POSTS TAGGED : branding

Ways to Improve Your Brand Image with (Relatively) Minimal Effort

Do you really understand the power of a great brand?

  • It allows you to dominate the market
  • It increases the rate of referrals
  • It becomes a major point in the decision making process
  • It creates a strong, opinionated, passionate community
  • It keeps people coming back for more

Brand sign

With all these great benefits you would have to be mad not to pour your resources into branding.

The issue with building a strong brand isn’t about covering the fundamentals but kicking it up a notch and doing that little bit extra to help you differentiate from competitors who may have equally powerful branding in the marketplace.…

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How to Maintain your Brand Consistency

Strong brands are founded on consistency. Before buying a product or paying for a service, customers like to feel the company, have confidence in it and recognize it as a provider of certain value. A consistent brand helps to build a sense of community, fostering customer connection and loyalty. A strong brand also helps companies to differentiate themselves from others, serving as a valuable marketing asset to any organization. Here are top tips for creating and maintaining your brand consistency throughout various communication channels.

Apple products

Deep analysis

In order to get a firm grasp on where exactly your brand stands as far as its image and public recognition are concerned, it’s best to listen to what people are saying about your brand online.…

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How SMBs Can Build And Maintain An Effective Website

We are in a tough economic climate where SMBs need to work effectively to gain the edge over their competitors. With confusion over copyright and the proliferation of “˜do it yourself’ website builders, many business owners are left feeling unsure about how to create their own site which will stand out, be effective at securing new business and suit their needs, but which will also be copyright compliant.

Businesses need to look to communicate their brand values and unique selling propositions successfully and in this online-driven society, so an easy-to-use website with strong visuals is key. The visual language used on a website must represent the company’s values and connect with its customers.…

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Is Freelancing The Answer To Today’s Unstable Economy?

The recent economic depression in the United States alerted many working professionals to just how delicate their employment situation is. Many people lost jobs and others lived with the fear of joining former co-workers in the unemployment line. Inevitably, some turned to freelancing as a way to curb their financial losses.

Is Freelancing The Answer To Today's Unstable Economy?

But for some, those freelancing efforts became not just a part-time source of income, but a full-time gig. Laid off professionals found so much success in their freelancing efforts that, in some cases, they stopped looking for new work and stuck with their new source of income.

Of course, that’s not the case for everyone who ventures into the world of freelancing.…

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5 Tips to Succeed in Your Startup

5 business startup tips

Businesses start up nearly every day all over the U.S. Many entrepreneurs are lean and mean when it comes to setting up their businesses. They’ve learned all the right lessons to starting a business. Consider these steps below to create a successful startup.

1. Stick With What You Know

Start a business in an area of familiarity or industry expertise. Doing what you love has a direct relation to how successful a startup can be. This also enables you to anticipate the needs of potential customers and clients.

2. Make A Plan

Your well-researched business plan should be your company guide for the first few months of business.…

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Branding: Authenticity Is Key To Long-Term Success

branding keys to successWe hear story after story about organizations trying to reinvent themselves or wondering why they have lost market share or stakeholder support. Often times they are so close to the root challenge that they overlook it and try to advertise or promote their way out of slumping sales. A better approach: look deep to examine and refine your true brand essence and never loose sight of the essential emotional connection your brand must make to each guest, customer or stakeholder.

Over the years we have accepted the challenge of assessing and developing strategies to both launch and expand market share for operators and their suppliers in a multitude of industries.…

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