A Guide to Marketing a New Hospitality Business

From starting your own catering business to running a fully-fledged chain, the hospitality sector is notoriously tough. Whether you’re hiring staff, changing suppliers or kitting out your kitchen, the on-going success of your business hinges on good marketing.

Restaurant manager promoting dishes

No matter what type of business you run, from a catering company or food truck to restaurant or bar, you need to promote yourself.

Advertising agencies, television and radio are all effective methods, but can be costly. And adding more expensive outgoings to an already long list is something every hospitality business can do without. There are many ways of gaining maximum exposure at a fraction of the cost.…

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Top 8 Benefits Offered by ULIP Plans

One of the fundamental reasons behind an individual’s investment is to get a decent corpus at the end of their investment tenure. Though there is a number of investment avenues available in the market, ULIP is still one of the best avenues out there. It not only helps you get good returns but also gives you access to the life cover feature.

Unit Link Insurance Plan (ULIP)

In order to understand its concept, you should, first of all, understand the ULIP meaning, as it will also help you understand how a ULIP does actually work.

There was a time ULIPs were a not-so-popular choice between the investors due to their high charges and commission structure.…

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6 Tips for Throwing a Business Event Everyone Will Love

There are many benefits to throwing business events, ranging from a boost to employee morale to building better relationships with partners. However, like any project, an event is a serious matter that can produce a negative effect unless used right.

Should it be a failure of an evening, you might lose a deal or reduce the productivity of your employees who will be stressed and upset. And in case you use an event as a marketing opportunity, the negative impact on your business can be huge.

Fun business event

To avoid these problems you need to plan your event very carefully and use a few tricks along the way.…

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Beginner’s Guide to Cloud-Based Performance Testing

Once the functional testing phase of cloud computing is completed, it’s time for performance testing. Here are some reasons why.

Cloud performance testing

Focusing on Performance Testing

Performance analysts work hundreds of hours to support testing environments. Qualified performance testers have a high salary and can earn as much as an experienced developer. This is because performance analysts have to be proficient in 2+ programming languages and masters of multiple technologies. Using a valuable resource for supporting and installing software is a bit problematic no?

High Scalability

What will you do if you have to increase the number of testers from 1,000 to 20,000?…

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Windows Screenshot Session Recording: How to Get the Footage You Need

There are a lot of reasons to screenshot your PC screen. You might be making a presentation for work, creating a software tutorial, or making a short “Let’s Play” video for YouTube. All that considered, it’s likely you’re reading this and looking for a free screen recorder. If you’re a Window’s user, it might come as a surprise that Windows has its own window session recorder, hidden away in its pre-installed Xbox app.

Windows 10 Screenshot App

Also, you can record your screen from a browser window, without installing or downloading a large program. It depends on the hardware you’re using, what you’re recording, and how much time you have at your disposal.…

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11 Gift Ideas for Your Business Partners

Whether you’re looking for the perfect birthday or holiday gift for your business partner, or simply want to welcome them aboard with something special, it’s important to find the gift that says the right thing.

Business gift ideas

In this guide, our friends at French Knot, Aussie’s premier online homewares store, offer 11 great ideas that will make your business partner feel the love. Each of these items have been chosen for business professionals and will be sure to be a hit!

1. Mini Zen Garden

Mini zen gardens are inexpensive yet entrancing novelties. A mini zen garden offers the perfect mental escape from the rigor of the work day, so if you want to help your business partner take a quick breather after a meeting, conference call, or just for relaxation, then a mini zen garden is truly just the thing!…

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4 Areas to Focus on to Make Your SMB More Profitable

Profits are the thing that keeps small business owners up at night. Sales might be increasing, positive reviews may be landing online, but if your business isn’t profitable then it could be game-over. No two businesses are the same, but whatever type of company you run, there are some key areas of focus for making your small business more profitable.

SMB Profits

Read on for 4 essential tips from insolvency experts on increasing a small business’ profitability.

1. The customer must come first

Customers are the lifeblood of any business. Without an engaged and loyal customer base, making your small business more profitable is going to be an uphill battle.…

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3 Ways to Confront Your Business Fears

As an entrepreneur, your work probably inspires a variety of feelings throughout the day, including excitement, pride, happiness, and … anxiety, stress and fear. Thoughts like “Will I be successful?” “How will I get funding for this idea?” and “I’m not sure I really have what it takes” are not only signs of business fears, they are also defeating statements that can derail your success.

Confronting Fears

Fortunately, you do not have to live a business life ruled by fear. You can overcome them by learning a number of tips and techniques, including the following:

Recognize that Everyone Has Fears—You Are Not Alone!

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Why Events are Necessary for Start-ups

If you’re an owner of a start-up business, you already know how difficult it is to breakthrough and get your product or service out there in the midst of all the competition surrounding you. That’s why one of the major strategies used in start-ups of all types of industries is attending events.

Startup event participants

Attending events and networking isn’t an option for a start-up, but rather a must if they want to build up their brand and its name. The very least you will gain from attendance is learning something new, which in itself is a great gain.

Here, we’ll cover with you some other benefits you and your business will gain from attending events.…

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How Can Businesses Improve Their Data Security?

After new regulations were introduced in 2018 to tighten data security, businesses in the UK have been forced to adjust their policies to ensure they meet the new guidelines. Data security has become a huge focus, which businesses both large and small need to be mindful of.

Improving data security

Not only do you need to worry about the data of your customers, but you also need to be wary of protecting your own data too. If a hacker were to get into your company’s systems, they could easily cause huge financial problems for both you and your customers. So, what can businesses do to improve their data security?…

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