B2B Content Marketing: Crafting Compelling Storytelling Campaigns

In the world of B2B (Business-to-Business) marketing, the power of storytelling often takes a back seat to data and statistics. However, crafting compelling narratives is a valuable tool that can captivate your B2B audience, foster meaningful connections, and drive business success.

In this article, we’ll explore the art of B2B content marketing and how you can leverage storytelling to engage your audience effectively.

B2B storytelling

The Rise of Storytelling in B2B

Traditionally, B2B marketing has been seen as a world of facts, figures, and logic. While data-driven decision-making remains crucial, businesses have recognized the need to humanize their brands and connect with customers on a deeper level.…

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5 Ways To Make The Most Of Your B2B Database

When marketing your business to other businesses, or B2B marketing, your data can be an invaluable asset. Access to a leads database is essential for running successful cold call campaigns or using ABM display advertising to reach prospects.

B2B database backup

In this article, we’ll discuss some helpful tips and tricks that you can use to maximize the effectiveness of your B2B database.

Get in touch with your precious customers again

If you’ve been in business for a while, you likely have a database full of customers. However, even though you have their information, they need to be actively engaged with your brand. To make the most of your B2B database, it’s essential to re-engage with your customers regularly.…

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What B2B Research Solutions Can Do To Help Your Business Grow

Standing for Business to Business, B2B research has several differences with B2C (Business to Consumers) research. True to its name, the involved participants in B2B research are mostly businesses or companies. Meanwhile, in B2C, individual consumers are mainly the targets or participants. Just from the participants, it can be seen that B2B has more complexity.

Developing B2B research strategy for decision making using BI reports

Luckily, there are dozens of marketing consultants that assist in making and doing this type of research. Before getting to know more about the aids that they could provide, here is a brief explanation about the B2B or Business to Business model.

What Is B2B?

The term refers to any transactional activities that happen between a company with other companies.…

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How to Use Social Media to Drive Traffic for B2B Companies

The digital space has experienced exciting transformations in the recent past. If you’ve been managing your social media profiles for some time, it’s likely you’ve witnessed how they’ve evolved over the last couple of years.

Driving traffic from social media

Some of the best examples of these transformations are Facebook, LinkedIn, and Twitter.

These social media platforms changed slowly to become places of networking, reading news, and sharing life experiences. As a business owner, you can only ignore the power of social media at your own risk. With more than 2 billion active social media users, it remains an excellent place to get leads, connections, website traffic, and resources.…

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How to Leverage Digital Marketing for B2B Firms

B2B or Business to Business firms are those in which the final targeting lies upon some other business venture. B2B firms generally provide those products and services which are of critical use of the later kind of business. As the target audience of the B2B firms are not same as the B2C or Business to Consumer-based firms, so does their marketing needs are.

Discussing digital marketing strategy

Generally, thinking about marketing strategies for these B2B firms, we simply consider direct outbound techniques and marketing methods. Although these traditional techniques do have its importance, we just can not ignore the point that this is the era of fast-evolving digitalisation and its influence on B2B marketing techniques is also inevitable.…

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Sales Tips to Increase Your B2B Customer Retention

Acquiring a customer is hard work. No matter what field you happen to be in, every new customer is cause for celebration.

Of course, picking up a new customer is only the first half of the equation. Just as importantly, you need to be able to retain that customer moving forward.

B2B customer retention

A big part of customer retention is delivering quality goods and services at a fair price. That much goes without saying. But did you know sales can play a role in customer retention as well?

Let’s look at that subject in this article.

Selling the Right People

First and foremost, if you are going to retain customers down the line, you need to make sure you are finding the right customers in the first place.…

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The “Secret Sauce” for SMBs to Win in B2B

Many SMB owners operating in B2B markets have the aspiration to acquire large corporate clients. Getting a large “big brand” customer can provide an SMB with numerous benefits including:

  • Larger revenues
  • Long term contracts
  • Enhanced industry reputation

The key to successfully acquiring such clients or customers is to provide an excellent customer experience.

B2B customer experience

What Is Customer Experience?

Customer experience, commonly referred to as CX, is the product of the interaction between an organization and the customer over the life of the relationship.

A great CX means that a customer’s experience during all interactions (i.e. before, during and after purchase) are at least meeting, if not, exceeding customers’ expectations.…

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B2B or B2C – Which Should My Startup Choose?

Opening up a new startup company comes with many decisions. Where are you going to work? Who is going to be working with you? How are you going to sell your product or service? It is this last question that is the focus of this article.

B2B vs. B2C for startup

When it comes to selling your product or service, you typically have two primary options — you can sell it directly to a customer, or you can sell it in bulk to another company and let them sell it to their customers. It is a major decision for your new company to make, and as such it is not one that should be taken lightly.…

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How to Do Surveys for Your B2B Demand Generation Strategy?

These days, B2B marketing is experiencing dramatic change. The marketing experts are finding themselves under enormous pressure to convey results and validate important program and head-counts investments. Moreover, products and service sales are the core of any business and without generating lead as well as clients it can not continue to exist. Although, there are several techniques to generate leads, surveys are among the most effective techniques for performing an exclusive lead generation.

b2b demand generation survey

Furthermore, conducting market research is really essential in order to understand the market behavior, customers, characteristics, etc. Today, there are numerous lead generation companies that promise to bring quality and effective leads and it becomes confusing which one to choose.…

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