When customers come to look at your website or social media channels, what do they see? Each aspect of your branding communicates something about your company – who you are and what you offer.
While your products matter, your branding matters just as much, if not more, because it’s what can keep you top-of-mind and set you apart from the competition. Don’t forget – your branding includes everything from your company’s voice, tone, customer experience and values to its logo, content, website and marketing materials.
As tempting as it may be to throw something together and make changes later, the more thought and effort you put into your brand in the beginning, the better your results will be in the long run.…Continue reading