Top Tracking Tools to Monitor Your Online Marketing Efforts

Putting up an online store can be one of the best business decisions made in this digital age, considering the ever-increasing number of people willing to buy products and services over the Internet. However, having an e-commerce website isn’t enough, as it doesn’t guarantee an increase in sales without the proper marketing strategy in place to drive more people to the site.

Top Tracking Tools to Monitor Your Online Marketing Efforts

To build a winning strategy, a business needs to have a good foundation based on hard numbers about their target audience’s engagement with them. This is why tracking online traffic is necessary. Thankfully, there are a couple of great tools that can be utilized to do just that and more.…

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How Small Businesses Should Make The Most Of Their Social Media Presence

There is no doubt that social media is an integral part of online marketing for small businesses. Unfortunately the social media landscape is very fragmented and it is difficult to know what conversations to join and more importantly how to explore these opportunities in the best way. There are many opportunities for small businesses to really get the best out of their social media campaigns simply by looking how the big brands use social media.

How Small Businesses Should Make The Most Of Their Social Media Presence

Find The Most Suitable Social Media Platforms

It can be quite easy to set up social media profiles on many different platforms. The problem is that each account needs a lot of time and effort to be really successful.…

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5 Reasons Why Your Landing Page is Doomed to Fail

5 Reasons Your Landing Page is Doomed to Fail

The landing page is the critical point in lead conversion; often the deciding factor on whether a visitor turns into a lead or walks away. Therefore, don’t let your entire marketing campaign fail as a result of a single landing page. While evaluating your landing pages, keep an eye out for the following warning signs:

1.   Unclear Call-to-Action

Is your call-to-action clear, compelling, and enticing to the eye? A great call-to-action evokes an emotion in the view, a sense of urgency or reason to click on further. But if visitors are having a difficult time finding the CTA, your landing page is setting itself up for failure.…

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11 Steps To Give New Angle To Your Old Content

tips for engaging online readers

When you’re an online marketer, it becomes a necessity to keep adding new angles when it comes to engaging your readers with content. This keeps your readers happy and looking forward to more. You don’t have to reinvent the wheel – just a few imaginative twists and angles now and then are enough to keep the blood flowing.

1. Highlight Words And Phrases

When you want your readers to pay special attention to funny bits, informative bits and quotes, make sure you highlight them. If possible, use a different font for quotes – perhaps even a slightly larger font size. Try to present your top keywords in italics or in bold, to let your reader know that the content is relevant to their search.…

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How to Maintain a Professional and Effective Business Blog

An online marketing tip that professionals will receive time and time again is that it is important to have a company blog. But aren’t blogs just something that teens use to muse about their gossip and favorite TV shows? Not anymore.

Blogs can be a great way for companies to share information, connect with customers, and increase traffic to their website. However, this can only happen if the blog is created and maintained correctly.

tips for maintaining a professional business blog

To get readers to take your company blog seriously, it is important that the blog does not look like a boring default WordPress blog. You can instantly add flare and originality to the appearance and functionality of the blog simply by browsing through different themes and choose one that best suits your company’s overall tone and purpose.…

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What Social Media Metrics Matter for Your Local Business

Local businesses tend to understand the inherent importance of metrics, but when it comes to social media platforms, it can be confusing to figure out what’s most important. Perhaps part of the difficulty with social media platforms is they provide so much information to businesses it can be hard to determine what to focus on.

what social media metrics matter and why

Unfortunately, a common response when overwhelmed is to become indecisive and not take action. Therefore, in this post, I’m going to share specifically what metrics you should pay the most attention to and why.

Your Facebook reach. You can see the impact each of your Facebook posts has had with this metric.…

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3 Video Marketing Tips For Small Business

If a picture is worth a thousand words, then a moving picture may be worth 10,000 views? While that may be a stretch, the value of online video marketing for small businesses is real – if production and promotion are approached strategically.

One of the biggest difficulties small businesses face in developing an online video presence is the dollars – so many entrepreneurs scratch their head at the cost of video production for online marketing. Yet, beyond these misconceptions exists a video reality – developing an online video marketing strategy can be a cost effective way to increase brand awareness, and maybe even generate leads.…

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Tips to Reconvert Leads (and Why It Really Matters)

Your website is out marketing your local business 24/7, right? If it’s doing a good job, you’re getting a lot of visitors. With a good call to action, hopefully a fair majority of your visitors are taking an action on your website.

As positive as any action a visitor takes on your website is, a simple visit to your site does not make this individual a solid lead. Instead, you have the opportunity to re-convert this individual (or in other words, convert him or her). After a number of the right interactions with your site, this individual begins to develop into what could be a solid lead.…

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Three Key Steps To Starting a Web-Based Business

keys tip to starting a web-based businessAs an online marketing specialist, I’ve seen too many online businesses go bust due to poor planning. Trust me, you don’t want to blindly dive into the world of online business.

If you don’t know what you’re doing from the get-go, it doesn’t take long to lose your investments. These three steps will help you on your way.

1. Research your market carefully.

Whether you plan to sell a product or service, you must be sure there’s opportunity to turn a profit in your specific online market. For example, my boss initially wanted to start an insurance brokerage “” until he realized that thousands of individual insurance companies were already vying for the same customers online.…

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5 Ways To Use Google+ For Business

5 Ways To Use Google+ For Business

Google Plus is not only for social communication but has proven to be an effective tool for business. Whether it is used in cost reduction efforts or to save time, Google Plus has numerous features designed to improve business productivity and efficiency. Businesses should try Google Plus to determine how the tool can facilitate business growth.

1. Google Plus Hangouts for Video Conferencing

Google Plus Hangouts allows users to collaborate and meet with remote clients and employees. A face-to-face meeting is often more personal than just the phone. Google Plus Hangouts will facilitate videoconferencing when business people cannot reach a central location for a meeting due to budget constraints, schedules or flight delays.…

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