Pay-per-click is a terminology almost all marketers are familiar with as a widely accepted marketing strategy to promote businesses. The main question is; how much do we know about PPC? Pay-per-click (PPC) marketing is often referred to as paid search, search engine marketing (SEM), or google advertising. If you’re quite observant, you would have seen sponsored ads particularly at the top of Google’s search engine result page – That’s pay-per-click advertising.
What are key benefits to including pay-per-click ads in your marketing mix? First off, as a small business owner, your marketing budget is highly precious. As a result, most business owners are apprehensive to maximize new marketing initiatives.…Continue reading