Many small business owners overlook branding efforts because they see themselves as a business and not a brand. Global giants like Amazon, Disney, Facebook, and Samsung started as small businesses. The reason why those companies are successful is that they branded themselves. But what’s a brand? A brand usually represents the perception of people on the reputation, customer service and advertising from a company.
Every business needs branding regardless of its size. Let’s jump to the eight reasons why building a brand is essential for a new business.
1. Branding Supports Advertising
Advertising is a crucial component of branding. The chosen medium and the targeted demographic constitute to the brand.…Continue reading