Tradeshows and commercial events are gaining steam in every vertical market because the fight for limited corporate spending budgets has been gravely intensified by uncertain markets.
New and old companies alike will often visit trade shows and their ilk to scope out the competition; silent sharks swimming through a current of vendors and exhibitions, passively observing their competition take another bite out of the market.
Just kidding. There’s nothing predator-like about being a silent observer. You might feel like James Bond scoping out your competition, you might even engage with them and act like a customer undercover to learn more about their strategies but as you engage them – you’re standing inside the most powerful tool in their arsenal: their exhibition stand.…Continue reading