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Price Optimization is a Must for Online Retailers: Here’s Why

The speed of change in technology and business is rapidly increasing. Those who are unable to ride the waves of change risk falling far behind their competitors. E-Commerce businesses are always seeing new trends come and go as the online retail landscape continues to shift. Some of these trends are short-lived, while others permanently affect how you should be doing business.

Price optimization strategies for eCommerce

Pricing Optimization Strategies Predict Trends

Dynamic pricing and price optimization are at the core of essential and long term trends.

They consist of pricing strategies that a company uses to take advantage of what consumers are willing to spend, when they spend the most, and their usual buying habits.…

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5 Important Marketing Trends for Legal Professionals

There are few industries that move faster than marketing. Especially now that marketing is essentially combined with the even faster-moving technology industry, it can be very difficult to keep up. Legal professionals that stay on top of marketing trends and effectively use the latest strategies can get a leg up on all of the competition. Those who do not keep up and adapt can quickly find themselves left behind.

Legal marketing trends

Judging by the current climate and trends through the first half of 2017, there are some pretty clear themes to the changes in legal marketing. Many of these trends have looked promising to small firms and solo attorneys, and the biggest theme in recent legal marketing is the increased visibility of these little guys and an effective leveling of the playing field in the digital world.…

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A Manager’s Guide to Giving Proper Employee Performance Evaluations

Make no mistake about it, administering an Employee Performance Evaluation is never easy. While the process of assessing employee performance may seem intimidating at first, they do become easier the more a manager does them.

Employee performance evaluation

Performance, including productivity and morale, go up significantly when managers empower employees with the constructive criticism and positive feedback they need to strive to be the best they can be for the betterment of the company.

This guide will help all managers to learn and/or improve upon the skill sets that are needed to perform accurate and effective employee assessments with the utmost professionalism throughout their careers.…

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Discover Three Acronyms that Will Help Your Company’s Website Stay Ahead of the Game

Running a small business is no small feat. A lot of tasks that are allocated to a number of different resources in other types of companies tend to be undertaken by a handful of individuals in the case of small businesses.

CEO

So as a small business CEO or manager, it is extremely important to always keep in mind the big picture of each and every thing that your company must be paying attention to – especially in terms of your website which plays a crucial role in reaching out to your preferred client base. And we know that you do not have a lot of time on your hands, so today, we present three essential concepts that you need to remember in the form of acronyms.…

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3 Procurement Tips for Small Businesses

Anybody running a small business will know only too well how many different hats they have to wear in the average working day. Strategy, operations, business development, staffing, finance and customer relationship management, to name but a few.

Procurement

As a result, procurement can often be treated as a low-priority issue that gets very little attention or strategic focus. This can be a big mistake when you consider that small and medium sized businesses spend at least 50 percent of their sales revenue on procurement of input services and materials.

Put that way, it is easy to see the impact that even a small improvement in procurement efficiencies could have on your bottom line.…

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How to Reduce Stress Through Better Time Management

Your daily routine involves clocking in 10 hours at the office, going home to wolf down a quick dinner and then getting right back on your laptop to fire off a few more emails.

Stressed out entrepreneur

By the time night comes around, you fall into bed utterly exhausted but unable to switch off, a million and one thoughts about bills and forgotten jobs chasing each other around your head.

That’s just life as an entrepreneur, right?

Think again.

Being a small business owner is hard work, don’t get us wrong.

But feeling stressed, tired and running yourself ragged 24-hours a day isn’t a longterm strategy for success.…

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Social Media Marketing Mistakes Small Businesses Should Avoid

As small business owners begin marketing their company on social media websites like Facebook, Twitter, Instagram, Pinterest and the like, it’s easy to go overboard when attempting to build your fan base and convert them into customers. Sure, social media platforms are powerful, they have hundreds of millions if not billions of potential customers congregating on them, and they’re excellent platforms to build your brand and find loyal customers.

Social media marketing

It’s unfortunate but many companies still make big mistakes with their social media accounts. Since three quarters of the people online use social networking in one form or another, using these accounts wrong could have a negative impact on your business.…

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Attract Talent With Affordable Benefits

As a business owner, you probably already know you’re in a race to attract the best talent. Large, multinational corporations can deploy enormous resources to keep highly-educated professionals working for them, while startups can sell big dreams and lucrative options plans to get people to stay on board. That might leave small and medium sized businesses pressured to find and retain the right talent.

Hiring

Employees consider perks and benefits a key part of their career. Getting rates on insurance, and offering dental care is simply scratching the surface. To attract the right professionals you need to offer something special. Of course, that doesn’t mean you should try to replicate Silicon Valley-style indoor slides and in-house chefs.…

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5 Excellent Ways to Foster an Innovative Team Collaboration Environment

When you have a superstar team heading your startup or established enterprise, there’s nothing that can really stop your business from pushing forward, on an upward trajectory.

Unfortunately, so many businesses still miss this fact, instead sticking to accepted office traditions, and relying too heavily on management to put their stamp of approval on everything. Fostering a more innovative environment is as easy as changing things up a bit and considering new ways of running your team.

Team collaboration

Here are 5 excellent ideas for bringing your team closer together, to push the business to greater heights:…

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Top Tips for Ensuring Your Company’s Payment Processes Are Secure

While procurement officers are obviously focused on ensuring that payments are made on time at all stages, it is also important for the security of transactions to be considered too. Unfortunately, in this digital day and age when we constantly use our computers to complete tasks, and where hackers find ever more sophisticated ways to gain access to networks and systems, companies are at more risk of digital attacks than ever before.

IT security

Thankfully though, there are numerous things you can do to protect your organization when transactions are finalized. Read on for some top tips you can follow today to ensure payment processes are secure as possible.…

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