Taking your Brand on The Road: Making The Most of Trade Shows

Trade shows are one of the best places to advertise your business. When you attend a show, you can show off your brand and products. But, it’s not a risk-free proposition. If you’re not careful, you can also lose more than the cost of the booth.

Trade show

Decide What Your Goals Are Before You Go

Before you rush out and set up your booth, decide on what you want out of the trade show. For example, some businesses go to collect leads. Others go to showcase their wares for other businesses, but not to collect sales leads directly. Still others go to network or even sell directly at the show.…

Continue reading

5 Reasons to Exhibit at a Trade Show

Compared to direct marketing and online advertising, exhibiting at a trade show is far from cheap. From renting floor space to developing a great booth, the high cost of exhibiting at a trade show makes this form of marketing one that many small to medium-sized companies ignore solely due to its expense.

Trade shows are great places to generate fresh sales leads for your business

While exhibiting at a trade show can be expensive, the rewards can match – and in many cases, vastly exceed – the cost of developing a booth, renting floor space, and travelling to and from the event itself.

We asked trade show experts Display Wizard about the benefits and rewards of a great trade show exhibit.…

Continue reading