4 Tips for Building a Better Blog

There was a time, not too long ago, that blogging was a novelty. But in just a little over 20 years, the concept has changed in a big way. Blogging has changed from being a way for individuals to stay connected to one another, into a multi-million dollar marketing opportunity for everyone — one that can benefit everyone financially from your 90-year old grandma, to Arianna Huffington of The Huffington Post.

blogging tips

Today’s blogs do more than act as personal web pages; they serve as profitable business ventures for corporations and individuals alike. If you’re thinking of entering the blogging world, consider using these four tips to build a blog that people really want to read:

1.

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Your Business Needs to Be Listed on These 6 Cost-Effective Directories & Social Platforms

Does your business suffer from under-listing?

If you feel like your marketing team is doing everything right and still failing to produce the results you (think) it deserves, perhaps you’re not speaking to the right crowd.

Business platforms for marketing

Make that crowds, actually. See, Internet users aren’t monolithic. Just as every independently owned business has a unique mix of customers and fans, every social media platform and business directory has a slightly different mix of users and viewers. Your company — and its principals, in many cases — need to get in front of as many different groups of said users and viewers as its resources allow.…

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5 Ways to Build a More Effective Web Presence

In today’s business industries, it is vital that you have a plan in place to build an extensive and effective web presence for your organization. Communication and socialization happen on a largely digital scale in modern society, so it is important to tap into the mainline of information flow.

Building a web presence

Building a business website is a great step towards building an online presence, but there is so much more you can do to take a more active role in the expansion and marketing of your business. Here are a few ways to build a more effective web presence, and share the joy of your organization with the masses.…

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4 Ways to Get the Most Out of Online Business

For many businesses, especially SMEs, they haven’t really gotten fully to grips with taking their business online in a significant way. Sure, their website is up and there might be a barely used Facebook page somewhere hidden away, but they’re lacking a cohesive online strategy or even a clue where to start.

Online business

Here are four ways that your business can do better online.

Web Site Redesign

You only need to look at the copyright at the bottom of the web page to get an idea when the company’s website was last updated. How modern does it look? Now compare this home page to that of your nearest competitors in either locality or revenue.

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3 Tips for Including Links in Your Small Business Blogs

Blogging for business is a great way to bring more visitors to your website, build fodder for your social media posts, create a network with your customers, and ultimately get yourself a larger revenue stream. However, blogging is a lot more than typing words out on your keyboard. In order to create a blog that is actually beneficial to your business, you have to understand how business blogging works.

Blogging for business

One big area of business blogging revolves around links. The links you choose to include in your content can have a big impact on your overall blogging success, as well as how well your individual blogs perform.…

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Even The Smallest Home Businesses Need An Online Marketing Plan

Even if you are simply a crafter making natural skin care products, jewelry, or you are an artist painting watercolors, you still need to market your business if you want to sell the things you are creating. As a creative person, you’d probably love to do something your enjoy for a paycheck. And, it is possible, if you set up an online marketing plan.

Online marketing lady with megaphone

Yes, these types of items can sell great locally, whether you are selling them in a store as a consigner, or you are selling them at a local arts and crafts show. However, you can make more money making them available in more places, like around the world, simply by being online.…

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Online Marketing Versus Traditional Marketing – What Should You Choose?

Marketing a product or a service is a necessity for every single business out there. If nobody knows about a product, sales will not be generated and profit does not exist. Marketing is vital but few business owners actually have the necessary knowledge to make correct choices.

Online marketing for local business

The biggest debate that normally appears is using online marketing or traditional marketing. We can say that online marketing is rather new, although it has been used for some years now. It practically refers to using the tools that are offered by the internet in order to promote the services or products of a company.…

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How to Effectively Use Ethos, Pathos and Logos in your Online Marketing Strategy

Marketing and advertising to an online market can be a tricky endeavor. With so many people using the Internet daily, it can be a challenge to know exactly who you’re targeting and how to most effectively reach that ideal audience. However, by understanding the concepts of ethos, pathos and logos and how they affect your marketing strategy, you may just have an easier time connecting with your target market and having more online business success.

Online marketing strategy

Marketing with Ethos

A lot of the success businesses have online can be attributed to their ethos, or how credible they are. Because people know that anyone can write anything on the Internet, it takes a certain amount of ethos to make a potential client or customer feel that they can trust a business entity that they see exclusively on the Internet.…

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5 Things to Remember in Dominating Long Tail Keywords

For any person who is focusing on SEO campaigns for a business, it is essential to know about long tail keywords. Long tail keywords can be the difference between a successful business website, and one that nobody visits. They are especially important for people running small businesses, as you don’t have some large team handling your SEO efforts.

SEO

If you are using long tail keywords in your SEO strategy (and you should be), here are 5 things that you should remember to help you dominate the competition.

1. Stay Focused on Your Subject

The point of a long tail keyword is to find a phrase that people are searching for a lot, but not one that every other company is also going after.…

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PPC Advertising is Not Just About Keyword Match Types

Novices to PPC Advertising might very well believe that managing a PPC Advertising Campaign is all about selecting the right keywords and attaching those keywords to appropriate advertisements and their respective landing pages.

Even though this is the basic idea behind PPC Advertising, without a doubt, and one of the reasons why Google AdWords Advertising is one of the easiest to get involved in, this is not the be all and end all to PPC.

pay-per-click advertising

The possibilities for getting really creative with your PPC Advertising are endless. The types of PPC Advertisements available to the average online marketer are expanding all the time.…

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