Proper Domain Name Considerations For New Business Owners Going Online

Just imagine how much business you’re losing every time a user mistyped your domain name or worse – forget it. Sometimes the word is hard to spell, maybe it doesn’t make sense, or perhaps it’s unremarkable.

Online consumers are prickly people. They won’t spend precious time looking for your location and most of them would just consider other similar product or service on offer.

Domain name choices

Understanding how to name your website can help you distinguish your brand from competitors, attract new customers to your website, and even prevent spammers from stealing traffic. Confusing or generic domains cause customers to end up at a competitor’s site.…

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Taking Account – The Benefits of Upgrading Your Financial Systems

For most business owners the day to day running of their company makes huge demands on their time and energy. It may not even have occurred to them that their business could run more efficiently or that their cash flow could be increased and their customer experience be enhanced, simply by upgrading their accounting software.

Finance team meeting

Often this is a case of ‘if it ain’t broke then don’t fix it’. Unfortunately, in many instances, this can be an expensive mistake. To truly appreciate the advances made in small business accounting software and to understand how they can benefit your business, I have devised a few pertinent questions which can identify how your current accounting system may be letting down both your business and your customers.…

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4 Tips to Keep Better Control of Your Inventory

Inventory control isn’t just an issue for small business owners, it has almost shut the doors of major corporations. According to reporting by Business 2 Community, JP Morgan lost a staggering $6 billion in 2012 due to inventory spreadsheet errors. They also report that Hershey’s once failed to deliver $100 million in candy to stores in time for Halloween due to a failure in their supply chain system. It’s easy to see how quickly poor inventory control can put your business into an unstoppable free-fall, but difficult to know how to actually tackle it.

Inventory management and control

From the automotive business to medical field, there are ways to get a better handle on your inventory to keep your business running smoothly and profits intact.…

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Connecting with Customers in Ecommerce: Why CRM is a Must-Have

Ecommerce isn’t a forgiving industry. If you’re one of the millions of online retailers that’s competing to earn the business of new customers, the lack of proper tools at your disposal could be what’s holding you back. The good news is that with the right marketing weapons, you can expand reach and nurture new as well as existing customer relationships to great success.

CRM for Ecommerce

Along the way, make sure you don’t overlook the benefits of a CRM for ecommerce. Here’s how it can help you earmark new accolades.

How Ecommerce CRM Works

Unlike traditional CRM, which is a lead-gen tool, ecommerce CRM has changed the game for this newer and evolving industry that’s currently undergoing explosive growth.…

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7 Main Points a Young Marketer Should Pay Attention To

Students learn about the basics of marketing at colleges and universities. They’re also taught how to apply this knowledge in real life. Today, institutions of higher learning strive to keep up with the times by offering trendy majors, such as social networks or CRM. In this industry, things change even more quickly than Lady Gaga changes her weird dresses during one show.

Marketing education

photo credit: Augstudy.com

Of course, students can find out how to write an academic essay on conversion optimization, marketing automation, tag management, and much more. Nevertheless, training courses in these areas are practically non-existent. As a result, young people getting diplomas of marketing professionals do not have any real-world knowledge.…

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8 Reasons Why Strong Branding Is Important for New Businesses

Many small business owners overlook branding efforts because they see themselves as a business and not a brand. Global giants like Amazon, Disney, Facebook, and Samsung started as small businesses. The reason why those companies are successful is that they branded themselves. But what’s a brand? A brand usually represents the perception of people on the reputation, customer service and advertising from a company.

Ferrari Prancing Horse logo brand

Every business needs branding regardless of its size. Let’s jump to the eight reasons why building a brand is essential for a new business.

1. Branding Supports Advertising

Advertising is a crucial component of branding. The chosen medium and the targeted demographic constitute to the brand.…

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Data Analytics: Helping Healthcare Evolve

Data is increasingly becoming a part of our everyday lives. All industries are adopting data analytics in order to find more efficient methods for operations. This is particularly true in the healthcare sector, where there is a lot of room for improvement, and also a lot of potentially useful data. These are a few ways data analytics is helping healthcare evolve.

Nurse analyzing healthcare data

A Wealth of Data Leads to a Wealth of Innovations

You need to have data in order to get something valuable out of analytics. There are some industries that struggles more than others in quantifying things. This, fortunately, isn’t an issue for the healthcare world.…

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Desktop and Mobile Trading: What Are the Differences?

The markets never stop moving. As the clock turns and active trading pickups in different places around the globe, it’s important to keep abreast of every event that can alter your risk.

The difference between desktop and mobile trading

There are benefits to having the ability to trade while you are on the go. The flexibility to execute orders and deposit funds provides a luxury to traders that has only been available during the past decade.

There are also several benefits to desktop trading. The applications that are available are generally more sophisticated. Your ability to chart and back-test strategies is made easier with desktop applications.

For an active trader, using the combination of the two is the most effective mechanism.…

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4 Things Business Owners Need to Know Before Hiring a UI Designer

Did you know, as many as 79% of people who visit a site and don’t like what they see, go back and search for another website (most likely one of your competitors).

In light of this, UI design has never been so important. If you don’t boast the necessary skills to do this yourself, you’ll need to hire a professional to handle this for you.

UI designing

So, if you want to find top-quality talent, heed the advice below.

1. Don’t Limit Yourself

When we say, ‘don’t limit yourself,’ what we really mean is, don’t restrict your search to just word-of-mouth recommendations, employee referral schemes, and sifting through your LinkedIn connections.…

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Thinking Big: How to Prepare Yourself and Your Business For Big-Time Success

We often hear successful entrepreneurs tell stories about the importance of being able to recover from failures. While it is essential to have the ability to learn from, integrate and grow past a failure or setback, it is equally important to know how to cope with the increasing pressures of growth and how to prepare for the impending success of a business. Will you be ready if that serendipitous alchemy of hard work and divine intervention suddenly sends demand for your products or services soaring?

Preparing for big success

While you’ve dreamed of this moment, the reality of it can still come as quite a shock.…

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