Branding is essential to the success of a small business. With the right kind, you can more easily build strong relationships, show customers what you believe in and stand out from the crowd.
A good branding plan can be tough to pull off — but the right approach can make a significant difference.
Here are 14 tips that can help any small business improve its branding efforts.
1. Know Your Audience
Most branding strategies begin with market research. Know your customers — who they are, what they need and what they’re not getting from businesses right now. This can help you tailor-fit your branding to the audience you have and the one you want to build.…Continue reading