Social Media Marketing Mistakes Small Businesses Should Avoid

As small business owners begin marketing their company on social media websites like Facebook, Twitter, Instagram, Pinterest and the like, it’s easy to go overboard when attempting to build your fan base and convert them into customers. Sure, social media platforms are powerful, they have hundreds of millions if not billions of potential customers congregating on them, and they’re excellent platforms to build your brand and find loyal customers.

Social media marketing

It’s unfortunate but many companies still make big mistakes with their social media accounts. Since three quarters of the people online use social networking in one form or another, using these accounts wrong could have a negative impact on your business.…

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How to Advertise on Facebook Profitably for Small Businesses? (Infographic)

As a small business, you want to generate leads and sales quickly but you don’t have a hefty marketing budget set aside every year to ‘build your brand’. Traditionally, advertising has been correlated with spending large amount of money for brand awareness, especially when TV and radio are the only broadcast mediums available. With the advent of social media, we have at our disposal, a direct marketing tool for growing our business predictably without exhausting huge budget. And that is Facebook.

Facebook app

Facebook is ideal for small businesses because its granular targeting options allows you to focus your limited budget on where it matters.…

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Social Commerce: How Social Media Can Have A Major Impact On your Business

These days, social media is everywhere. It’s hard to think of a brand or a business that doesn’t have a presence on social media that they’re using to their advantage.

Social commerce concept

We all understand the dangers of using social media as part of your marketing plan – bad reviews, tasteless tweeting, and of course, the trolls – but what about all the positive impact it can bring?

Communicate directly with your customers

Have you just received a new shipment of a highly sought after product? Or are you having a huge sale? Social media is the fastest way to ensure this information reaches your customer base.…

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Social Media Tactics for Pop-up Promotions

Pop-up promotions have become an increasingly popular marketing tool for small businesses and start-ups, some people even claim that they are better at launching and growing a new business than social media.

But when it comes to the competition between social marketing and the real-world, face to face kind there doesn’t have to be a loser. Pop-up promotions and social media can be used together, and if it’s done well the whole can be significantly bigger than the sum of its parts. Which is why pop-up space provider Promotional Space put together a simple infographic to show you how to incorporate your social media marketing with pop-ups and your pop-up marketing with social media.…

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Six Reasons Why a Construction Company Should Invest in LinkedIn

LinkedIn represents an essential professional network for construction companies. Often considered as nothing more than an online recruitment platform or resume database, LinkedIn can actually become a powerful tool when incorporated into your online marketing strategy. Rich with a multitude of features dedicated to businesses, it is the ideal place to enhance your brand and grow your business.

LinkedIn

If your construction company is not yet on LinkedIn due to a lack of time or conviction, here are six facts that should convince you to use LinkedIn as a leverage to increase your business opportunities.

1. 414 million LinkedIn users throughout the world

LinkedIn is the largest professional social network with 414 million members, including 107 million in the USA.…

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Targeting the Right Social Media for your Audience

When it comes to digital marketing, you are always told to push social media, spread brand awareness and engage with your customers. The problem is, not all social media platforms provide productive and effective outreach to your target demographic. How do you know if your product is reaching the right people?

Social media

Below is a quick summary on the audiences that use some of the biggest social media platforms and successful campaigns created by both big and small brands.

Snapchat

Launched in September 2011, Snapchat has overtaken many social media platforms in popularity. This highly engaged audience is made up primarily of 13 to 34 year olds.…

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6 Things you Need to Create an Epic Social Media Presence

Large corporate brands have a wealth of social superstars at their disposal. The vast majority of small businesses do not, often preferring to micro-manage every aspect of their social presence to ensure every post is perfect. Going the self-managed route may seem like the best bet as you build your company’s reputation and reach, but there’s a lot more work that goes into creating an epic social presence than most people think.

Follow me on Twitter

Most small-to-medium sized businesses fail to reap the rewards that social can offer because they don’t regard it as a legitimate marketing option. There’s so much to consider and that’s why understanding what’s going on in the social-sphere is very important.…

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5 Easy Ways To Find Potential Customers On Twitter

Do you need more customers? Despite being 9 years old and having 316 million active users, Twitter is still a mystery for business owners. Most still can not grasp how to navigate through the noise and find their target audience. What makes Twitter a great place for any business is the ability to search status updates and user bios based on keywords.

Twitter marketing balloons

The following 5 methods will teach you how to find new leads and potential customers for your business on Twitter today.

1. Search For Your Name

Take the time search your business’s name on Twitter. The result? You may find a number of unbiased tweets regarding your company’s products and services.…

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6 Top Tips on Promoting Your Business on Social Media

Social media is increasingly becoming a tool for organizations, both big and small, to promote their business and create awareness about their current and upcoming offerings.

Social media marketing

Most of you would agree that it is important to understand the different facets of any tool to be able to utilize it optimally. And because social media is proving to be highly effective in engaging audiences and attracting potential customers, socially savvy entrepreneurs have started using valuable content to drive their initiatives.

However, one should also know that the online community has little (or no) tolerance for self-promoters who use social media for free advertising.…

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Turn Followers to Customers with Social Media Conversion Strategy

If you are using social media marketing as one of your growth strategies, you are doing yourself a world of good. Growing an engaged audience is swell, but what I find that most developing brands value most is growth of happy customers.

Hashtag

Social media today is right at the center of everything. If maximized, it can do a lot more good than attracting Likes and Retweets – but serve as an engine that attracts an audience and sherpas them to buying.

As a marketer or entrepreneur, you have every opportunity to tap into social media potential to execute lucrative strategies that I’ve used to successfully turn followers to customers.…

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