How To Set Up A Custom Landing Page For Your Business Facebook Fan Page

1. Login to your Facebook account.

2. At the bottom left of your screen – click on Applications (blue arrow pointing).

Facebook fan page landing page step 1

3. Click on Browse More Application.

4. Type in FBML in the search box.

custom Facebook fan page landing page

5. Add the app to your Page.

setting up a custom landing page for Facebook fan pages

6. A window will open up to select the Page you want the application to install to.

add FBML to your Facebook fan page

7. Go back to your Page and select Edit Page.

editing a Facebook fan page

8. Scroll down to the FBML settings and click on Edit.

custom business Facebook fan page

And then on this.

Facebook fan landing pages

9. Name your box. I named mine ” Download Report” . You can change it whenever you want.…

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8 Reasons Why I Made A Custom Landing Page For My Facebook Business Fan Page

customizing facebook business fan landing pages

1. Create a strong first impression on people who are not logged into Facebook but are finding me on Facebook.com/InternetStrategyClub via Google or via an email. Dropping them on my Fan Page Wall which is active and full of comments, links, and photos etc might be way too much for somebody who just found me.

2. Make my page stand apart from hundreds of thousands of Business Fan Pages to Facebook users who are not fans of the page yet but are finding me either via Facebook Ads or word of mouth mention from another fan.

3. I took some very popular blog content that I had written, assembled it by topic and put it in a free report to give away on the landing page, so no additional work and I could get it done and out on Facebook in two days.…

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The Mrs. Kravitz Effect

online brand monitoringIf you are a baby boomer like I am, you probably remember the 60s television show, Bewitched. Mrs. Kravitz was the busybody next-door neighbor of the sitcom’s main characters, Darren and Samantha Stevens. Mrs. Kravitz was extremely nosy; always peeking through the curtains to see what was going on at the Stevens’ home. If there was anything strange activity or unusual behavior, she knew about it (Samantha practiced witchcraft, so strange or unusual was an understatement.) The point is, she was extremely observant and clearly saw the goings-on where no one else did.

In today’s social media environment consumers have enormous control over what is said about your product or company.…

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Protecting Your Business from Bankrupt Customers

avoiding bankrupt customers and clientsMany small businesses don’t have the time or resources to adequately monitor their own financial status, no less the ability to screen the finances of their partners, vendors, suppliers or customers. However, if SMB CEOs take away one thing from the current recession – it should be a clear understanding of how important it is to have a transparent view of their customers’ financial situation.

But with so many CEOs plagued with time, money and employee restrictions, how can they effectively implement the strategies to do so? Here are a few tips to help small businesses get started:

1. Evaluate Your Businesses’ Current Financial Standing – You can’t monitor your customer until you monitor your own business.…

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7 Ways to More Effectively Use Twitter for Business

twitter for business tipsTwitter has not only received quite a bit of press in the past year, but it has also become an important tool for many trying to market their business, product or personal brand. Of course, people and businesses alike are doing this with a varying degree of success and some have a much better handle on the whole social media for marketing thing than others. Here are a few tips to improve your Twitter experience if you’re floundering or if you’re not seeing the results that you had hoped.

1. Read what your followers are saying. The point of social media is that it should be a two way street.…

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How to Buy a Small Business Using Creative Financing as the U.S. Economy Recovers

using creative financing to buy a businessThe U.S. economy’s worst recession in the post-war era has begun to turn for the better. Yet, despite the fact that the doom and gloom of the past 20-plus months may be behind us, entrepreneurs seeking to buy businesses still find it difficult to get banks to finance their purchases.

Fortunately, there are a multitude of other options available to business buyers and they center on an entrepreneur’s ability to use creative financing for his or her purchase.

Using Other People’s Money

The vast majority of small business entrepreneurs do not have enough capital to buy a business outright, and banks can present insurmountable barriers.…

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Tips for Managing Remote Worker Programs

managing remote workersSpeed. It is one of the core changes about working. This speed has been written about and studied in many places, but what do we do about the “always on, always connected” and never disconnected situation we now live in? Four tips can help us navigate this remote work environment.

Rob Eleveld at Shiftboard, an online scheduling platform, recently made a comparison between the new workers with the person who volunteers (busy, but able to donate their time) and Carl Lewis, famous Olympian athlete. The point: People are moving faster and need the tools and technologies that let them manage their work lives better.…

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Simplifying IT Management for SMBs

remote cloud computingIn smaller organizations, IT management can be a real challenge. Technology changes rapidly and qualified staff might not always be on-hand to maintain mission-critical systems, support users and administer the network.

This is complicated by the fact that, given no other convenient option, users will often come up with their own “duct tape” solutions to common information management problems. This can quickly snowball into messy situation where critical business information is randomly scattered across spreadsheets, email attachments, Word documents and sticky notes.

It’s disorganized information and inefficient business processes like these that can often wind up costing companies a lot of money further down the road.…

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Five Tips For Small Businesses Hit By Natural Disaster

tips for businesses surviving a natural disasterBack in late June 2006, after a lifetime of erroneously thinking that living in the Northeast meant I was immune from natural disaster, I learned that I was wrong when the Susquehanna River flooded its banks and chased me and my family to a mat in the middle school gym.

Looking back, I could nod and agree with all the standard advice about natural disasters but I think it might be more helpful for me to tell you a few things that can help your small business in similar circumstances but that nobody is likely to tell you.

Be prepared. Most of the time, major weather events (such as storms and floods) and certain other natural events (like wildfires) will let you know they’re coming.…

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