Top Considerations for Mobile App Development for SMBs

Smartphones are an essential tool in most people’s day to day routine.  Have to keep organized? Use your calendar app. Need to get to a meeting across town?  Drop the location in your GPS app and head off. Trying to find the best local eatery? Hit up Yelp.

The bottom line is consumers’ smartphones are their modern-day Yoda.  It’s the first place they turn to make a decision. And, this is precisely the reason why your SMB cannot afford to be without a branded mobile app.

Mobile app development

Mobile apps create a virtual relationship between an SMB and its customers. That is if you structure and build your app correctly.…

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5 Reasons You Should be Offering Mobile Apps

It’s been a while since mobile phones were used solely for making calls and sending text messages. These days most of us use them for all manner of everyday processes and entertainments.

Shopping using smartphone

But as retailers, what’s so great about mobile apps and why might they be useful in helping you reach out to new and existing customers? Let’s take a look.

1. Customers want them

Perhaps the most obvious reason why a retailer might aim to design and deliver a mobile app is because customers are generally becoming more inclined to shop via their smartphones and tablets.

It is worth realising that not everyone who has a smartphone is suddenly ready to use retail apps on a regular basis but, and here’s the point really, many of those who do will end up engaging with them in a major way.…

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