Sales Tips to Increase Your B2B Customer Retention

Acquiring a customer is hard work. No matter what field you happen to be in, every new customer is cause for celebration.

Of course, picking up a new customer is only the first half of the equation. Just as importantly, you need to be able to retain that customer moving forward.

B2B customer retention

A big part of customer retention is delivering quality goods and services at a fair price. That much goes without saying. But did you know sales can play a role in customer retention as well?

Let’s look at that subject in this article.

Selling the Right People

First and foremost, if you are going to retain customers down the line, you need to make sure you are finding the right customers in the first place.…

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The “Secret Sauce” for SMBs to Win in B2B

Many SMB owners operating in B2B markets have the aspiration to acquire large corporate clients. Getting a large “big brand” customer can provide an SMB with numerous benefits including:

  • Larger revenues
  • Long term contracts
  • Enhanced industry reputation

The key to successfully acquiring such clients or customers is to provide an excellent customer experience.

B2B customer experience

What Is Customer Experience?

Customer experience, commonly referred to as CX, is the product of the interaction between an organization and the customer over the life of the relationship.

A great CX means that a customer’s experience during all interactions (i.e. before, during and after purchase) are at least meeting, if not, exceeding customers’ expectations.…

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B2B or B2C – Which Should My Startup Choose?

Opening up a new startup company comes with many decisions. Where are you going to work? Who is going to be working with you? How are you going to sell your product or service? It is this last question that is the focus of this article.

B2B vs. B2C for startup

When it comes to selling your product or service, you typically have two primary options — you can sell it directly to a customer, or you can sell it in bulk to another company and let them sell it to their customers. It is a major decision for your new company to make, and as such it is not one that should be taken lightly.…

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How to Do Surveys for Your B2B Demand Generation Strategy?

These days, B2B marketing is experiencing dramatic change. The marketing experts are finding themselves under enormous pressure to convey results and validate important program and head-counts investments. Moreover, products and service sales are the core of any business and without generating lead as well as clients it can not continue to exist. Although, there are several techniques to generate leads, surveys are among the most effective techniques for performing an exclusive lead generation.

b2b demand generation survey

Furthermore, conducting market research is really essential in order to understand the market behavior, customers, characteristics, etc. Today, there are numerous lead generation companies that promise to bring quality and effective leads and it becomes confusing which one to choose.…

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