POSTS TAGGED : trade shows

How to Make Your Small Business Shine During Trade Shows

There are many marketing strategies your business can implement these days, which are mostly effective in their ways. Thankfully, depending on your target audience, such tactics work to grow brand awareness, increase customer loyalty, and boost conversions too. One old but gold marketing scheme that seems to have not failed businesses ever since is through trade shows.

Trade show

Attending trade shows gives your brand enough exposure and opens different opportunities. The question now is how to position your business well during these events. What strategies should you implement to highlight your brand during a trade show? Read along and you’d find insightful answers to these questions.…

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Achieving Greater Business Visibility Online And Offline

The small business entrepreneur is typically cash-strapped and has to make do with a shoe-string budget. For those who have established their small or large businesses though, the use of trade show displays is a marketing strategy that can reap excellent returns.

Trade show booth

ExpoMarketing has been around long enough to know all the tricks of the trade to support the entrepreneurial spirit. Leveraging its own creative skills in combination with entrepreneurs, we are able to generate trade show displays that enhance existing marketing efforts.

Several benefits can be derived from using this method to augment existing marketing strategies, which include the following.…

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3 Trade Show Networking Tips for Success

Networking is the single most powerful tool you can use at a trade show. You cannot afford to not have your whole staff networking at all times at the trade show. Spend some time before the show perfecting the finer points of your product or service you are providing.

Networking at trade shows

Make sure that these come off as conversational and not too pushy. Any connection you make at the trade show could be a potential sale now or down the road. If you are personable and likable, even if they don’t purchase from you, they may recommend your services to friends and colleagues.…

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Trade Shows: How to Save Time and Make Sales

Every industry has at least one must-attend event each year, from b2b conferences, to industry showcases and trade shows. What makes these events important to your business is the potential to increase both brand awareness and generate lead sales.

Trade show lounge

Exhibiting events are an exciting growth opportunity for any business with as many as 81% of attendees at a trade event having buying authority. By running a successfully engaging stand, you might make a huge difference in future sales for your business. So, how to do you attract these potential buyers?

You do this by avoiding time wasting activities and working your exhibition stand in a smarter way.…

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6 Low Cost Promotional Product Ideas for your Next Trade Show

Promotional products are a great way to forge a relationship with customers (existing and potential). At the same time they serve as a good giveaway that boosts recall value for businesses and brands. From low cost items to the costly and bizarre, promotional products can do wonders for your business.

TastyTrailers sticker

So, are you participating in a trade show and have some really great products to grab eyeballs at the event? Are you looking for that little something to give away as a freebie and stand out in the crowd? Let us take a look at what you can offer as promotional products:

1.

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No Regrets: A Trade Show Supply Checklist Everyone Should Use

There’s nothing worse than getting to a trade show only to realize that you were supposed to supply your own tables, cords, and signage – and more. Here’s a checklist that will prevent that from ever happening to you.

Trade show

Aromatherapy Products

Some trade shows are stuffy. Aromatherapy can help with that. Sticks or vials of various scents can revitalize and refresh the air. It’s especially helpful if you get tired after a few hours of heavy traffic at a show or event.

Lavender, cinnamon, chamomile, benzoin, cedarwood, clary sage, frankincense, geranium, jasmine, neroli, patchouli, rose, sandalwood, and ylang ylang are some of the most relaxing essential oils you can buy.…

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4 New Experiential Technologies for Trade Shows

For many industries, trade shows are an essential component of building brand awareness and major partnerships, as well as generating sales. But increasingly, simply having a simple booth and brand representative aren’t enough, and many great businesses have taken the leap to use new technologies to make dramatic impacts at trade shows. Trade show attendees and potential clients of all kinds are becoming better informed and often more reluctant to make commitments to brands.

Nintendo experiential expo booth

Sure, most trade shows have now included an aggressive social media marketing regimen for attendees and demonstrators. Paper brochures and flyers are now largely a thing of the past, and even pre-event, many demonstrators of a trade show are allowed to share pertinent business information with the social profiles of attendees hours or day before the floors open.…

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Trade Shows and Exhibits: Easy and Effective Ways to Attract More Visitors to your Booth

When you’re attending a trade show or convention, it’s all about exposure. So, here are some simple and effective ways to get more people to notice your booth.

Gorilla Glass trade show booth

Get a Good Location

Your booth location will determine a lot of your success at a show. The old adage is true: “location, location, location.” Does anyone need to be reminded of this? Yes. We see this advice all the time, and yet many businesses still don’t get in until the last minute, forfeiting the best places in the show. As a result, they’re stuck behind a pole, or in the back where residual foot traffic happens.…

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4 Reasons Why Events and Exhibition Stands Go Hand in Hand

Tradeshows and commercial events are gaining steam in every vertical market because the fight for limited corporate spending budgets has been gravely intensified by uncertain markets.

Busy trade show

New and old companies alike will often visit trade shows and their ilk to scope out the competition; silent sharks swimming through a current of vendors and exhibitions, passively observing their competition take another bite out of the market.

Just kidding. There’s nothing predator-like about being a silent observer. You might feel like James Bond scoping out your competition, you might even engage with them and act like a customer undercover to learn more about their strategies but as you engage them – you’re standing inside the most powerful tool in their arsenal: their exhibition stand.…

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Taking your Brand on The Road: Making The Most of Trade Shows

Trade shows are one of the best places to advertise your business. When you attend a show, you can show off your brand and products. But, it’s not a risk-free proposition. If you’re not careful, you can also lose more than the cost of the booth.

Trade show

Decide What Your Goals Are Before You Go

Before you rush out and set up your booth, decide on what you want out of the trade show. For example, some businesses go to collect leads. Others go to showcase their wares for other businesses, but not to collect sales leads directly. Still others go to network or even sell directly at the show.…

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