5 Types of Effective Marketing Swag for Your Etsy Brand

You love to craft, and you’ve been told time and again people would pay money to buy what you can produce. You’ve decided to try to earn some extra income – perhaps even grow your passion into a viable career someday – by opening an Etsy store.

Etsy sewing shop

In order to effectively get the word out about your store, you should start a marketing campaign to grow awareness about your store. Pass out and mail swag personalized with your Etsy shop’s information. Give these items as a bonus with an order, mail them to influential reviewers and bloggers, and pass them out at crafting fairs.…

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How To Host An Event That Sells Your Company

Conferences can be extremely good business and hosting an attractive event with the right speakers can ensure a full house of people who are eager to part with their cash in order to hear the wisdom that is on offer.

promoting your company at a conference

While conferences can be a good money spinner on their own, it is important not to overlook the promotional possibilities that are on offer when you are hosting a conference, as the chance to have a room full of people who will have an interest in your products or services can be too good to turn down.

Of course, you don’t want to turn your event into one giant sales pitch, so how do you tread the line between offering delegates a fulfilling and worthwhile event and trying to promote your company?…

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Why Promoting Your Small Business Is So Important

business promotional tacticsIf you think you have achieved success when you saw your business up and running, you are wrong. You are   actually just starting. You are not really considered successful yet if you have just started your business. Your greatest challenge comes when you have to make your business available to the public. You still have to find who is going to buy your products.

This challenge could never be boring. You can be creative and organize fun stuff to promote your business to the public. Well that sounds easy and fun, but the truth is, you have to know something more about promotional campaigns before you can be successful on that end.…

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How Promotional Items Can Build Your Brand and Your Business

promotional marketing productsIn this age of social media marketing, it’s easy to forget that one of the easiest, most cost-effective ways   to get your small business in front of people is to give them a gift. According to an Advertising Specialties Impressions study, 84% of promotional products recipients remember the advertiser on the product they receive. And, given that you can get items for a lot less than you can get online ad space, promotional items are a great way to market your products or business in these tough economic times.

Here are some tips on how to use promotional items to make an impact for your small business:

Think Form and Function: One of the biggest challenges in using promotional items is in choosing a gift that will end up on someone’s desktop and not in the trash can underneath it.…

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