Choosing a Marketing Plan That’s Right for Your Business

Marketing is the life blood of any company. Without it, you won’t bring in any new customers, and your business will struggle to grow. This is why it is so essential that you choose a marketing plan that is right for your company. And before you can implement this plan, you need to create the one that actually works.

Marketing plan

It is important to properly plan out your marketing strategy, maybe by even following a strategic planning template, to ensure that you implement not only the correct strategy, but you do it in the right way. If you are not sure how to pick the best marketing plan, or how to implement it, below are some things that you should think about while doing your research and planning.…

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5 Reasons Why Pop-up Shops May Be The Future of Retail

Pop up shops stormed on to our high streets a few years ago. What some people thought would be a flash in the pan, a temporary answer to the temporary glitch in the economy, have stayed. Even as the economy looks to improve, the pop up shops has not quite seen its day just yet.

Pop-up shop

And no surprise when you consider the top 5 reasons why brands – established and start-ups – gain when they create a pop up shop experience for their customers. With branding and marketing material available at competitive prices from printers such as Colour Graphics, any sized business can successful revitalise sales and garner interest in their products with a pop up store.…

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Things Small Business Can Do to Jumpstart Their SEO Campaign

As a small business competing in a crowded market, getting that extra marketing edge could mean a lot. The internet is your friend when it comes to marketing your products and services to segmented markets, and with over 60% of traffic coming from search engines, SEO is definitely the internet marketing instrument to use. If you are just getting started with SEO, here are a few things you can do to jumpstart your campaign.

Small business SEO

The Contents That Work

A lot of SEO experts will advise you to produce more contents for your site in order to attract more traffic, but this doesn’t have to be the only way to go.…

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Signs of the Times: Symptoms It’s Time to Seek Professional SEO Help

Many businesses like to take a DIY approach to SEO, and you may be one of them. After all, you can read up on plenty of SEO tips online from all the experts, and many SEO tactics are based on tasks you can do yourself. However, sometimes hiring a professional team can be a very good idea. Here are some of the signs that you may need to invest in outside help.

SEO

Your Ranking Is Falling

If your ranking is falling in the search engines, it’s fair to assume that you are doing something wrong. The problem is that you may not be sure what you are doing wrong.

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Financial Pointers for the Start-Up Business Owner

Working for yourself and running a start-up business can be a dream come true for many, being both rewarding and profitable. However, if taking the risk and setting up on your own is something you’re willing to do, make sure you know which financial pitfalls to avoid. We’ve put together a guide below, covering some of the common money worries new business owner have, plus how to avoid them with our expert pointers.

Startup finance

Just Starting Out? Get advice before you jump ship and set up

If you haven’t set up your own business yet, or at least fully committed financially, get some advice.…

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Creative Ways to Build a B2B Network Online

Networking with other business professionals is one of the fastest ways to grow your business, believe it or not. Not only can you share leads with each other but once you have established a working relationship with your peers, there are a number of other incentives that can be beneficial to the growth of all parties involved. Here are a few creative ways to build a B2B network with the intent of working together to grow your businesses.

Building an online B2B network

Social Media – Social Networking

One of the fastest ways to build a B2B network is to take advantage of social media. There are a number of really powerful social networking sites out there, but perhaps the one designed especially for businesses would be LinkedIn.…

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The Holy Grail of the Modern Export World: Achieving the E-Star Awards

When a company is engaged in exporting, one of the highest awards it can win for its operations is the “E” and “E Star” awards. This award signifies outstanding growth of a company and is an honor commemorating success that has been achieved, as opposed to projected earnings or hypothetical success.

E Star award

The award is given by the President of the United States, and authorized by the Secretary of Commerce, and is meant to recognize businesses with outstanding growth in exports to other countries.

The History Of the Award

World War II gave birth to the idea of the “E” star award.…

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How Crowd Funding is Best Option to Commence Startups

Any entrepreneur that is far off from the reach of domestic or international network of venture capital can rely on something that is modern and practical. This is the method of “Crowd Funding” that can get the much needed initial case or seed capital to an entrepreneur and have things commence as per the planned dates. Although many ecommerce online platforms and email marketing platforms like Mailigen are active in each continent, while some are pretty common across entire globe, but there are few things that ensure a successful crowd funding campaign.

Crowdfunding

  1. Idea: The entire business proposal or idea that the startup will be based upon matters a lot.
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USA Mobile Drug Testing Shares what Employers Need to Know About Marijuana Legalization

With approximately 20 states and the District of Columbia legalizing the use of medical marijuana, drug testing has become a particularly hot topic for employers. Many of them are confused about what legalization means and what impact it has on them. That may be especially true in Washington, Colorado and as yet to be determined states where recreational marijuana use is now legal or may be legalized in the future.

Marijuana legalization issue in the workplace

Rich DeMatteo recently interviewed David Bell from USA Mobile Drug Testing, explaining it from an employee perspective, so we thought it would be a good idea to cover it from an employer’s perspective.…

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Perfecting the Urban Office with Window Treatments

If one analyses most cities in the country, it might be difficult to comprehend just why so many offices decide to be located in such urban areas. They’re full of traffic, often away from major transport links and also happen to be mightily expensive. There might be a few generalizations here, but urban offices carry plenty of problems.

Downtown office

Nevertheless, most businesses have offices located centrally in a city. Therefore, we’re going to cipher through some of the common problems that these businesses face and how many of them can be solved through window blinds. Unfortunately, we’re no longer referring to the barrage of traffic that your employees may run into on a daily basis – but rather some of the problems that blight your office environment during the day.

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