Acquiring a customer is hard work. No matter what field you happen to be in, every new customer is cause for celebration.
Of course, picking up a new customer is only the first half of the equation. Just as importantly, you need to be able to retain that customer moving forward.
A big part of customer retention is delivering quality goods and services at a fair price. That much goes without saying. But did you know sales can play a role in customer retention as well?
Let’s look at that subject in this article.
Selling the Right People
First and foremost, if you are going to retain customers down the line, you need to make sure you are finding the right customers in the first place.…Continue reading