign

Here are 5 of the top mistakes made in email marketing and tips on how to avoid them:

1. Not Welcoming Subscribers

You know that feeling when you receive the email update in your inbox, “New Subscriber.” You did it! Another follower is eager to learn more about your business or product.

But wait, you didn’t welcome them to your growing community or give them more information about your company…

If you are not sending a welcome email to new subscribers, you have already lost them.…

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Things To Consider When Setting-up A Cheap Research Paper Writing Service

Despite the controversy, research paper writing services are rising in demand.  If you’re looking for starting-up a business in this niche, here are some things to consider.

Essay writing service

College students may be overloaded with all sorts of papers to write, and at times it is quite hard to succeed with all of them at once. That is why various custom writing services are gaining popularity every day. Of course, we know that most of the essay writing services are pre-paid, and that is one of the main downsides to come across.

Despite the financial issue, sometimes you can’t do anything but search for professional writing help online.…

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Types of Insurance You Need to Protect Your Small Business 

There are several ways to protect your business and all the hard work you have put into it. Perhaps the most important thing you can do is to make sure your business is adequately insured with the proper types of insurance plans. A recent N.Y. Times article reported 40% of small businesses in the U.S. to have no insurance whatsoever, while the SBA estimates between 36-53% of small businesses are involved in at least one lawsuit in any given year.

Small business meeting

Small businesses are vulnerable to all types of risks, but with the right protection, these can be diminished considerably.

Protecting Your Business & Your Workers

Of all the types of small business insurance plans, one that is required by most states is Workers’ Compensation.…

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How to Compare and Choose the Right Transcription Service

When it comes to transcription services, it is important that you make sure you compare and choose the right ones for you. This is because it can make your decision a lot easier and it can do you a lot of favours if you choose the right service.

Transcription service provider

In this article, we will discuss how you can compare and choose the right transcription service. If this is something that you want to investigate and find out more about then, make sure you read over this article.

Find Out What Service You Need

There are different ways to use transcription and depending on what you need it for you will be able to find the one that is best suited to you.…

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How to Scale and Predict Results in Influencer Marketing

With 11x ROI than other marketing methods, influencer marketing is delivering exceptional results due to highly engaged audiences. Because of this, many brands and marketing agencies are looking forward to ramping up their influencer marketing efforts exponentially.

Influencer marketing results

But scaling influencer marketing efforts can be a real pain, especially when you are dealing with an army of micro-influencers.

Business Insider Intelligence estimates that by 2022, influencer marketing ad spend will reach $15 billion. This projection will push marketing agencies to closely monitor the performance of their influencer marketing campaigns in a bid to ascertain if the money spent was worth the effort.…

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How to Look for the Best Legal Representatives for your Company

Every company requires legal counsel at some point. This is why chief legal officers or CLO are often in the C-suite of large companies. Small and mid-sized businesses need legal counsel, as well. This can help them set up company policies and management of said policies to minimize the potential for lawsuits when disputes arise.

Legal representative for your business

Legal counsel can guide you in crafting enforceable intellectual property agreements, product warranties and non-disclosure forms. However, not all businesses have this counsel on hand when drafting documents, and lawsuits and claims can arise that aren’t in the purview of an HR attorney.

Here are a few tips for finding the best legal representatives for your company.…

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10 Ways to Make Extra Money for Christmas

So we have officially hit the preparation period for the festive season, and it’s only a matter of time before we start hearing the carols from every corner. Of course no one wants to be left behind, and so everyone is running from every corner trying to get some extra dollars. Savings have never done any better, and people have never worked harder.

Making extra money for Christmas

I’m going to assume that since you are reading this article, you also have some big plans. Maybe you want to surprise your family, take your girlfriend on an exotic trip, buy your boyfriend that gift he has always wanted, replace that coffee maker for your mother, buy your father a watch or just give yourself an insane treat this Christmas.…

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How to Value a Small Business for Divorce

One of the most challenging aspects of divorce is the division of assets. Depending on the marriage and the assets accumulated during this time, dividing these fairly between spouses may need to involve professionals, especially when it comes to valuing and dividing a business. With the different approaches to valuation and the aspects of a business that they focus on, the outcome of the valuation may differ substantially from method to method.

Divorcing small business owners

In this article, we will outline and explain these different approaches in valuing a business for the purposes of a divorce.

Separate or Marital Interest

The first step in valuing a business for the purpose of divorce is to determine how the value or interest in the business should be split.…

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