“I am the type of manager who is most comfortable giving direction to my team members. I am very good in my field, and I believe that my knowledge has gotten me promoted to management positions. Therefore, I need to keep directing them since I’m the expert and highest in authority. But lately, I’m hearing more and more about empowerment to create engagement. What is it and how do I do it?”
This thought process is a common one for many of today’s managers. We simply do not know how to empower others. To empower is to give over power and authority to someone else; to enable others.…
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What can one comment on Twitter do to your brand? Surprisingly, a great deal. Social media plays a vital role in how people perceive your goods or services.
More and more small businesses are setting up their Web headquarters on Facebook instead of a traditional website. This has several benefits over a typical small business website. For one, a Facebook page is free. It also provides an instant connection to potential customers in a way that standard websites don’t. You don’t need to hire a professional to design a Facebook page, and you don’t need to pay someone to optimize it for search engines.
While the dawn of the internet has brought us e-commerce and a brand new channel to market, it has also empowered the consumer in an unprecedented way. Websites like Trip Advisor and Review Centre have given unhappy customers a very public platform on which to vent their spleen about any perceived injustice and this can have business owners running for cover.
With the advent of technology comes a convenient way of running your business. Who would have thought that social media, gadgets and various business tools can enable even the technologically-challenged entrepreneur to be connected even if they are away from the office?
