5 Advantages of Traditional Marketing Over Digital Marketing

One of the major goals of every business is, of course, to grow and maintain a strong and loyal client base. A key factor in achieving this is to promote the products and services of the business through advertising. This can be done through newer digital marketing strategies that utilize social media, among others, as well as through established and more traditional marketing methods.

Print magazine ads

But while digital marketing can possibly reach more people quicker, there are still some advantages of employing more traditional marketing methods.

1. Easy to reach local audience

When your target group of customers are the local consumers, then a radio ad is definitely one of the most useful marketing method to employ.…

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Growing a Business from Nothing: 5 Practical Tips

In today’s digital age, there are more opportunities than ever for budding entrepreneurs looking to set up and grow a business from nothing. The Internet makes the world a smaller place and opens global markets to everyone, and barriers to entry and startup costs for web-based companies are lower than ever.

However, this has encouraged a fiercer competitive market across all industries, where only the strongest can survive. According to some oft-quoted research by Bloomberg, an astonishing 80 percent of new businesses fail within the first 18 months.

Nurturing business growth

What are the essential steps to ensuring that your new business stays in the top 20 percent for a successful and thriving future?…

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Detrimental Desk Design: How the Office Environment is Affecting the Human Body

Are you someone that works in an office job?

Chances are you do, or you have at some point. While it’s been found through various studies that working in an office makes you miserable and unproductive, there’s also evidence to suggest that working in an office may be bad for your health. It’s not all doom and gloom, of course, and with the right kind of input from you it’s possible to transform your working experience into a healthy and efficient one.

Business team working at office desk

However, it does come down to making sure that you have the right kind of chairs and desks and posture.…

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How to Truly Take Your Business Payments On the Go

One of the most liberating parts of being your own boss is having the ability to call all the shots. At the same time, as a business owner you are going to end up working longer hours, with fewer breaks, and have far less vacation time available when compared to your subordinates. This is why it is vital that all business owners have the ability to literally take their businesses with them while they take a day off, go on the road, or just go out to run a few errands.

Work on the go

When it comes to taking payments on the go, portability is paramount.…

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Top 3 HR Software Solutions – Make the Best Choice

Within a company, all chaos can break loose if the proper management tools aren’t deployed and utilized. Especially in institutions or businesses with a very large number of employees, if you don’t have an efficient and productive way of organizing all the variables as well as a quick and easy way to access payroll solutions, it can be near impossible to keep track of everything after a certain point.

Business partners using HR sofware

This is where HR software comes into play as a saving grace. Through HR software, a company is able to seamlessly use the necessary actions in each situation by having a friendly interface with all the required information.…

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The Dos and Don’ts of Business Directories & SEO

You’ve heard it before – listing your small business or professional profile in online business directories is great for SEO. And, it’s true. It doesn’t matter if you’re an entrepreneur like Alex Perdikis or a small-business owner looking for investors or building a web presence, online directories offer some the best SEO bang for the buck.

Online directory

The kicker is that botching the job can do more harm than good. Here are the Dos and Don’ts of business directories and how you can effectively use them to boost your SEO.

Do: Make Sure It’s Right

Business directories are different – some provide ready-made listings and others count on submissions.…

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6 Simple Ideas on How to Build Strong and Long-Lasting Business Relationships

When you start a business, you have the hope that customers will buy your products and services. But besides that, you hope that they will come back for more. However, establishing strong and long-lasting business relationships with your clients is easier said than done. This is because most people are not ready to put in the effort and commitment required to establish such. In the end, you might be selling a good product, but you still wonder why the clients never come back.

Business relationships

Here is a clear guide to help you build strong and long-lasting business relationships:

1. Never promise what you can’t deliver

The reason why most clients are reluctant to shop (especially online) is that most of the things are so overrated.…

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Streamlining Supply Chain Management: Perfecting Your Purchase to Pay Processes

Supply chain management is the lifeblood of any business: without a proper, streamlined supply chain, your company risks being left without the proper tools it needs to get things done. If you already have a great supply chain, then you are ahead of the game. If your supply chain isn’t as efficient as you’d like it to be, it’s time to fix it quickly.

Supply Chain Management - SCM

There are many points where problems can arise along the supply chain, but one of the most common areas that managers can look at to create more efficiency is the purchase to pay process (P2P). Streamlining your invoicing procedures will not only ensure that your company always has what it needs, but it will allow you to collect your money — or pay your bills — quickly.…

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Create the Marketplace – Own the Marketplace

People want something unique and different, so don’t compete—create your own.

In a nutshell that’s the motto CEO and business founder Jeff Pedersen lives by, and what enabled him to start, and continue running, his successful business, Cariloha.

Jeff Pedersen, CEO/Founder Cariloha

Many of today’s current marketplaces are saturated. So if you don’t have the time and/or money to compete with well-known and well-funded brands, find a niche where you can create your own marketplace.

Pedersen recalls first starting his company in 2007 where they produced and sold island-leisure products. Unfortunately, sales were not anywhere close to what he and his executive team had projected they’d be at after opening their first three stores.…

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Before You Start a Tiling Business – Read this First

Starting a tiling install business is arguably much easier than other businesses, provided you have a few years of real-world tiling experience, and are comfortable managing a crew, if applicable. The difficult part comes after registering your new business and setting it up for the taxmen at HMRC.

Tiling business owner

First Thing’s First: Planning and Registration

Before setting out to find your first customers (though, hopefully you have this step taken care of already) it’s important to head on over to Business is Great Britain website to get the paperwork side of things all figured out – such as creating a business plan, choosing and registering your business structure, becoming licensed, bonded and insured, and all the financial considerations you’ll need to know including how to file business taxes with local and state governments.…

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