5 Common Product Packaging Mistakes – And How to Avoid Them

No one wants their product’s packaging posted online as a joke or horror story. Perhaps the packaging failed, allowing the product to be damaged in transit. The labels might be considered misleading, or the amount of packaging is criticized as wasteful.

Packaging mistakes

However, you can avoid becoming one of these examples of what not to do by educating yourself. Here are five common packaging mistakes and tips on how to avoid them.

Material Waste

Wasted material has become an issue for consumers. They may or may not pay more for products in minimalist packaging, but they’ll respect a brand that minimizes the packaging or uses recycled materials in the packaging.…

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Riding the Tide: 10 Packaging Trends for 2019

When we’re packaging our products, we’re always wary of looking too trendy. That said, packaging needs to be visually attractive, practical, and relevant. What will buyers be looking for in 2019?

Packaging Trends 2019

Here are 10 features we are forecasting will have maximum shelf appeal.

1. Soft colors

What we’re not doing for packaging in 2019 is anything that could be considered “aggressive”. This applies mainly to the most obvious detail – packaging color. Expect more subdued hues and pastels. Dove gray, muted celery, and whisper pink are a few examples.

2. Minimalist design

In advertising, there’s the old adage, “show, don’t tell.”…

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Packaging Like a Pro: How to Streamline, Save and Stand Out

Taking the order and making the sale should not be the end of the customer experience journey. If the item that they have ordered from you arrives in poor condition due to cheap or inappropriate packaging, all that goodwill can soon disappear.

Amazon shipping packaging

This article takes a look at how you can enhance a professional image for your business by making sure your goods arrive in good condition and tell the customer that you care about them.

Think like a buyer

The first thing you should do when assessing your shipping policy is to think like a buyer. If you were ordering from your company you would want a number of key requirements to be fulfilled.…

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