Content marketing is the ideal fit for large enterprise businesses and small mom-and-pop stores. Content marketing can fit into any budget, and if you do the work yourself, this budget can be nonexistent in many cases.
Leveraging content marketing is essential for growth, but how can you incorporate this form of marketing into the mix? Avoid the big strategies that the Fortune 500 companies are engaging in and go a different route.
Our friends at Principality Plastics shared the strategies that have helped the company in increasing revenue, lowering their marketing budget and accelerating growth, outlined below.
1. Leverage Influencer Marketing
Influencer marketing is huge, but don’t expect to hire Kim Kardashian or Selena Gomez – their reach is worth over $500,000 for a single post.…
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