Email marketing is a necessary component of a marketing strategy, but some customers may view it as a necessary evil instead. Tools such as the ones provided by Vocus can insure that your campaigns are a success. The success of sharing news, products and opportunities with customers can be eclipsed by email burnout or customer resentment of unnecessary emails.
Try these five tips to ensure that your marketing emails reach their recipients and don’t cause resentment.
1. Use technology to build a gap between your company and the customers – From an online purchase to a social share, every action your customers take can be aggregated and analyzed.…Continue reading