No Regrets: A Trade Show Supply Checklist Everyone Should Use

There’s nothing worse than getting to a trade show only to realize that you were supposed to supply your own tables, cords, and signage – and more. Here’s a checklist that will prevent that from ever happening to you.

Trade show

Aromatherapy Products

Some trade shows are stuffy. Aromatherapy can help with that. Sticks or vials of various scents can revitalize and refresh the air. It’s especially helpful if you get tired after a few hours of heavy traffic at a show or event.

Lavender, cinnamon, chamomile, benzoin, cedarwood, clary sage, frankincense, geranium, jasmine, neroli, patchouli, rose, sandalwood, and ylang ylang are some of the most relaxing essential oils you can buy.…

Continue reading

4 New Experiential Technologies for Trade Shows

For many industries, trade shows are an essential component of building brand awareness and major partnerships, as well as generating sales. But increasingly, simply having a simple booth and brand representative aren’t enough, and many great businesses have taken the leap to use new technologies to make dramatic impacts at trade shows. Trade show attendees and potential clients of all kinds are becoming better informed and often more reluctant to make commitments to brands.

Nintendo experiential expo booth

Sure, most trade shows have now included an aggressive social media marketing regimen for attendees and demonstrators. Paper brochures and flyers are now largely a thing of the past, and even pre-event, many demonstrators of a trade show are allowed to share pertinent business information with the social profiles of attendees hours or day before the floors open.…

Continue reading

Trade Shows and Exhibits: Easy and Effective Ways to Attract More Visitors to your Booth

When you’re attending a trade show or convention, it’s all about exposure. So, here are some simple and effective ways to get more people to notice your booth.

Gorilla Glass trade show booth

Get a Good Location

Your booth location will determine a lot of your success at a show. The old adage is true: “location, location, location.” Does anyone need to be reminded of this? Yes. We see this advice all the time, and yet many businesses still don’t get in until the last minute, forfeiting the best places in the show. As a result, they’re stuck behind a pole, or in the back where residual foot traffic happens.…

Continue reading

4 Reasons Why Events and Exhibition Stands Go Hand in Hand

Tradeshows and commercial events are gaining steam in every vertical market because the fight for limited corporate spending budgets has been gravely intensified by uncertain markets.

Busy trade show

New and old companies alike will often visit trade shows and their ilk to scope out the competition; silent sharks swimming through a current of vendors and exhibitions, passively observing their competition take another bite out of the market.

Just kidding. There’s nothing predator-like about being a silent observer. You might feel like James Bond scoping out your competition, you might even engage with them and act like a customer undercover to learn more about their strategies but as you engage them – you’re standing inside the most powerful tool in their arsenal: their exhibition stand.…

Continue reading

Taking your Brand on The Road: Making The Most of Trade Shows

Trade shows are one of the best places to advertise your business. When you attend a show, you can show off your brand and products. But, it’s not a risk-free proposition. If you’re not careful, you can also lose more than the cost of the booth.

Trade show

Decide What Your Goals Are Before You Go

Before you rush out and set up your booth, decide on what you want out of the trade show. For example, some businesses go to collect leads. Others go to showcase their wares for other businesses, but not to collect sales leads directly. Still others go to network or even sell directly at the show.…

Continue reading

5 Reasons to Exhibit at a Trade Show

Compared to direct marketing and online advertising, exhibiting at a trade show is far from cheap. From renting floor space to developing a great booth, the high cost of exhibiting at a trade show makes this form of marketing one that many small to medium-sized companies ignore solely due to its expense.

Trade shows are great places to generate fresh sales leads for your business

While exhibiting at a trade show can be expensive, the rewards can match – and in many cases, vastly exceed – the cost of developing a booth, renting floor space, and travelling to and from the event itself.

We asked trade show experts Display Wizard about the benefits and rewards of a great trade show exhibit.…

Continue reading