When You Focus on Building Customer Relationships, the Rest is Just Business

As the owner of a self-storage business, I serve people who are undergoing life changes every day. Relocations, divorce, college, and military deployment are just a few reasons someone might benefit from self-storage. Whatever the case, they’re likely tired, stressed, and generally unsettled. The last thing they want to do is slog through a long, confusing sales experience.

Helpful sales person

These days, the lines are blurred between “our business” and “your problems” in all industries. But what many business owners don’t realize is how easily they can soothe someone’s worries with good customer service — even if they have nothing to do with your business transaction.…

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4 Ways your Business Needs to be in Contact with Customers

As a business you want to do everything you can in order to stay in contact with your customers. Long gone are the days when the only ways you had to reach out to them, old or new, was through the phone or snail mail. Although many businesses still send catalogs and sales cards through the mail, the best ways to reach more people are more technological these days.

Florist contacts customer

On top of that, many people and businesses are trying to grow greener, which means mailing less catalogs and even supplying email receipts instead of printed ones. Green or not, you may be interested in making sure you are reaching out to your customers, past, present, and future ones, in every way possible.…

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3 Ways to Easily Stay In Contact with your Customers

With so many different businesses vying for the attention of our globe of consumers, it can be hard to know what you can do as a business to ensure that you’re on the forefront of people’s minds when they are in need of the type of product or service you happen to provide. One way you can help yourself become a household name associated with your industry is to constantly be reaching out and communicating with your current and potential customers.

Direct mail for staying in contact with clients

To learn the best ways to do just that, here are three ideas for staying in contact with your customers.…

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5 Ways to Make Customer Service a Part of your Brand

It isn’t what you sell that makes customers pick you over the competition, it’s what you’re known for. Your brand. What your brand represents sets you apart from the crowd.

Coca-Cola brand in a can

Many companies have a strong brand attached to them. Zappos, the billion-dollar shoe store, is known for its customer service. Their customer centric culture drives their growth in unprecedented ways.

Here are five ways to incorporate customer service into your brand.

Start from Day One

Great customer service shouldn’t be an afterthought and isn’t something you should be putting off for later. It is as important for your business as your core competencies, for without customers there is no business.…

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