Why Brand Strategy is Important

The most successful companies in the world, including Google, Amazon, Ferrari, and Walmart, all have something in common. Everyone globally can recognize their brands and know what those names stand for.

Brand strategy

Branding strategy is basically a foundational pillar of businesses. Just presenting a unified brand message may increase your profits by more than 20%.

In fact, many companies spend millions each year to craft the best approach to the brand. But this is not the only reason businesses work with a brand strategy. Other reasons include the following:

1. Stay Focused and Create Clarity

It is simple to wander around from one idea to another with nothing substantial to guide you.…

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Lessons in Branding: Companies Who Do Logo Design Right

Visuals are a big and important part of branding, and while many little pieces make up that brand identity, the first and most important thing is the logo. The logo is the entryway into your brand. It’s meant to be something people will know and recognize as soon as they see it.

Audi

photo credit: Lalesh Aldarwish / Pexels

When a brand has an iconic logo, it’s carries through in everything they do, from the packaging, and the website to the social media, and how people feel about interacting with it. That’s why coming up with a logo is an important part of brand design, and something that has to be taken seriously.…

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4 Reasons to Prioritize Philanthropy in Your Business

Corporations routinely use philanthropy to build a strong brand and reputation. Some philanthropic donations are in the form of time, but most are monetary donations. For example, billionaires like Bill Gates, Michael Dell, and Warren Buffet regularly donate to nonprofit organizations and charities, including their own foundations. Between 2014 and 2018, Buffet donated $14.7 billion and the Gates donated $9.9 billion.

Philanthropy

What do billionaires gain from donating excessively high amounts of money? Their donations and involvement with meaningful causes establishes a positive reputation that creates consumer trust and tends to outweigh negative press.

Have you been curious about how philanthropy can support your business?…

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14 Tips to Improve Your Small Business Branding Efforts

Branding is essential to the success of a small business. With the right kind, you can more easily build strong relationships, show customers what you believe in and stand out from the crowd.

Small business branding

A good branding plan can be tough to pull off — but the right approach can make a significant difference.

Here are 14 tips that can help any small business improve its branding efforts.

1. Know Your Audience

Most branding strategies begin with market research. Know your customers — who they are, what they need and what they’re not getting from businesses right now. This can help you tailor-fit your branding to the audience you have and the one you want to build.…

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How to Refresh Your Brand Image When Feeling Outdated

Creating a brand from scratch is a lot of work. And it is also a huge responsibility – once you launch your brand, you will have to stick to the brand identity and communicate through the brand’s main virtues of what it represents and the additional values that it provides.

Kodak outdated brand

photo credit: Flickr

Also, after launching your brand and starting your own business, you will start working on brand awareness. You will be making sure people hear about your brand and learn to recognize it by multiple elements – colors, style, tone of voice, and many other factors. But with time, everything wears off, and a change is always good but not always easy to deal with.…

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Increase Brand Awareness With These 6 Ingenious Ways

Your business faces competition from other companies in the market, and it’s your duty as a smart businessman to create a different brand that stands out. The big question is how do you increase your brand awareness?

On-target brand awareness

Here are six ingenious steps you can take to improve your brand image, and once you employ them, you are sure of yielding better results.

1. Use Search Engine Optimizations

SEOs are critical in driving organic traffic, and by placing it on Search engine result pages, you can get better traffic and improve your business brand awareness. SEOs enable you to have better SERP ratings, and you can use it on social media platforms, websites, among other online platforms.…

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Working Methods to Increase Brand Exposure with Online Video

When it comes to starting a business and growing your brand online, there are plenty of options to choose from. However, as the internet continues to make its move from desktop and laptop usage to mobile and application-based viewing, video is quickly becoming one of the most sought after methods for both brands and their audiences.

Video production process

As social media platforms like Instagram and Facebook continue to change the way people access the internet, video is now in demand more than ever before. And if you think Google is missing out on all of the action, they are. YouTube is the largest video site and search engine in the world… and it’s also owned by Google.…

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Branding Made Easier with Instagram

Branding is an essential part of establishing and maintaining the identity of your company. Choosing a business name, creating a logo, manipulating a color palette, and fine-tuning your mission statement will all go a long way in making your company easily identifiable by your consumers.

But there is more to branding than simple and singular decisions.

Preparing Instagram post

An effective and well-designed social media strategy can make the branding process easier by getting you noticed quickly, and helping you target the demographic who will be interested in what you have to say.

Instagram, in particular, is an excellent social media platform to start with, as research indicates that the more than one billion users who visit the site today are very interested in learning about their favorite brands on the site.…

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5 Reasons Why Branding Matters as Much as Your Products

When customers come to look at your website or social media channels, what do they see? Each aspect of your branding communicates something about your company or agency – who you are and what you top offer.

Apple Macbook brand

While your products matter, your branding matters just as much, if not more, because it’s what can keep you top-of-mind and set you apart from the competition. Don’t forget – your branding includes everything from your company’s voice, tone, customer experience and values to its logo, content, website and marketing materials.

As tempting as it may be to throw something together and make changes later, the more thought and effort you put into your brand in the beginning, the better your results will be in the long run.…

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5 Best Uses of Custom Canopy Tents to Showcase Your Brand

Is your business participating in an outdoor event this year? Are you looking to increase the buzz about your business? Canopy tents are massively important marketing tools for companies who know how to use them. Not only can they be repeatedly used for different occasions, they practically raise brand awareness for you.

Custom canopy tents

Here are a few ways you can effectively make the most out of custom canopy tents.

1. Grand Openings

If there’s a bomb inside your head for making your business remembered, custom canopy tents are a godsend for grand opening day. This is because the public, your investors and industry competitors may all be looking at you – and first impressions are everything.…

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