Blogging About Healthcare? Read This First

Are you planning on starting a blog that is focused on healthcare? Or do you already have a healthcare-focused blog that you want to improve? Then keep reading for a few tips that will help you set up a great blog or enhance an existing one while delivering quality content to your readers and followers.

Healthcare blogger

Ask Experts for Help

Whether you interview experts or you seek out professionals who can write posts for your blog as guest authors, it is always a good idea to include professional voices on your blog. And if you want, you can even enhance your education in the realm of healthcare by going to a reputable university to get your master of public health degree in person or your public health degree online.…

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How to Start a Blog for Your Small Business

Starting a blog for your business takes a slightly different approach than starting a personal blog. Your business blog can be a marketing vehicle, but rather than a constant sales pitch, it should be a source of credible information for your customers. Done right, it can showcase your brand and increase customer engagement.

Business blogger

Business blogger

Establish Your Goals

Before you start blogging, establish your goals. What is it you hope to accomplish? Some common goals include:

  • Increasing sales
  • Increasing customer engagement
  • Building your email list
  • Distinguishing your company from the competition

Simply having goals isn’t enough. Use the SMART goal approach to make sure you’re setting achievable targets.…

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Showing Your Human Side: Why Blogging Makes Busy Lawyers

It’s unfortunate, but the majority of the people you interact with on a daily basis don’t think you’re human. They think you’re a creature from some far away, incomprehensible, planet filled with lawyers that speak their own language and don’t understand the problems of real people. Deep down inside, you probably already know this to some degree. But, it doesn’t have to be this way. You are human, and you can show potential clients that you really do care. How? Through a blog.

Blog post publishing

Beware SEO Services

One thing you’ll figure out very quickly is that, when you start a blog, everyone suddenly becomes an SEO expert.…

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Small Business Owner’s Guide To Turning Your Web Content From Drab To Fab

For small businesses, online marketing is their one chance to reach their target audience. Unfortunately, most small businesses forget online marketing begins at home first.

Let’s face it, no matter how awesome your online marketing efforts are, if your website’s copy is drab, it’s never going to convert visitors into customers.

Small Business Owner's Guide to Turning Your Web Content from Drab to Fab

Luckily, turning your web content from drab to fab isn’t hard-if you know what to do.

If you’re not happy with the results of your web copy’s performance, try doing the following to improve it:

Write for one person – Instead of writing to a group of people, write to one.…

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The Top 5 Secrets Of Successful Bloggers

The Top 5 Secrets Of Successful Bloggers

How do those successful, popular bloggers do it? We broke it down for you in 5 easy steps.

1.   Building a brand – Your blog, just like any other person or company, has an image. You can both control that image and make it work in your favor, or you can let it run rampant and drag you down.

Decide what you think your blog’s brand or public image needs to be, and make sure that every post, your layout, and everything you do that pertains to your blog sticks to that brand. This is what will make your blog memorable, and this also helps you reach your target market of readers.…

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Why Accepting Guest Articles Isn’t As Easy as It Looks

Companies often put a large focus on how to submit guest articles and why guest posting is a great SEO tactic, but few consider how difficult it can be to actually accept a guest article on their own site. There are many different choices and different questions that a website owner needs to ask before allowing someone to contribute a guest article, but these questions are often taken for granted.

choosing guest writers for your blog

Unfortunately, not putting time and thought into accepting guest posts can cause website owners more headaches than if they were to take the time to research and writer an article on their own.…

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