Improving Email Marketing Through Segmentation

email marketing segmentationWith multiple organizations competing for customers’ attention these days, personalization isn’t just smart – it is absolutely necessary. After all, there is nothing more off-putting than being on the receiving end of a marketing email that shows no knowledge of your interests or who you are. True, creating different email messages for different groups is more work, but it’s worth the extra effort when your email messages resonate with your customers.

Every small business can segment their customer base to improve the relevance of their emails. For example:

* A restaurant can email a “˜Kids Eat Free on Tuesdays’ promotion to families who have visited in the past six months

* A sporting goods store can send one email to customers who have recently purchased a bike to let them know of a sale on bike racks and another message to customers who have purchased skis or snowboard equipment to tell them about an “˜End of the Season Winter Clothing Sale’

* A garden center can send out a “˜Planting for Spring’ promotion to home gardeners and another “˜Bulbs Available in Bulk’ promotion to professional landscapers.…

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31 Twitter Apps Your Business Should Explore

31 top twitter applicationsA few months ago I featured 27 Twitter Applications Your Small Business Can Use Today.   I’ve come across 31 additional Twitter apps that I’d like to share with you.   Twitter applications are tools that help you efficiently get the most out of your Twitter activity.   They can save you time and effort while streamlining your marketing and social networking efforts.

New apps are popping up constantly.   Every app described in this list has not been discussed here before.   So combined with the previously featured 27 apps, you now have 58 applications at your disposal.

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Tweetr – This applications allows you to share files up to 10MB via Twitter.  …

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Getting More Out of PPC Advertising: 5 Tips for Optimizing Your Landing Page Now

optimize landing pages for PPC advertisingSo you think you’re ready for PPC management? Fantastic. But before you throw the kitchen sink at it, make sure you are prepared to succeed.

If your company is showing signs of growth, one of the first things to evaluate is the quality of your landing page. While PPC advertising can do wonders for your business by boosting your online visibility, driving qualified traffic to your website, and reducing wasted advertising spending, bidding on keywords and placing text ads in the search engines are not the only steps. Before you go on the hunt for the perfect PPC management firm, make sure you are sending people to a landing page that gives them what they want and makes it easy for them to take action.…

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6 Tips For Buying An Existing Business

tips for buying an existing businessBuying an existing business is a good option because it saves the buyer from hard work establishing a new business and promoting it. Buying an operating business is always considered a way of less risk because it brings a lot of current customers with itself.

So if you are planning to buy a business because of its advantages, then this article is for you. In this article I will discuss some basic things each buyer should think about before making a final decision to buy or not.

1. Assess Your Skills – You should be completely aware of your skills. You should be ready to handle the responsibilities which come with a business.…

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Increase Flexibility and Reduce Costs with Targeted IT Outsourcing

Targeted IT Outsourcing

Are you looking for ways to minimize increases in long-term staffing commitments, yet want to position yourself for growth once the economy recovers?

Outsourcing is a great way to create flexibility while meeting current demands in the organization, particularly in small and mid-sized businesses. (Throughout the remainder of the article I’ll refer to small and mid-sized organizations as SMBs).

In trying to solve current issues, companies may create new issues by turning over their IT department to an outsourcer without oversight, or negotiating outsourcing agreements solely to cut costs. Costs escalate because normal updates or company growth wasn’t included in the contract.…

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300+ Completely Free Twitter “Follow Me” Buttons and Icons

free twitter follow me icons and buttonsBy now you’ve probably started trying your hand at Twitter.   Everyone’s trying it, so why not you?   If your business is new to Twitter, you’re probably working on gathering followers.   One great way to make sure your customers can follow you is by adding a Twitter “follow me” icon onto your blog or website.

There are a lot of good Twitter graphics to choose from online.   I’ve put together a list of sites that offer the best “follow me” buttons absolutely free of charge.   Between all of these sites there are over 300 “follow me” icons to choose from.

Web Design by mts – This site offers 10 Twitter follow me icons for free download.  …

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5 Free Tools to Boost Your Online Marketing Results

online marketing toolsThe 2009 business world is competitive, and consumer expectations are high. As costs rise and marketing budgets shrink, small businesses are looking for ways to improve their ROI with every dollar spent.

While many businesses have realized search engine marketing is a smart way to grow a business, some launch a website, start-up a PPC campaign, or invest in professional SEO, and neglect to spend time optimizing their efforts, leading to low conversion rates to less than stellar search engine rankings.

The good news? A variety of tools are available to help you boost your online marketing results. Here is a breakdown of five of the best to help you get started.…

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27 Twitter Applications Your Small Business Can Use Today

twitter small business appsTwitter is growing in popularity by leaps and bounds lately.   It seems like everyone is talking about Twitter.   The neat thing is that everyone seems to use Twitter in their own unique way.   Hundreds of Twitter applications can be found on numerous sites that offer cool tools to help you manage the way you use Twitter.   If you use Twitter for marketing your small business, I sorted thru tons of apps to bring you the most helpful.   Feel free to suggest other Twitter apps, for business owners, below in the comments.

Twitter Toolbar – Downloading this free toolbar gives you instant access to Twitter.  …

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10 Valuable Small Business Management & Leadership Articles

leadership & management articlesAs small business owners, we want to be the best leaders possible.   If you’re new to business management, you may not know how to go about just that.   I’ve found 10 very useful articles that may give you some new insight into managing your small business better.   Each article has something different to offer readers so be sure to see them all.   Enjoy!

Kicking Them When They’re Down: How Not To Fire An EmployeeSkip Anderson pleads with managers to act professionally when terminating an employee.

Hiring From Outside The Company: How New People Can Bring Unexpected ProblemsKnowledge@Wharton weighs the pros and cons of hiring employees without prior experience in your business’ industry.…

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This is No Time for Sissies – Toughen Up with Business Survival Training

What do you need when times get tough?   Simple.   You — as the CEO — need to be even tougher than the times.

Right now is no time for sissies. And I mean that — whether you are a man or a woman CEO.

Recessions require the best from you personally if your business is going to compete. You have to be mentally tough; emotionally and spiritually centered; and you have to be able to go the distance physically as you lead your company and your team.

At the recent Small Business Summit I learned about a business executive training program that is based on the Navy SEAL survival training.…

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