How Not to Write a LinkedIn Profile

There is plenty of advice available about how to write a great LinkedIn profile, but not as much about how not to do it. In fact, you can do all the “right” things and still have a useless—or worse, a dreadful—LinkedIn profile. Sometimes even the so-called experts fail the perfect profile test.

LinkedIn Japan

photo credit: TAKA@P.P.R.S / Flickr

If your LinkedIn profile seems lacking somehow, check to see if you’ve fallen in the “what not to do” trap.

Have You Heard the One About…

You’ve probably read that your LinkedIn page needs to stand out. Your business personality has to shine through.…

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How to Make your LinkedIn Profile More Appealing

There’s a small section of your LinkedIn profile that follows you everywhere you go on the platform.

Along with your photo, it’s the instant calling card people use to size up who you are and what (if any) interest they should have in your profile, profession and content.

LinkedIn profile blueprint

Get this piece of your profile right, and it lays the foundation for short-term and long-term lead generation and sales.

Get it wrong, and you might as well not even use LinkedIn … it’s that important.

It’s your professional headline, which appears right below your name at the top of your LinkedIn profile.…

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