Monitoring Blogs – Know What’s Being Said About Your Local Business Online

monitor what's being said about your business online

A business blog is essential to maximize your online exposure for a number of reasons, including search engine optimization, building your identity and creating expert status, generating leads, and sharing information to name just a few. You also want to be mentioned and noted in other industry blogs throughout the internet for maximum exposure.

At the same time, you want whatever is said about you around the web to build your creditably to make others want to do business with you. Thus, for optimal results and reputation management, blogging sites are one aspect of your social media marketing strategy that need to be monitored.…

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Five Questions To Answer Before Marketing Your Business

5 questions to answer before marketing your businessAre you clueless when it comes to marketing? Lost in the sea of click-through rates, impressions, search engine bid/ask arbitrage, social media, QR codes and more? You’re not alone.

Here are a few concrete ways to develop – and evaluate – effective online marketing campaigns that can jumpstart small company business revenue without breaking the bank.

CEOs are busy, so I recommend using a checklist to focus your effort, and ensure repeatability. At a minimum, you should be able to answer the following questions before embarking on any marketing campaign:

1. What do I want this campaign to accomplish? This is the most fundamental of all questions.…

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How To Host An Event That Sells Your Company

Conferences can be extremely good business and hosting an attractive event with the right speakers can ensure a full house of people who are eager to part with their cash in order to hear the wisdom that is on offer.

promoting your company at a conference

While conferences can be a good money spinner on their own, it is important not to overlook the promotional possibilities that are on offer when you are hosting a conference, as the chance to have a room full of people who will have an interest in your products or services can be too good to turn down.

Of course, you don’t want to turn your event into one giant sales pitch, so how do you tread the line between offering delegates a fulfilling and worthwhile event and trying to promote your company?…

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Where Is The ROI In Social Media?

social media ROI

If you run a small business chances are cash is in short supply. Money simply doesn’t flow freely around a small business like it does with a large corporate firm. This means that most investment decisions should yield a high ROI, or you could run the risk of putting your company in danger. It often only takes a few bad investments to put a business in choppy waters, so understanding where the ROI is in social media can prove valuable.

Social Media ROI

The hottest topic these days is social media. Social media is known for it’s unusually high ROI (if you are able to measure it).…

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How Group Buying Can Help Your Business

Group buying or collective buying is fast gaining popularity among business owners. The idea originally hailed from China where it is known as Tuangou. Online group buying was first introduced through an e-commerce start-up, Mercata, ten years ago and they had dubbed this business plan as “We Commerce”. For those business owners who are still trying to grasp the concept of this phenomenon, let me break it down for you.

Let’s say you are a subscriber to a discount website or a daily deals site as it is more popularly known nowadays. You would see various offers on product discounts on the site and if you are interested, you would just need to enter your payment details and wait until the minimum number of people is reached.…

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Perfect Your Small Business Skills With Open Courseware

Perfect Your Small Business Skills With Open Courseware

While yes it is true that one doesn’t need a Masters of Business Administration degree in order to run and manage a successful small business, the leadership and business skills one learns pursuing an MBA can in fact help one launch their business to even further heights. Unfortunately not everyone has the time or the money to return to school in order to learn a new set of managerial and business skills. But thanks to open courseware, it might just be possible.

Open courseware is a term used to refer to free online classes offered by various prestigious institutions such as Yale University and Massachusetts Institute of Technology.…

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Is Your Small Business Ready to Go Global?

The National Export Initiative is an encouragement for small businesses to give aid in tapping into the global marketplace. Exporting is a great opportunity, however small business owners need further assistance before jumping into this with both feet. According to the Global Entrepreneurship and Development Index (GEDI), the United States ranks third in the field of entrepreneurship. In the quest to grow your business, it is not surprising that you want to take it to the next level.

doing business on a global scale

Exporting your products and services to other countries denotes that your client base has grown to include the international market. This is growth for your business.…

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Small Businesses and Digital Marketing in 2011

Marketing has come a long way from traditional tools used in print or magazine media. We are in an age where everybody who is anybody is interconnected and with a cursory view of your profile, it is pretty easy to know which market you would most likely be under.  As such, entrepreneurs have a greater chance of locating their target markets without leaving their desks.

digital marketing in 2011

In a recently conducted Zoomerang survey, most SMBs would either increase their digital marketing efforts or retain them in 2011. If small businesses are considered by many as the lifeblood of the economy, especially as far as job generation is concerned, then new customers are the holy grail.…

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Antisocial Media: The Opposite of Social Media

Engaging with the media in an interactive manner is no longer a “nice to have” – it is a necessity.   But, how much is enough and what are the true consequences of doing “just enough?”   And, what if “just enough” isn’t? More often than not, “just enough” is anti-social, if not anti-business.

antisocial media

Here’s an example of “just enough” thinking:

Client: “Yes, we are even more active on Twitter and LinkedIn. We even post a blog now and again.   We are with the program and making great progress. Let’s move on to talk about upcoming press releases.”

It was another one of THOSE meetings.  …

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