Target The Competition With Better Sales Leads: Here are 4 Must-Dos

When you’re a small or medium-sized business, the competition can seem daunting. They have millions to spend on advertising campaigns and massive sales teams that can reach out to generate more B2B sales leads than you could possibly imagine.

Small business wins sales leads

Don’t be cowed by big business – as an SMB, you may have advantages you haven’t thought of that can help you beat the big companies to the punch, or win over their existing clients. Their clients could be a prime target for your lead campaigns if you develop an effective strategy for winning them over.

Below are the core concepts your lead generation campaign must include to win over new customers.…

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Making Your Market – How to Find Your Lead Generation Unicorn

Everybody wants something for nothing.

It’s human nature to want free stuff, but free doesn’t necessarily need to mean it’s ‘cheap and hasty’. In the world of lead generation, there are a variety of options for you to choose from when attempting to get ahead and build your business on the back of another company’s system. If you’re a company looking for those leads, it’s important for you to restrain your enthusiasm, and make a calculated decision on whom your partner in growth should be.

Lead generation

Too often, we get excited about finding a lead generation company who’ll say yes, that you forget what you’re looking for; the consumer.…

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6 Text Message Marketing Best Practices

Moving beyond email-only marketing to a multi-channel approach to drive more revenue from existing customers is a powerful strategy for small- to medium-size businesses (SMBs).  In fact, for SMBs, targeted, multi-channel marketing is no longer just a good idea, but a necessity for growth.

Text message marketing

Marketing messages sent by text have become an important component of a multi-channel mix that works. Text messages are one of the most cost-effective, efficient tools for communicating with customers. According to data from thousands of campaigns executed for its hundreds of SMB clients, marketing automation service provider eRelevance Corp. reports 39 percent of lead conversions across digital channels come from text conversations.…

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