In today’s highly competitive global market, over 90 percent of business to business marketers are using content as a main strategy. They are also realizing the many benefits that are associated with using engaging, relevant and quality content.
In addition to getting a company’s brand noticed, they can also promote customer loyalty and increase their sales. Unfortunately, over 50 percent of businesses find that they are unable to produce the right content to engage their customer base and keep them interested. That’s why many are leaning toward outsourcing their content development.
While it may be good for their business, is it actually worth the cost?
Costs are Significantly Less
If you’re a business owner who is trying to cut costs, you may be trying to do everything on your own. However, if your rankings are falling or you’ve been hit with penalties, you’re not going to be saving money with a DIY mentality.
Spending money to hire freelance writers to come up with your content will still keep your costs to a minimum compared to the more traditional methods of marketing. Putting experts behind the plate means that you’re going to generate more leads when you use this route.
Free Up Resources
There are a number of symptoms that indicate it’s time to seek the help of a professional when it comes to content development. Whether you’re retooling your website to make it more accessible or you’ve generated the wrong type of traffic, an expert can set you up correctly from the start. Outsourcing your content development can also free up your company to tackle other resources such as core operations.
Quick Turnaround Time
Dependent on how you’re getting your content development writers, the majority can deliver excellent work and in a short amount of time. Since you don’t have to worry about coming up with new ideas and fresh content for either a newsletter company blog or flyer, outsourcing can prove favorable when it comes to meeting deadlines.
Increase the Quality of the Content that is Produced
An in-house team of marketers may be only able to place one post each week. However, if you hire a freelance writer to take on the task, they’ll be able to boost that level to something that is best suited for your business. In addition to having more content to attract your customer base, they’ll also be experienced enough to use SEO and social media traffic to get your company noticed.
Reach a Larger Audience
When you’ve found a freelance writer with a large following, you can hire them to promote the content that they generate for that type of audience. If your business is real estate, you can search for a freelancer who is knowledgeable about your niche. In addition to gaining a new fan base, the writers followers could also be interested the content that you’ve hired the writer to deliver.
Build Industry Authority
For those looking to building your employees authority or that of a CEO, your freelance writer can act as a ghostwriter for the company. The individuals within your company can give the writer ideas about posts that they would like generated. Since they don’t have the time to do this on the own, the freelancer could write the content and give up the rights. This allows the employees within your business to publish the documents under their own name. Not only that, this will help keep your costs low, and you can build a reputable and trustworthy reputation in the field that you work.
If you don’t have the ideas or savviness to devote to great content marketing, don’t sweat it. There are enough talented freelance writers that can help you develop high quality content for your business newsletter or blog. They may also have the resources to promote it, so you can keep your company visible.