Choosing a CRM That is Best Tailored to Your Needs

Small to medium businesses often do not have the need to use the most robust and expensive CRM tools. Nevertheless, even if you have just decided to become an entrepreneur, having one can help you keep track of your client relationships, attract new leads, boost sales and help with business process automation.

CRM

Of importance is for you to identify your business needs before going out in search of a CRM tool and choose one that can meet such. Here are some important features to consider when choosing a CRM that is best tailored to your needs.

1. Ease of use

It is important that everyone in your team learns how to use the system efficiently.…

Continue reading

How CRM Can Help Grow Your Small Business

It’s challenging to maintain a customer relationship in a business landscape where your biggest competition could be right across the street or one click away. Finding creative and sustainable ways to rise above the rest helps win the race, but it’s important for small business owners to adopt CRM systems as early as possible. When you manage your relationships better, your earning potential could skyrocket.

Businesswoman using CRM

A big myth surrounding CRM systems is that’s it’s too expensive and best suited for larger enterprises. This is far from the truth. Not only are these systems more affordable than you think, but offer a long-term return on investment.…

Continue reading

How Companies Can Make Use Of CRM Systems

Customer relationship management systems, better known as CRMs, make running a business much simpler. Regardless of the industry you work in, it’s important to keep on top of your relationships with customers to improve trust, increase brand loyalty and deliver an excellent service. Below, we’ve put together just some of the ways in which companies can make the most out of CRMs.

Using CRM

To improve time management

Managing time can be difficult when running a business, but customer relationship managers can be used to follow up activities, automate alerts and give customers the levels of communication they deserve. If you work in hospitality, for example, you can rely on an online booking system like Eviivo to manage bookings, deal with clients and keep on top of customer invoices – saving you time, money and allowing you to deliver a professional, confident and streamlined service to your guests.…

Continue reading

Customer Acquisition: 3 Ways to Track your Leads

The truth about market nowadays is that you are left alone on this battlefield. If you think that you are competing with businesses providing similar goods or services, you are completely wrong. The real nemesis is informational noise; the rival to knock out.

Making a business deal

The customer acquisition looks exactly like an auction – business has to be ready to pay more to catch intending purchaser’s attention. In other words, your flower shop is competing not only with other flower shops but with restaurants, financial institutions, and insurance companies, as well.

The acquisition cost is usually reaching breakeven, while the real revenue appears with only second, third or even fourth purchase.…

Continue reading

How to Maximize the Benefits of Your CRM Software

Investing in a customer relationship management (CRM) software package can be one of the best ways to enhance your business relationships and boost profitability. CRM software is a powerful application that, when used to its full potential, can not only mean better customer relationships, but also more streamlined processes, increased sales, and happier employees.

CRM software

However, many companies miss out on these benefits by not using the software to its full potential. Here is a start-to-finish guide for how to maximize the benefits of your CRM software.

Choose the right software package

Getting the most out of CRM software starts by picking the right application to meet the needs of your business and of your employees.…

Continue reading

Dear SMB Owner: Think You Don’t Need CRM Software to Maximize Sales?

This post isn’t a promotional for any single type or brand of “Customer Relationship Management” software. I just want to outline some of the benefits of using one for those of you who’re starting a business soon, or who may be on track to expand your new or established SMB in the near future.

Zoho CRM

I’m not going to recommend any specific software in this post. If you’ve tried CRM’s that are great – or ones that are garbage for that matter – please leave a comment after this article so everyone can benefit from your knowledge.

Benefits of Using a CRM for Your SMB:

Team compliance

How often do you find yourself in a situation where a team member is giving you the “I forgot excuse” when it comes to your sales or customer service process?…

Continue reading