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Targeted Facebook Ads: How They Work and How to Make Them Work for You

For small- to medium-size businesses (SMBs), targeted marketing is a powerful tool for better customer connections.

Targeted marketing

“Sending relevant marketing messages on topics that matter to your audience is a proven formula for success—and a fast track to a return on your marketing investment. We see that every day with our SMB clients,” says Bob Fabbio, CEO and co-founder of eRelevance Corp., a marketing automation service for SMBs.

You may be familiar with targeting and segmentation for email marketing, but it should be part of every campaign, across all channels, including social media advertising.

Targeted Facebook ads can help nurture contacts by displaying your marketing message directly on their Facebook Newsfeeds or other position on their Facebook pages using the custom audience feature.  …

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Should Your Company be Recruiting from a Foreign Market?

In a world where 64% of workers have a positive attitude to overseas work, opportunities to recruit from a foreign market are opening to businesses all over the world. With increased globalisation and the reach of eCommerce and the World Wide Web, more businesses operate internationally than ever before.

Global business partnership

Considering around 13 % of the British workforce are under-qualified for their current role, it might be time to capitalise on the growing pool of talent from overseas.

Conducting an international recruitment campaign

Structuring a global recruiting and selection process can be a challenge. Aside from the administrative headache associated with putting the required policies and processes in place, an international campaign must consider the best cultural and language practices.…

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How Do You Stay Ahead Of The Game In The SEO World?

The world of is quite complex, and you must ensure you are ahead of the game in the new year. There are several different SEO techniques that you may appreciate, and you will find your business performing well when new customers find your site. Have a look at each tip on the list, and ensure you have attempted as many techniques as possible. This article explains how you may become a master of your own SEO using simple methods.

SEO

#1: Social Media

There is quite a lot of social media content online that you may enjoy, and creating social media content produces a new layer of media your customers will enjoy.…

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5 Excellent New Year Business Ideas

A new year is a great opportunity for a fresh start. If you want your 2017 to be a big success, you should think about exploring your plentiful options in exciting business opportunities.

Dog walker

There are many business ideas out there that are suitable for all personality types and interests. Ambitious, dedicated, driven and motivated people can reach for the stars in 2017 by launching businesses that are fully in line with their abilities and skills.…

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How Companies Can Make Use Of CRM Systems

Customer relationship management systems, better known as CRMs, make running a business much simpler. Regardless of the industry you work in, it’s important to keep on top of your relationships with customers to improve trust, increase brand loyalty and deliver an excellent service. Below, we’ve put together just some of the ways in which companies can make the most out of CRMs.

Using CRM

To improve time management

Managing time can be difficult when running a business, but customer relationship managers can be used to follow up activities, automate alerts and give customers the levels of communication they deserve. If you work in hospitality, for example, you can rely on an online booking system like Eviivo to manage bookings, deal with clients and keep on top of customer invoices – saving you time, money and allowing you to deliver a professional, confident and streamlined service to your guests.…

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Making Your Market – How to Find Your Lead Generation Unicorn

Everybody wants something for nothing.

It’s human nature to want free stuff, but free doesn’t necessarily need to mean it’s ‘cheap and hasty’. In the world of lead generation, there are a variety of options for you to choose from when attempting to get ahead and build your business on the back of another company’s system. If you’re a company looking for those leads, it’s important for you to restrain your enthusiasm, and make a calculated decision on whom your partner in growth should be.

Lead generation

Too often, we get excited about finding a lead generation company who’ll say yes, that you forget what you’re looking for; the consumer.…

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How To Make Sure Your Christmas Party Doesn’t Turn In To A Nightmare

It’s nearing the time of year when you get to have fun at the office Christmas party. These parties are often held as team-bonding activities that ingratiate employees to their employer. They can start off positively because they are intended to show them that they are valued by the company, but there is also the risk of these parties becoming nightmares for the small business that throws them.

There is no one who wishes to have their Christmas party become an awful affair. One of your coworkers could drink too much eggnog and give away an inappropriate gift for Secret Santa.…

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Why Small Business CEOs Need to Keep Learning

Do you allocate a certain amount of your time each week to learning something new about your industry or niche? If not, you may need to change this situation and consider spending more time educating yourself. The world’s leading business people are always inquisitive individuals and they want to continually keep learning for the following reasons.

Learning CEO

Learning Promotes New Ways of Thinking

The more you learn, the more dynamic you become as the leader of your business. If you don’t learn new business strategies or methods from experts like the business consultant Sam Ovens, there’s a good chance you and your business will be left behind.…

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Studies Show Businesses with More Females in Management Do Better. Here’s Why.

Not to play the gender card, statistics actually show that companies with females on their board of directors do better than those with no women. A study of Fortune 500 companies demonstrated that those with the highest number of women in management, recorded higher financial performance on the average. The study was based on three financial measures: return on equity, return on sales and return on invested capital.

Female managers

There have been a number of other studies that show a link between a balanced gender distribution in a company’s management and its profitability. These studies have been carried out in different countries, at different times, and across a variety of sectors.…

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Why Email Marketing Tools Are Costing You More Than You Think

As technology and consumer expectations evolve at dizzying rates, now is the time to reboot (or at least re-think) the way you approach your marketing. The email marketing software that may have once worked for you has become yesterday’s legacy tool for small- to medium-sized businesses (SMBs). Today’s SMBs can no longer effectively and efficiently grow the way they once did.

Email marketing tool

Here’s why:

The Price of Limited Reach

Cheap and easy. That’s how email marketing tools promote their value. Dig deeper though, and you’ll quickly find that what you don’t get from them is costing you far more than the monthly subscription fee.…

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